Okanagan Spring Brewery Displays Sleeman Brand
Okanagan Spring Brewery wanted to increase brand presence of its Sleeman brand in on-premise establishments by giving retailers a piece of signage that would be prominently displayed and draw attention to its logo.
The sandwich board increases sales of Sleeman by letting consumers know that the establishment carries the brand, as well as informing consumers about the brand. Retailers like the utility of the sandwich board, which enables them to write specials on it, and draws consumers into the establishment.
The Sleeman Sandwich Board was produced by Heritage Sign & Display, Nesquehoning, Pennsylvania.
Pedigree Food For Dogs Launches Global Campaign
Masterfoods USA, the makers of Pedigree Food for Dogs, has launched a new campaign featuring dogs at their best. The campaign will be accompanied by a national public relations-dog advocacy initiative designed to reward those who adopt homeless dogs from shelters and rescue associations.
“We want what’s best for all dogs, and that’s why we celebrate all things canine,” said Chris Jones, Marketing V.P. for Masterfoods USA Pet Care.
Consumer promotions include national FSIs and strong in-store marketing.
DaySpring Spinner Sells Little Inspirations Card Line
DaySpring Cards is offering retailers this colorful and attractive 84-card spinner display featuring Little Inspirations, a light, encouragement card line that provides a way to send a fun card with an inspirational message to a friend or family member, for only 99 cents.
“The spinner offers flexible placement within any card and gift store,” said Tim Ward, Advtg. & PR Manager. “The cards were originally on a temporary corrugate display but once we saw the success of the line the need came up to develop a more permanent display.”
“We also wanted to provide as many facings as possible. The spinner met our needs and has done very well,” said Ward.
New Build-A-Bear Mobile Store Visits Sporting And Entertainment Venues
Build-A-Bear Workshop, the make-your-own stuffed animal retailer, is touring a mobile store to sporting and entertainment venues throughout the country this year, with the official premier at the Super Bowl.
“Build-A-Bear Workshop On Tour allows us to be in more places where families have fun,” said Maxine Clark, Founder and CEO.
While the tour crosses the country, guests are able to create a special memory with their family and friends as they create their new stuffed animal. Guests will also have a variety of clothing and accessory choices, including official licensed sporting gear specific to events. Similar to the bear-making process in mall-based stores, guests will walk through the stations of Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Name Me, Dress Me and Take Me Home, all while at their event of choice.
Richmond American Homes Introduces Home Gallery Concept
Richmond American recently opened its flagship Home Gallery store in Denver, CO. The Home Gallery offers thousands of options for customizing a new home all in one convenient location.
The 11,000 sq. ft. Home Gallery features flooring, countertops, lighting and plumbing fixtures, cabinetry, paint, appliances, home entertainment, security and technology wiring and closet solutions. The Color Studio enables homebuyers to view color schemes that have been coordinated by design consultants. Buyers can view interactive information kiosks and video screens or receive individualized attention from a team of new home specialists.
In 2005, Richmond American plans to open up to 10 Home Galleries nationwide.
eDisplays.biz offers a multi-level, tiered display table, which provides 17 sq. ft. of display space while utilizing only 36 inches of floor space. It is available in unfinished flake board or a melamine laminate finish of maple, black or white. The pedestal base consists of two x-shaped legs that slide together via notches. The tree disassembles to store flat and requires no tools for set up. For more information, contact eDisplays.biz, P.O. Box 1, Scottsville, NY 14546; (Fax) 253-679-1701, (Web Site) www.edisplays.biz.
JH&A Store Fixtures designed this unit for retailers who require a checkout, a register stand, and a showcase but have a limited amount of space. The fixture arrives fully assembled or ready to assemble to save freight cost. For more information, contact JH&A Store Fixtures, 8528 Line Avenue, Shreveport, LA 71106; (Tel) 800-426-5181, 318-861-3513, (Fax) 318-861-6707, (Web site) www.jhafixtures.com.
The Royal Promotion Group, New York City, will be showing custom fixtures developed for Jones New York’s new apparel line, Pappagallo. The whimsical yet modern design supports the brand's positioning.The table and bench create a solid foundation, while the additional signage pieces enhance the brand's presence in a busy department store space. Fixtures are a combination of lacquered wood, powder coated steel and a custom pearl iridescent acrylic. To learn more about this display program, contact Bruce Teitelbaum at Global Shop, Booth 1017; or call 2l2-246-3780.
Robert Mondavi Crate Display. This display provided a smaller, temporary unit for Mondavi Italian varietals. Its small footprint makes placement uncomplicated for retailers. A straight forward design makes the display very accessible to consumers. Created by Ruszel Woodworks, Inc., 2980 Bayshore Road, Benicia, CA 94510.
Smart Care Endcap Display
This display was created to promote the company's line of shoe care products in a cost effective yet attractive display. This endcap unit was manufactured with hardwood, MDF, custom metal hooks and a screen printed Styrene header. The display organized the line of products as well as displayed them efficiently and was a highly successful in-store display resulting in increased sales and product awareness. The Smart Care Endcap Display was created by Tempo Creative Inc., 23025 N. l5th Ave., Suite 207, Phoenix, AZ 85027.
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