Nike Opens NikeiD Studio In New York City
Nike has opened its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves. The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear,apparel and equipment.
The Niketown New York location also features a unique touch screen in the front window of the store where consumers will be able to design on the street before an audience. People will be able to email their designs from the touch screen to their friends, to their home computer or even purchase the design inside at Niketown. The screen will display a rotation of shoe designs from around the world that have been made by consumers at www.NIKEiD.com within the past hour. Each shoe posted will have the designer’s name, the name of the creation and their country of origin.
This new permanent installation on the fifth floor of Niketown puts the consumer in control of the design process and extends the NIKEiD experience beyond the computer screen where it has lived at www.NIKEiD.com since 1999.
The NIKEiD business has more than tripled since 2004 with more than 3 million unique visitors going to www.NIKEiD.com every month. Now consumers can walk into a design studio environment and with the guidance of a Nike Design Consultant create a near-endless array of customized products from 105 key styles and a handful of items that are exclusive to the NIKEiD Studio, such as the Dunk, the Air Max 90, the Air Max BW and the Air Force 25 low.
Rustic Floor Unit Displays Candle-Lite
This Candle-Lite Willow Lane Floor Display is constructed of Melamine Clad MDF, which provides durability and a rustic look.
The shelf sides are actual pine with heat branded logos. The display is shipped KD and is field assembled utilizing a series of cam locks and plastic fasteners.
The display holds over 250 pounds of product and is easy to shop from all four sides. The corporate identity and product name is prominently featured on the display header and each shelf of the display.
This display was created by Great Northern Corp., a Racine, WI-headquartered point-of-purchase display firm.
LUSH To Open Licensed Departments In Macy’s Stores
LUSH Fresh Handmade Cosmetics will open licensed departments in Macy’s stores to sell fresh, handmade bath and body products.
“Macy’s is a perfect fit for LUSH’s expansion plans into the U.S. market,” said North American CEO Mark Wolverton. “After opening five shops in Macy’s in Illinois and Michigan, and realizing very strong results, LUSH and Macy’s have created a program to roll out new ‘stores’ within the cosmetic department of Macy’s locations around the nation. Within Macy’s, LUSH will maintain our brand look and image.”
“In keeping with our strategy to add products to Macy’s that are unique and not widely available, Macy’s will be the exclusive retailer for LUSH, beyond its own stores,” said Debbie Murtha, SVP for Cosmetics at Macy’s.
REI Opens New Prototype In Boulder, CO
Recreational Equipment, Inc. (REI), a retail cooperative providing quality outdoor gear has opened its first prototype store to test new retail concepts and green building features. “REI’s prototype initiative is structured around our community involvement, environmental stewardship and commitment to be a gateway to the outdoors,” said Brian Unmacht, REI’s Sr. V.P., Store Development.
Some of the most striking differences in the store’s appearance occur through design changes and the incorporation of renewable materials. Located at the center of the 42,000 sq. ft. store is an elevated community center -- a first for REI. The community center highlights REI’s commitment to connecting customers to resources for recreation opportunities, outdoor and conservation clubs and non-profit organizations.
Green materials, such as bamboo, recycled rubber and cork, have been incorporated throughout the store. Three solar strategies, passive solar, solar thermal and solar electric, were incorporated into the design. Natural daylight is channeled throughout the store through Solatubes.™ A soaring entryway skylight collects energy from imbedded silicon solar cells, and is the first installation of its kind in a retail environment.
Great Lakes MDF has developed Cleantech Green MDF™, an environmentally friendly specialty product containing no urea formaldehyde. Great Lakes MDF is produced with 100 percent post-industrial wood fibers and uses EcoBind™ resin technology from Hexion Specialty Chemicals, which meets the most stringent global emission standards. The EcoBind resin technology has also been used to create Clean Process Spectratech Color MDFTM, an environmentally friendly MDF. For more information, visit the Great Lakes MDF website: www.greatlakesmdf.com.
Duracell Power Center Endcap
This endcap display features color coding to help guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packages as well as Duracell's exclusive PackOne modules, a gravity feed system that permits easy restocking. The display uses steel bars as an accent piece which is also used in other 3' and 4' versions of the display. Four-color lifestyle graphics on the header help guide consumers through the buying process. The Duracell Endcap was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747.
Scent-lok Custom Personalized Mirror
Every year Scent-Lok rewards their master dealers by giving them a functional display they can use to help promote Scent-Lok at the point of purchase. This year they chose the upscale look of a mirror. Scent-Lok wanted to be able to personalize some of the awards. This truly custom mirror program accomplished all that and more. Once installed in the field it encouraged brand loyalty as well as helped solidify an image for the Scent Lok brand. The Scent-Lok Custom Personalized Mirror was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning,PA 18240.
Candle-Lite Display
This display was designed to provide a permanent environment for Candle-Lite's new fragrance collection. It was imperative that the product stand out and not be visually overwhelmed by the display vehicle. It was also important to create an open, inviting environment conducive to shopping. The primary construction of the unit is Melamine clad MDF. Shelf sides are actual pine that are heat "branded". The display assembles in minutes, due to shelf clips. Fabricated Styrene header panels attach with "Christmas Tree" push fasteners. This versatile, permanent display supports 260 lbs. of product while maintaining a small footprint. It is shipped knocked down and assembles in minutes. The Candle-Lite Display was created by Great Northern Corp., Consumer Packaging and Display, l800 South Street, Racine, WI 53404.
Omni Watch Tower Display
Omni Watch Company required a display that was aesthetically pleasing and unique for Longs Drug Stores. It was also necessary to display more SKU's for boxed watches and blistered pegged watches. This watch tower display was designed which increased the product quantity by 25%. The unit featured the right mix of walnut wood and aluminum that kept it classic, yet gave it a more modern and fresher feel than the way it was displayed previously. The Omni Watch Tower Display was created by Creoh Packaging, 246 Seigel Street, Brooklyn, NY 11206.
Duracell Kroger Endcap
This display was designed to dramatically change the look and feel of the typical Duracell endcap, for a permanent battery endcap, positioned out-of-category within the Kroger store format. The display was to create a long-term battery location, to supplement additional Duracell inline placements. The display is designed to accommodate peghook packaging. Four-color litho lifestyle graphics were placed on the side wings of the display. There is three-sided accessibility. The display uses injection-molded corners and headers in a dynamic blue color, and a LESA glow panel takes advantage of ambient lighting. The Duracell Kroger Endcap was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
The "Tis The Season" display is an interactive unit that had to be cost effective and permanent in appearance to last through the Christmas selling season. The interactive portion was easily removable to be shipped back to the display manufacturer for reprogramming and re-use the following season. This display was created by Harbor Industries, South Industrial Park, Grand Haven, MI 49417.
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