Robert Mondavi Refrigerated Rack Introduced
Cooler displays are becoming more commonplace at the point-of-sale. The old bulky end aisle refrigerators are being replaced with sleeker displays that do a much better job at marketing than ever before.
Robert Mondavi Winery wanted to capitalize on this new wave in the wine industry by creating a Cooler Display for its luxury brands.
Ruszel Woodworks, a Benicia, CA-based point-of-purchase display firm created this sleek refrigerated wooden display rack for the Robert Mondavi Winery. The display, which features Robert Mondavi brand graphics on both the side panels and header, is designed to merchandise both refrigerated and non-refrigerated bottles.
Pacific Wine Partners Launches Twin Fin Wines
Pacific Wine Partners is launching Twin Fin, new wines that embrace the spirit of the California lifestyle.
The Twin Fin portfolio includes six easy-going wines: Merlot Shiraz, Cabernet Sauvignon, Chardonnay, Pinot Grigio and Pinot Noir.
The fresh, fruit-driven wines are sourced from grapes from select vineyards along California’s Central Coast, and are available in screwcap, making them ideal for beach barbecues.
The launch of the new Twin Fin line will be supported with distinctive permanent point-of-purchase displays featuring a surf board design to convey the beach barbecue theme.
Ridgemont Reserve Backbar Glorifier Attracts Attention
The Ridgemont Reserve 1792 Bourbon Backbar Glorifier was designed with the goal of generating awareness for this premium Kentucky bourbon brand in an environment that is crowded with competition.
The Ridgemont Reserve 1792 Bourbon Backbar oak and brass glorifier features a random chase blinking LED. The random mechanism is powered by a battery, which will last more than one year.
The Ridgemont Reserve 1792 Bourbon Backbar Glorifier display was produced by Visual Marketing Inc., a point-of-purchase display and promotion firm located in Chicago, IL.
DaySpring Spinner Sells Little Inspirations Card Line
DaySpring Cards is offering retailers this colorful and attractive 84-card spinner display featuring Little Inspirations, a light, encouragement card line that provides a way to send a fun card with an inspirational message to a friend or family member, for only 99 cents.
“The spinner offers flexible placement within any card and gift store,” said Tim Ward, Advtg. & PR Manager. “The cards were originally on a temporary corrugate display but once we saw the success of the line the need came up to develop a more permanent display.”
“We also wanted to provide as many facings as possible. The spinner met our needs and has done very well,” said Ward.
Putumayo ‘World Culture Center’ Launches At Whole Foods
Putumayo World Music, renowned for its catalog of more than 100 thematic CDs featuring upbeat music from around the world, has unveiled its first World Culture Center at the Whole Foods Market flagship store in Austin, TX. Whole Foods Market will also be offering their first in-store Putumayo World Music channel to enable listeners to travel the world while they shop.
The World Culture Center at Whole Foods Market features a unique 12' long Putumayo World Culture bus, based on the colorful vehicles that traverse rural Colombia, featuring MP3 listening stations and a monitor showing music videos from the “Travel the World With Putumayo” DVD. Many CDs from the Putumayo catalog, multicultural activity kits and recently published lifestyle products including a new Putumayo World Culture Travel Journal will also be featured.
Mirassou Rack
The Mirassou family has crafted uniquely crisp, bright wines for six generations. The Mirassou wine bin fixture was developed to bring this joyful, optimistic brand character to grocer and fine wine retail stores. This rich, high quality wood display borrows from the sun icon the overall shape which suggests a ray of sunlight which ties to the sunny optimism of the brand's character. The display allows 36 wine bottles to be displayed in a very shopable manner with clearly visible labels. The bright sunny-yellow color with black accents helps the bin to stand out from the market clutter and invites purchase. On top, the 3-dimensional brass sun icon emblem adds distinctive quality. The Mirassou Wine Display won a Gold OMA in the Liquor Category and was created by Vintage Wood,9l33 Green Valley Road Sebastopol, CA 95472.
Schieffelin & Co., Inc. Navan Vanilla Liqueur Floor Display
This display was designed to gain floor space and support the super-premium positioning of this new product introduction. The display was required to have high impact to reinforce the high end new product. The unit uses aluminum, laminated particle board and Acrylic. The background is a clear Acrylic. The design of the display uses the design of the logo on the label as the main focus, the "V" in Navan. The Navan Vanilla Liqueur Floor Display was designed by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York l0466.
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