Creative Online

CREATIVE Wood Displays
February/March, 2004



Celluphone Displays Wireless Services

Celluphone, a national distributor of wireless services, is using this high impact floor display.

The display provides a space-efficient, flexible system for retailers to display information about different phone plans near phones and accessories.

This interactive display allows customers to see and touch Motorola Phones and accessories while viewing the latest wireless promotional offers from Verizon.

This permanent display was created for Celluphone by The Pro Design Group, Concept Displays, a p.o.p. display firm based in Gardena, CA.



Brown Brothers Winery Features Dealer Loader Display

Wine Press: Brown Brothers Winery of Australia was looking for a point of purchase piece that could be used as both a dealer loader and case enhancer for their wines in the U.S. marketplace.

This display is unique with a real working wooden wine press with brass fitments and realistic grape vines to enhance their marketing program. The display has been extremely successful and has resulted in several reorders from both mass and independent wine and cheese distribution channels.

This display was created for Brown Brothers Winery by Sterling Promotion Group, a Purchase, NY-based promotion and display firm.



AOL Places Broadband Kiosks MMN Music Stores

America Online has placed AOL for Broadband kiosks at Music Monitor Network ‘s (MMN’s) independently owned music retailers across the country.

The AOL for Broadband kiosks feature interactive demos and free AOL software. The kiosks let customers learn more about AOL for Broadband including popular features from AOL Music and showcase a selection of original Sessions@AOL videos, which are intimate, in-studio recordings from top artists.

Mark Wymer, VP of Broadband Marketing, AOL, said, “This collaboration represents an exciting new way for us to reach an important audience of consumers. We are able to showcase some of AOL for Broadband’s music offerings to an audience of savvy music fans in an entirely new and interactive environment.”


Sunkist Offers Pistachios Merchandiser

Sunkist is using this mobile, wood display to merchandise its California Pistachio nuts.

The display is constructed from stained and lacquered pine, which conveys a “farm fresh” look. Brand identification is screen printed on the display.

The display achieves off-shelf visibility, while making it easy for shoppers to select the amount of nuts they want. Acrylic doors insure freshness.

This display was constructed for Sunkist by Ruszel Woodworks, Inc., a Benicia, CA-based point-of-purchase display firm.



Outwater has expanded its line of wood trims and mouldings, manufactured from the finest hardwoods. The hundreds of different design profiles offered are stocked in Maple, Oak, Poplar and Cherry and can be used as decorative accents on doors, cabinets, displays and exhibits. They are available in numerous widths and thicknesses in 3', 4', 6' and 8' lengths. For more information, contact Outwater Plastics Industries, 4 Passaic St., Wood-Ridge, NJ 07075; 1-800-631-8375, 973-340-1040, (Web site) www.outwater.com.



Contour Paperboard Products has added a 17.25"x27" true oval form to its 14 geometric shapes available in over 157 different sizes. The tubes are manufactured from multiple plys of fiberboard and are excellent substrates for veneers, laminates, fabrics, paints or metals.

Fabricated products include display pedestals, kiosks and columns. For more information, contact Contour Paperboard Products, W229 N1687 Westwood Drive, Waukesha, WI 53186; (Tel) 262-896-2040, (Fax) 262-896-2060, (Web Site) www.contourpaperboard.com.



Visual Marketing Inc. will be showing this custom Maui Jim display. This display took an old world approach to its construction and each unit is handmade by a custom furniture artisan. The interior of the display offers a large clean pallet for custom merchandising options and the base offers a large and secure storage area. Two different sizes of showcase allow for placement in large and small retail environments without sacrificing the aesthetics of the display. To learn more about this display, contact Richard J. Gausselin at Global Shop, Booth 565l; or call 800-662-8640.



The Royal Promotion Group, New York City, will be showing a section of this M.A.C Open Sell Wall which merchandises M.A.C. Cosmetics full cosmetic and skin care line in Nordstrom stores. The ultra modern, streamlined drawer design features innovations including the capacity to hold approximately 800 testable products and more than 7,500 SKU's of salable product per wall. The design speaks to the consumer with a "wall of color" approach. The entire lines of testers are displayed in front of the consumer with back stock in individual drawers that simply pull off the wall behind each tester. To learn more about this display contact Bruce Teitlebaum at Global Shop, Booth 2835; or call 2l2-246-3780.


MAKER'S MARK BARREL PROGRAM. This barrel display used a real whiskey aging barrel with a pressure formed red polystyrene topper to represent the brand's trademark wax bottle seal, and a barrelhead sign that also featured a real wax seal as part of its design. The barrel is used as a shelving display for the actual product while the barrelhead functions as a wall sign. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240.


BLYTH ETAGERE. This display provides a quality destination for Colonial Candle Products. The unit is easy to assemble yet strong and sturdy. The openness of the floor stand invites consumer involvement Created by Harbor Industries, Inc. 14130 172nd Street, Grand Haven, MI 49417.


Aquascape Pond Display

The Aquascape Mall Pond Display is an 8'x l0' unit which houses an Aquascape pond with waterfall, foliage and fish. The mall pond unit was designed to educate the consumer on the ease and affordability of water gardens. The unit includes a looping video showing a number of backyard water gardens of all sizes. Backlit signage promotes Aquascapes' products. Static graphics provide local representative contact information. The unit includes an interactive touch screen providing information on Aquascape Designs' custom good products with sections highlighting Ecosystems, Lifestyles and Transformations. The mall unit has been a huge success generating twice the anticipated level of leads for local Aquascape representatives. The Aquascape Pond Display was created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417.


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