Home Depot Unveils Its New Color Solutions Center
The Home Depot has unveiled its new Color Solutions Centers, designed to take the guesswork out of selecting paint color. The Color Solutions Center simplifies the color selection process through an enhanced display that includes improved color presentation, inspirational brochures and idea cards, and revolutionary color selection technology. “Our research clearly pointed to customers’ desire for a more user-friendly color presentation system,” said Sophia Schade, Home Depot’s V.P., Merchandising for paint and decor.
Home Depot’s 30-foot Color Solutions Center brings together different paint brands, including Ralph Lauren, BEHR Premium Plus and Glidden, into one display that includes more than 3,000 paint samples. Home Depot introduces the ColorSmart by BEHR kiosk as part of the Color Solutions Center. Customers can browse a collection of inspirational palettes, preview colors in virtual rooms and receive instant color coordination tips with the help of the in-store kiosk. The interactive kiosk also provides practical painting tips and a paint calculator and supplies list.
The lighting surrounding the Color Solutions Center is designed to cast natural light on the color samples. The Home Depot also has simplified the sheen selection process by creating consistency across the different brands.
Here’s how a Color Solutions Center works. A customer is drawn to the Glidden section of the display. She selects a color from Glidden’s Bright and Lively Color Collection, which includes suggestions for coordinating the trim and moldings. Next, she moves to the BEHR part of the display where she pulls an extra large color card. She scans the color card into BEHR’s ColorSmart system. From the video display, she views a virtual kitchen with walls depicting her chosen color along with corresponding hues for the trim, ceiling and floor.
White Cloud Coffee End Cap Display System
White Cloud Coffee is bringing America’s National Parks to retailers with its End Cap Display System.
The eye-catching display features thirty-four bulk bins, sixty-nine facings for its 12-oz. coffees, and thirty-nine facings of 1.75-oz. Bags, to accommodate White Cloud coffees and provide additional space for merchandising accessory items.
The display’s signage reflects White Cloud Coffee’s “Coffee for Every Journey” slogan and is enhanced by the company’s National Parks packaging.
White Cloud Coffee’s display is designed to simplify the product replenishment and to catch the eye of each passing customer.
Microsoft 2 Ft. Custom Unit
This display features an attractive presentation of the "LIVE" messaging with the product, which enables the consumer to understand what is needed to start the interactive product. The display was easy to install and provided a highlighted area that easily identified the product. Retailer feedback indicates that the merchandiser was a key part of the successful launch. It easily attracted buyers and answered their questions. This was one of the elements that anchored an $11 million launch of this X-Box LIVE line extension. The display, which won the Gold OMA in the Computer Software Category, was created by Harbor Industries, Inc., 141130 172nd Street, Grand Haven, MI 49417.
Robert Mondavi Luxury Brand 4 Case Display
The design objective for this display was to provide a high-end look to promote Robert Mondavi Luxury Brands. The materials featured birch plywood, various species of soft wood molding, water based stain and lacquer to give the display a furniture finish. Branded graphics were used to keep the look of the display elegant. This display was recently placed into the market and placement requests have already exceeded the initial order quantity. This display which won the Gold OMA in the Beverages - Liquor Cordials and Wines Category, was created by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
Bruce Hardwood Floors Vista Selling System
This system features three Slat Wall Modules constructed of steel tube frames and supports, and a Center Kiosk constructed of vinyl clad particle board. Product samples are displayed in sturdy wire trays. This is the only display in the industry that is completely modular relative to the presentation of product samples. Samples can be relocated with unlimited flexibility. Graphic holders and frames are also able to be placed anywhere on the display. The display will merchandise at least 160 product samples and supporting graphics. The display, which won the Gold OMA in the Home Furnishings and Housewares Category, was created by Harbor Industries, Inc., 141130 172nd Street, Grand Haven, MI 49417.
E & J Gallo Black Swan Mass Display. E & J Gallo wanted to establish Black Swan as "The Australian Wine". The display further promotes the tag line "Just Landed". Unfinished pine and plywood with printed and branded graphics give the display a "shipping crate" look. Created by Ruszel Woodworks, 2928 Bayshore Road, Benicia, CA 94510. BRONZE AWARD.
Federal Express Slot Feature Unit. This display was designed to help launch the sales of packaging material for Federal Express Group Service. The Fed Ex intent was to address competitor's offerings and directly compete with them. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49419. BRONZE AWARD.
Sikkens Floor Display. This display was the centerpiece of an entire re-branding campaign. The display program was developed to increase name recognition and to show that the product was high quality, high value and easy to use. The design and choice of materials provide a high-end furniture look. Created by Evolve Marketing Group, 1687 Webster, Birmingham. MI 48009. BRONZE AWARD.
Timberland Kids New Product Boot Display. The display is presented 75% of the time as a counter display typically positioned on the cashwrap. However, the base of the display can accept a slatwall bracket for mounting to the wall. The unit ships fully assembled to the retailer. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. SILVER AWARD.
Glen Ellen and Beaulieu Vineyards Wine Cart
This display cross-merchandises a selection of premium wines from United Distillers & Vintners, with cut flowers. The display appears in supermarkets across the country, suggesting the perfect gift for any occasion - a bottle of wine and a bouquet of flowers. The functional wine cart was constructed from Easter White Pine and Baltic Birch panels. The wheels are injection molded plastic and the flower section of the cart is die-cut Sintra. The Glen Ellen and Beaulieu Vineyards Wine Cart was created by Coastal Wood Woodworks & Display, P.O.P. Box 137, Nobleboro, ME 04555.
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