Cabot Unveils New Exterior Display
Cabot recently provided its dealers with a new Exterior Woodcare Center to showcase its exterior line. The 48"x 84" display literally lays out every Cabot exterior product available, in every color within a custom designed wood framework topped by a shingled-style roof.
“At its inception, the goal for the display was to be a centerpiece that would communicate a bold statement of the significant contrasts between the very different worlds of paint and stain products,” said Cabot Marketing V.P., Gregg Riskin talking about the initial plans for the display. “This is a quantum leap for in-store merchandising - regardless of industry.”
Riskin said that for the everyday consumer, the new center is a visual journey through surface preparation, wood, color, and architecture. “Unique about this display is that the actual product is direct from the Cabot can,” Riskin says. “Not only does this display show every Cabot exterior product available, in every color, but the actual product right from the can has been painstakingly applied to actual wood, mounted to the center panels on the Center - nearly 300 wood chips in all.”
Cabot’s new center focuses on wood types, porosities, textures and grains as the foundation for wood care. “Color-coded for simple shopping, brightly lit for accurate daylight simulation, this ground-breaking piece of point-of-sale will stop consumers in their tracks,” Riskin said.
“This is a statement that we believe all our participating retail partners will support via a premium position on their floor. It's an education for the consumer, and for the retailer, a 4'-wide salesperson focused on selling wood care products - from prep to finish, the minute it is delivered,” he adds.
The Cabot display arrives fully assembled, complete with Cabot brochures. Riskin said, “Every product line from prep to finish, every color, every brochure, breathtaking architecture, real wood, real stains, special daylight-simulating lighting, reinforced steel, solid wood construction, impervious graphics - this display is a literal fortress.”
Anna Sui Shop-in-Shop In Macy’s Herald Square
Anna Sui has established this Shop-in-Shop in Macy’s Herald Square in New York City.
The shop conveys the designers unique, sophisticated image. It also provides an inviting, functional area for shoppers to try new products.
This Shop-in-Shop outlet was created in Macy’s Herald Square for Anna Sui by The Royal Promotion Group, a New York City-based point-of-purchase display firm.
Vans Opens New Flagship Store In London
Southern California-based skate and surf retailer Vans recently opened its first London location. The 3,500-sq.-ft. European flagship, Vans@47, was designed by Portland-based MICE DisplayWorks.
Kevin Bailey, Vans’ V.P., Retail, said, “Our Carnaby Street store intimately details Vans’ heritage and brand story through the look and feel of the store. The store’s design cues communicate the key messages of creativity and self-expression through action sports and youth culture that are the Vans lifestyle. Product is featured as art within the new venue, and the boutique sense of space is reinforced by carefully placed and illuminated product juxtaposed with bold Vans’ art images that complete the gallery experience.”
The interior design was developed to exude the warm, humble Southern California lifestyle. A bold palette, based in the Vans’ brand colors, was applied to the building’s historic shop front. Subtle “picture frames” were created on the windows to enhance the view of the dramatic interior.
Gymboree Launches Janeville
Gymboree Corp. has launched Janeville, a new retail test concept targeting women in their mid-30s. Janeville will be the second brand created and launched by Gymboree Corp. since the introduction of Janie and Jack in 2002.
“We found that there was a specific target within the women’s market that was being underserved and created a new lifestyle brand to meet this need,” said Lisa Harper, Gymboree Corp’s Chairman & CEO. “Women in their mid-30s and older comprise two-thirds of the women’s apparel market, yet most retailers base fit, cut and styling on either a much younger contemporary or older conservative model. Janeville apparel will be modern, trend-infused and comfortable and include novelty items as well as essentials.”
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