Macallan Whisky Plans Growth With New Displays
The Macallan, the third largest single malt Scotch whisky brand in the U.S., has introduced The Macallan Fine Oak, a lighter style of single malt whisky.
“The Macallan Fine Oak, along with its luxuriously sleek packaging and display, will make a major contribution to growing the brand in a stock-constrained environment,” said Mark Izatt, Single Malt Brand Manager, Remy Amerique. “This lighter style of whisky will open new markets for The Macallan and invite new premium spirit drinkers looking to add a high-quality whisky to their portfolio,” Izatt said.
With the introduction of The Macallan Fine Oak, the brand is poised to take advantage of the trend towards single malt Scotch whisky consumption in the U.S., according to Izatt.
Canandaigua Wine Launches Turner Road Vineyards
Canandaigua Wine has launched a new premium brand called Turner Road Vineyards. The brand comprises three rich, smooth wines from emerging California appellations including its flagship Lodi Shiraz, a Paso Robles Cabernet Sauvignon and a Central Coast Chardonnay.
“Consumer reaction to the wine style, packaging and Turner Road name was extremely positive throughout our consumer research,” said Gary Glass, V.P. of Marketing. “With its consumer driven flavor profile and sleek, modern design, Turner Road is sure to be a favorite with consumers.”
The wood wine racks supporting the launch are designed to convey a modern, upscale and artistic look.
“We’re committed to making Turner Road a leader in the premium wine markets,” said Jose Fernandez, President and CEO, of Canandaigua’s Constellation Wines U.S.
Delta Featuring Self-Service e-ticket Kiosks
Creative Kiosk, Norcross, GA, turned to membrane pressing of components with rigid thermofoil, replacing the conventional sheet metal of traditional kiosks, for this kiosk created for Delta Air Lines.
“I haven’t seen the same kind of wear on components membrane pressed with Renolit film,” said Tom Zaken, Director of National Program Dev., Creative Kiosk. “Membrane-pressing also offers us increased design freedom because the film conforms to virtually any shape that can be routed into MDF board. For the exterior, we affixed three-dimensional membrane-pressed panels clad in a rigid thermofoil (RTF) material from American Renolit Corp. Whippany, NJ, that simulates stainless steel.”
The kiosk panels were fabricated of routed ¾-in MDF board that was membrane pressed by Piedmont Woodworking, Rutledge, GA.
New Off-Premise Display Supports Valiano Tuscan Wines
Columbia, MD-based A.V. Imports has introduced this new POS display for its Valiano wines, designed to enhance the brand’s visibility and promote the heritage of these quality Tuscan wines.
The focus of the display is a palio banner, similar to those used by the Roman army to indicate the locations of different forces.
Valiano’s new palio display also has a historic tie to the winery. The first owner of the Valiano estate was a Roman General who was awarded the land for his victories in Northern Europe.
The new Valiano palio banner features an illustration of the Valiano estate in a sophisticated black and white color scheme.
Sony Opens First U.S. QUALIA Store In New York City
In an effort to create a unique shopping experience for its QUALIA line, Sony Electronics recently opened its first QUALIA store in New York City. The store features a concierge at the entrance and appointment-driven, one-on-one product demonstrations with retail consultants. The store is situated within the Sony Style store.
“Because QUALIA products represent the ultimate expression of technology, craftsmanship and design, we knew that we had to create a very special retail environment to encourage consumers to experience QUALIA first-hand,” said Mike Fasulo, President Sony Electronics.
Harvest House Offers Gift Floor Display
Harvest House Publishers, Eugene, OR, a leading publisher of Christian literature is offering retilers this Harvest House gift spinner to increase impulse gift book sales.
The rich wood display is 72” tall and holds a minimum of 120 books on 20 adjustable shelves.
With its easy to assemble design, the display beautifully showcases up to 30 gift book titles. The header plaques tell shoppers that these are books to inspire readers.
The displays will be featured in Christiam Book Stores, General Book Stores and Gift Shops.
Retailers who purchase the display from Harvest House Publishers can receive one free book for each six ordered to offset the cost of the display.
Weber Display Launches New ‘Q’ Grill
Weber is using this display to introduce its new “Q” grill. The display had to be sturdy enough to withstand the rigors of garden centers, hardware stores and mass merchandise environments.
A semi-permanent display with customizable elements was found to be the most cost effective solution for Weber. The display is constructed of corrugated that is reinforced with wood components. It features coated MDF shelves that are affixed to the sidewalls with screws. The sidewalls are printed two colors, UV coated for moisture resistance. The display is shipped knocked down and takes 10 minutes to assemble. Interchangeable graphics are included to customize the display for specific promotions.
This display was created for Weber Grills by Great Northern Display Group, based in Racine, WI.
Multi-Ply Wood Design interlays veneer cross-bands with a high quality MDF for curved plywood applications. The result is a smooth curved surface over which is pressed hardwood veneer or laminate. The process allows tighter thickness control and greater dimensional stability. For more information, contact Multi-Ply Wood Design, 670 Wilsey Rd., Fredericton, New Brunswick, E3B 7K4; (Tel) 800-550-2325, (Web Site) www.multi-ply.com.
HPL, a UK-based designer and builder of p.o.p. displays, has opened a new office in the U.S. HPL offers global turnkey packages including design, construction, project management, installation, transportation and storage. For more information, contact HPL USA, P.O. Box 08070, Fort Myers, FL 33908; (Tel) 866-481-5158, 239-481-5158, (Web Site) www.h-p-l.us.com.
The Conde Rack offers its multi-use CRII-TRC 11 Tower Rack display system which meets retailers need for flexibility. The 60” high height attractively showcases outfits such as tops and bottoms in an efficient manner. The affordable custom and proprietary designs are made at the company factory in San Diego and can be built and delivered on time and within budget. The complete line is at their web site at conderack.com. For more information, contact The Conde Rack, 3430 Hancock Street, San Diego, CA 92110.
No Ten By Tanqueray Three Case Rack
This display introduced the 1.7 liter size of Tanqueray. The unit is constructed of metal with a wire frame which is powder coated silver. The shelves are of green glass Acrylic which catches reflective light to attract the customer’s eye. The base is brushed silver Melamine and the back panel is printed 4-color process. The display holds three cases of the new size product. The No Ten By Tanqueray Three Case Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York l0466.
Robert Mondavi Winery Private Selection Tower Display
This display was designed as the centerpiece for Robert Mondavi's Private Selection's marketing campaign. The display follows the lines of the wineries landmark tower. Consumers are naturally drawn to it because of its iconic nature. Because it is a permanent display it stays in stores longer and aids in increased brand recognition, visibility and sales. The Robert Mondavi Winery Tower Display was designed and manufactured by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Finding Nemo T-shirt Display
These Finding Nemo Displays were created for Disney on Ice and capture the spirit of the movie and provide a product display that creates attention. The display invokes the fun and love for the characters in the movie. The product stands out on the display back drop. The use of shape, wood, metal and rope give the display an overall nautical feel needed to draw attention to the brand. The Finding Nemo T-Shirt Display was created by Display Boys, 17032 Murphy Avenue, Irvine, California 92614.
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