Tanqueray Floor Display Introduces Line Extension
Schieffelin & Somerset wanted an upscale, retail friendly display with a small footprint to introduce Tanqueray No. Ten, a premium brand line extension for Tanqueray.
The display is brushed aluminum laminated to MDF, to form a hexagon shaped base. It is wire and tubing powder coated and constructed to hold one case. The header is made of brushed aluminum and acrylic and has interchangeable graphics capabilities.
The Tanqueray No. Ten display was produced for Schieffelin & Somerset by Flair, Inc. a Bronx, NY-based point-of-purchase display firm.
Bose Lifestyle® 28 Home Entertainment System "Daddy Long Legs" Display
This display was designed to communicate Bose Corporations’ new product offering in the high performance DVD based HT1B (Home Theater in a Box). Contrasting laminate colors, combined with layered edge lighting and a 3-D Bose® Logo, deliver the brand prominently in a visually busy environment. The fixture was conceived with the retailer's full participation. Bose Corporation developed the software in each Lifestyle® 28 System. Bose is pursuing a patent on the technology. The Objectives were to guarantee a high, quality repeatable demonstration with proper loudspeaker geometry for all channels with minimal visual intrusion. The display, which won the Gold OMA in the Entertainment Category, was created by Harbor Industries Inc., South Industrial Park, Grand Haven, MI 49417.
Kodak Universal Store Fixture Program. This display can be modified for a specific retailer. The program is being used to replace Kodak's wide range of custom designs with a more flexible format. The system is comprised of modular steel frame, pegboard and decorative trim panels. Created by Mechtronics, Inc., 1 New King St., White Plains, NY 10604. SILVER AWARD.
Concha Y Torro Floor Display
This floor display was created for Banfi Vintners who wanted to combine its family of wines in one upscale unit for presentation to the consumer. The Concha Y Toro Wine Rack features trays of DK Burgundy woodgrain Melamine. The legs are tubular metal powder coated and the header is silk screened on frosted Acrylic and framed with the same Burgundy woodgrain Melamine. Placement requests for the display have exceeded the initial order quantity. The C. Concha Y Toro Floor Display was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Glen Ellen and Beaulieu Vineyards Wine Cart
The objective of this floor display is to cross-merchandise a selection of premium wines form United Distillers & Vintners, with cut flowers, in supermarkets across the country. The combination of a nice bottle of wine and a bouquet of flowers suggest the perfect gift for any occasion. This completely functional wine cart was constructed from Easter White Pine and Baltic Birch panels. The wheels are injection molded plastic and the flower section of the cart is die-cut Sintra. The Glen Ellen and Beaulieu Vineyards Wine Cart was engineered and created by Coastal Woodworks & Display, P.O. Box 137, Nobleboro, ME 04555.
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