Olay Brand Experience Opens At Kenwood Towne Centre
The global vision of Olay beauty has been brought to life in a freestanding boutique inside the Kenwood Towne Centre in Cincinnati, OH.
Consumers can experience the brand in a new way with interactive tools, product testing and on-site beauty consultations. Also designed as an educational tool for consumers, the Olay Experience will attract new consumers and increase Olay’s customer base.
The Olay freestanding boutique is clearly organized into three categories: cleansing, moisturizing and anti-aging. Merchandise is organized in easy to navigate “coves,” brought to life via photography that glorifies beautiful skin.
Lighting adds warmth and highlights featured anti-aging categories: Definity, Regenerist, and Total Effects.
Beauty images support product presentation and are topped by the Olay equity band to create the essential wall unit. Olay equity colors are freshly reflected in black and white with clean accents of metal and glass.
The Olay black equity band is clearly visible and becomes a stopping element. Gold linear elements are used to 3-dimensionally create the Olay visual identity that is seen in print marketing.
Dual-sided testing allows customers to approach either side of the counter for ease of use. Cleansers and water activated products are positioned by the sink to encourage customer participation.
The Olay Brand Experience was designed by Benchmark, a Cincinnati, OH-based in-store design firm.
Nokia Flagship Store Opens On NYC’s Fifth Avenue
Nokia has opened a Flagship Store on New York City’s Fifth Avenue, providing an interactive, retail environment dedicated to pairing customers with the perfect wireless device.
The store invites guests to explore its three levels of retail space. Each product is displayed on a backdrop of multimedia displays and color-shifting walls. When a customer picks up a device, the multimedia screen behind the product changes from being part of a continuous band of full-motion graphics, to interactive information listing the features of that device. The second level of the store houses the Nseries Lounge, featuring Nokia’s most advanced wireless devices. The third level houses Nokia’s luxury line of handsets created by Vertu.
“A Fifth Avenue address is synonymous with superior service and an elegant shopping experience, which is what we are delivering in our New York Flagship location,” said Cliff Crosbie, Director, Retail & Trade Marketing for Nokia.
OfficeMax Launches “Creation Station”
Responding to the Gen Y “Customization Generation,” OfficeMax is offering a new line of customized back-to-school supplies that allows students to express their unique personalities.
OfficeMax locations now include a “Creation Station,” where students can create their own customized notebooks, quickly and easily. The “Creation Station” is stocked with a variety of covers-including an array of textures, colors and finishes-as well as papers and dividers, offering students an opportunity to take the most ordinary of school supplies-the notebook-and make them extraordinary-in a way that fits their personality best.
“From cell phones to MP3 players to back-to-school supplies, students today are looking for unique ways to personalize everything they own” said Bob Thacker, Sr. V.P., Marketing & Advertising at OfficeMax.
Verizon Online DSL Displayed At Wal-Marts
Millions of shoppers at Wal-Mart stores can now get connected with Verizon Online DSL when they visit the stores' Wal-Mart Connection Center departments.
“Now that more than half of all new broadband customers are choosing DSL over cable high-speed Internet service, Wal-Mart is the perfect place for us to educate consumers about our DSL services and to sign up customers,” said Mary Yarbrough, Vice President of Channel Development, for Verizon.
Specially trained Wal-Mart Connection Center associates at the stores will help shoppers use an easy, automated ordering system that checks eligibility for Verizon DSL service and then lets them quickly and easily place their order.
Borders Spinner Rack Displays Franklin Electronic Devices
Franklin Electronic Publishers has placed spinner displays at Borders containing Franklin’s electronic handheld editions of best-selling reference works, including the Merriam-Webster’s Collegiate Dictionary, the Merriam-Webster Spanish-English Dictionary and The Princeton Review’s Pocket Prep Handheld Interactive Tutor for the SAT & ACT.
The displays are positioned alongside print volumes. The 12x12x72 spinner display is constructed of MDF slatwall and holds 4 facings on a side.
Bill Nasshan, Sr. V.P., Merchandising, Borders Group, said, “The addition of Franklin products to our reference selections underscores our commitment to offering the finest references available, both in print and convenient searchable handhelds.”
French Rabbit Wines Launch ePods Containers
Boisset America has introduced a line of eco-friendly French rabbit wines and has joined American Forests to help plant trees and restore the ecosystem. The wines, imported to the U.S. exclusively by Boisset America, Sausalito, CA, are vintage-dated Pinot Noir, Chardonnay, Merlot and Cabernet Sauvignon, and are packaged in innovative, 1L Tetra Pak containers called ePods, which are completely recyclable and have many other ecological benefits. For every four ePods sold, Boisset America will plant a tree through American Forests, a nonprofit citizens’ conservation organization.
Jean-Charles Boisset, President of Boisset America, said, “We are excited to partner with American Forests. For many years our family has relied on the environment to make wine, and we want to give back and protect it.”
Pratt & Lambert Features New Color Selector Display
Pratt & Lambert has introduced the Never Compromise Color Sample Selector, which provides customers with a two-ounce sample of pre-tinted paint to take home and “test” on their walls.
Samples cover a large two-foot square area, allowing buyers to experiment to ensure paint will match their décor. The Sample Selector offer customers the ability to choose from 288 colors from the Never Compromise Color System palette. Each sample is housed in a container that accommodates up to a two-inch paint brush, which highlights the superior flow and leveling of the paint. Finding samples is easy because every sample is labeled with the color name, color number and a color chip.
Outwater Plastics Industries has introduced Cable Shelving Hardware to enable items to be creatively “suspended” in a variety of configurations. Outwater’s new line of Cable Shelving Hardware is suitable for floor to ceiling, wall to wall and wall to floor applications, Outwater’s Cable Shelving Hardware is offered in different kitted arrangements comprising various lengths of high strength 1/16" galvanized aircraft cable along with supplementary sleek fittings and connectors that can accommodate up to four 12"x30" 3/8" thick glass shelves. For more information, contact Outwater Plastics Industries, 24 River Road, Bogota, NJ 07603; (Tel) 800-631-8375, 201-498-8750, (Fax) 800-888-3315, (Web) www.outwater.com.
Fresh From Florida Floor Display
This permanent floor display was used by the Department of Agricultural & Consumer Services of Florida for the Kash n' Karry supermarket chain to promote and market the produce industry of Florida. Magnets with pictures of different produce are included to show which specials are "Available This Week." The board also includes a write-on surface allowing the chain to change the prices and messages easily on a daily basis. It is also two-sided with the second panel being printed in Spanish, for the large Hispanic population in the target market area. The Appalachian wood provides a very sturdy base and frame for the display. For more information, contact Heritage Sign & Display Inc., 344 lndustrial Road, Nesquehoning, PA 18240, 570-645-8701, (Web Site) www.popsigns.com.
Quara Wine Rack
This display was designed to introduce this new Argentina based wine. The program provided six types of units all with colorful label designs featuring the llama in the body of the label. A 6 case and a 4 case version was designed to accommodate all size accounts. This unit was made specifically for the larger retail accounts. The logo llama was brought to life by fabricating a 3-D figure using various color laminates for the body parts and 2 powder coated wire baskets for the main body. It holds 6 cases of product and provided eye-catching visibility across the store which helped to introduce the exciting new world of Quara wines. The Quara Wine Rack was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466, (Tel) 718-324-9330, (Web Site) www.flairdisplay.com.
Quick-Step Signature Display
This display was designed to bring a new look to the laminate flooring industry by getting away from the trend towards wood grains and very masculine looking displays. This unit was designed using softer colors (caramel and saffron), large radiuses on the back panels, down lighting, edge lighting and back lighting which provided a softer looking display geared to the female buyer. The Quick-Step Signature Display was created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417, (Tel) 616-842-5330, (Web Site) www.harborind.com.
Boutique Floor Stand
This sophisticated stock display is designed to highlight quality products. Wood uprights and glass-like shelves showcase the products displayed on this one sided free standing display. A one piece back panel offers graphic "billboard" opportunities to support brand equity. Adjustable shelves offer flexibility for different size products. The dimensions are 71"H x 17"W x 14"D. For more information, contact Retail Solution Center, 75 Hanse Ave., Freeport, NY 11520, (Tel) 516-771-7000; (Web Site) www.rsc-ny.com.
Covey Run Wine Cart
This wine cart was used to display the Covey Run line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The display piece also serves as a dealer incentive. The Covey Run Wine Cart was created by Sterling Promotional Corp., 558 Westchester Avenue, Rye Brook, NY 10573, (Tel) 914-939-1151, (Web Site) www.sterlingpromo.com.
Back to Top
To See previous issues of Creative Wood Displays, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
