Kwikset Offers New SmartKey With BumpGuard
Kwikset is displaying SmartKey™ nationwide, a new lock technology that provides consumers with the ability to re-key locks quickly and easily for improved access control and one key convenience. In three simple steps that take less than 30 seconds, homeowners can match multiple locks to one key, or replace a lost or loaned key with a new, secure key, all while the lock remains in place.
“We know there are countless reasons that lead homeowners to want to change their locks,” said Eric Lundquist, Director, Brand Marketing, Kwikset. “We developed SmartKey to empower consumers to conveniently and affordably control their home’s access and security.”
The Republic Of Tea Develops Luna Floor Display
The Republic of Tea wanted a floor display for a new line of bottled teas and tea cakes, which are to be co-branded with Clif Bar’s “Luna” brand.
The floor display holds 60 bottles of tea in a minimum of floor space. The display also has shelves which can be easily added to hold up to 6 caddies of the Tea Cakes.
The display is constructed of powder-coated steel, a lasercut steel header, and with bamboo trim on the three visible sides of the display.
The display is designed for spas and health/natural food locations, including Whole Foods.
The Luna Floor Display was created for The Republic of Tea by Cornerstone Display Group, (www.cornerstonedisplay.com, a San Fernando, CA-based point-of-purchase display firm.
Leading Grocery Stores & Organic Brands Join Forces For Go Organic! Campaign
More than 3,500 grocery stores in 35 states and 20 organic manufacturers recently came together for Go Organic!, a national campaign to increase consumer awareness of organic food. The initiative is a project of the Organic Trade Association (OTA).
“Although organic sales are on the rise-increasing about 20% each year-many shoppers are still on the fence,” said Caren Wilcox, Executive Director, OTA. “To make it easier to try organic, Go Organic! offered coupons and tips on organic products.”
The campaign also featured a sweepstakes offering a Bed and Breakfast Getaway sponsored by Stonyfield Farm at the Stanford Inn by the Sea in Mendocino, Calif. Supporting organic food manufacturers included CLIF Bar & Co., Lifeway Foods, R.W. Knudsen Family, Santa Cruz Organic, Stonyfield Farm, and Horizon Organic.
The National Go Organic! Campaign was created by MusicMatters, an experiential marketing agency.
Piggly Wiggly Introduces Store Designed To Fit How Customers Intuitively Shop
Piggly Wiggly has opened a restructured grocery store model designed to fit the way people intuitively shop. The Piggly Wiggly at The Market Common in Myrtle Beach, SC, is a completely new prototype from the ground up.
“We are giving people the opportunity to shop the way they think, and have fun while doing it,” said David Schools, Piggly Wiggly CEO. “When you enter the Piggly Wiggly at The Market Common, you don't see check out lines. You don't go down five aisles to get ingredients for one meal. We’ve even added interior design elements including wood flooring, soft lighting and an open floor plan to make it feel more like home.”
Piggly Wiggly is using advanced refrigeration systems and other technologies to arrange food items based on how customers naturally look for them. Fresh, frozen and canned vegetables and fruit, for instance, will be in the same location, as will cereal and milk. One stop stations will offer complete meal solutions with items such as ground beef, hamburger buns, chips and beer grouped together for backyard grilling.
Additional store features include signature prepared meals available for curb-side pickup, an on-site sommelier, more than 1,500 wine varieties and a Dream Dinner franchise where as many as two months’ worth of oven-ready meals can be prepared. Nearly 1,600 natural or organic products are available.
Marco Retail Group worked with Piggly Wiggly to develop the store concept.
Ryobi Lithium Home Depot Endcap
This display was designed to support the national launch of the new Ryobi One+™battery and new tool family in Home Depot and to create a dominant brand awareness of the product. The bright green of the Lithium brand dominates the display with its brightly printed graphics and the use of bright green edge glowing acrylic. The heavy-duty base is made of ¾" wood. The product inventory is conveniently located below the display where consumers could further research product features. The Ryobi Lithium Home Depot Endcap won a Gold OMA in the Mass Merchandiser Retailer Category and was created by Meyers, 7277 Boone Ave. N., Minneapolis, MN 55428.
Luna Tea and Tea Cakes Floor Display. The Republic of Tea wanted a floor display for a new line of bottled teas and packaged tea cakes, to be co-branded with the "Luna" brand, and was to be sold in spas and health/natural food locations. The client was interested in using "sustainable" materials and liked the dramatic impact of bamboo as a decorative element. The display is constructed of powder- coated steel with natural Bamboo trim on the three 3 visible sides. The header section like the rest of the display carries through the Asian theme. The Luna Tea and Tea Cakes Floor Display was created by Cornerstone Display Group, l3834 Del Sur St., San Fernando, CA 9l340. BRONZE AWARD.
Fiji Water Floor Display
This display was constructed of wood. The unit was designed to look like a hutch or cottage on the Fiji Islands. The display provides a huge capacity holding tremendous amount of product on its five shelves. The size and design of the display is attractive and eye-catching. The Fiji Water Floor Display was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Kleerdex Company LLC announced a new addition to its 3D Laminates line, KYDEX®XD MB, which is infused with Microban® protection which prevents mold and mildew. It doesn't wash or wear off. Increased consumer awareness of microbes, along with the importance of maintaining a cleaner environment, makes this new grade a welcome addition to a variety of applications including kiosks, exhibits and displays. For more information, contact Kleerdex Company, LLC, 6685 Low Street, Bloomsburg, PA l78l5; www.kleerdex.com
Abcor offers “Powder on Wood” which was used on the display shown to highlight the form, fit and function of the designed base. Abcor machined the MDF and powder coated the green MDF parts, which were then packaged complete by the display manufacturer. Abcor Powder on Wood has three high speed routers, two automatic sanders and an electrostatic powder coat line to finish parts for the P.O.P and display industries. For more information, contact www.abcorindustries.com.
Panel Processing, Inc. offers Kor-Board light weight panels with honeycomb or foam cores which can give a display project the look of a thick panel with about half the weight. A number of face panels can be laminated to light weight core; painted, woodgrain printed, laminated, thermalfused melamine and HPL. Parts can be cut to size, routed to shape, machined and edge banded. Higher perceived value, lower shipping and handling costs are some of the benefits. For more information, contact Panel Processing, Inc., 9250 Mississippi St., Merrillville, IN 46410; 800-433-7l42; www.panel.com.
Outwater Plastics offers a large selection of wood veneer sheets for all types of displays. It offers 2 ft., 4 ft., and 5 ft. wide veneer sheets that are .35” thick.
The veneer sheets are offered with or without adhesive pre-applied. For more information, contact Architectural Products By Outwater, LLC, 24 River Road, Bogota, NJ 07603; (Tel) 800-835-4400, (Web Site) www.outwater.com.
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