Creative Online

CREATIVE Wood Displays
June/July, 2002



Radio Shack Merchandiser Features High End Products

This secure merchandising system created for Radio Shack, was designed to accommodate high-end sales products from $150 to $3,000 dollars. The display of expensive product was achieved by enclosing the product in locked glass doors.

Visibility through the glass doors along with pertinent information allowed the consumer to view prior to asking store personnel for assistance. Space was made available for Radio Shack branded product and other brands as well.

The Radio Shack merchandising system was produced by CDA Industries Inc., a point-of-purchase display company located in Pickering, Ontario Canada.



Amerock Displays Cabinet Hardware

This permanent display showcases Amerock premium cabinet hardware.

The island display features special order samples mounted on two sides, arranged in hardware style and finish groupings. Clear tilt bins on the remaining sides provide an in-stock selection of popular sellers.

This display was developed for the kitchen cabinet department of a home improvement warehouse. The Amerock cabinet hardware display was produced by Heinzeroth Marketing Group, Inc. of Rockford, IL.



Discovery Channel Stores Launch New Baby Boutique

The new Discovery Channel Store Baby Boutique features products designed to encourage learning and imagination through developmental play.

The Baby Boutique boasts an impressive array of learning toys. The new department features its own distinctive look complete with larger-than-life-sized photographs of infants and families. The launch of this new department is part of a new effort to more closely align Discovery’s network programming themes with its merchandising strategy across all of Discovery’s retail channels: Discovery Channel Stores, discovery.com, and the Discovery Channel Catalog. The Baby Boutique picks up on the popular and highly rated baby-focused programs on Discovery’s networks.



CATEGORY: Permanent Displays
DISPLAY PRODUCER: Harbor Industries Inc.
14130 172nd Street, Grand Haven, MI 49417

The Bruce “Vista” hardwood flooring display is a modular display system which can be arranged in various configurations. The system provides a comprehensive floor covering system with maximum product presentation that promotes product through brand, product style, color and demographic variations. Uniquely designed lighting enhances and creates visual excitement to the color and product assortment. The display exceeded sales expectations by 25% in four months.



CATEGORY: Permanent Displays
DISPLAY PRODUCER:The Display Link Inc.
99 East Main Street, Babylon, New York 11702

The Jacob's Creek 5 case Wine Rack provides an artistic craftsman setting for the product. The Floor Rack combines the use of stained natural wood accent panels and header with the look of wrought iron to showcase the Jacob's Creek line of fine Australian wines.


CATEGORY: Permanent Displays
DISPLAY PRODUCER: Harbor Industries Inc.
14130 172nd Street, Grand Haven, MI 49417

The Sears Satellite Promotional Endcap was created to reinforce Sears' commitment to providing its customers with the latest electronic technology. The unit not only draws attention of the customer to the product, it conveys promotional offers as well as educates the customer. The unit blends with the electronic department's existing décor yet draws the attention through the use of back lit graphics and its unusual design. The unit has increased satellite sales over 50%.


CATEGORY: Permanent Displays
DISPLAY PRODUCER:Coastal Woodworks & Display
P.O. Box 137, Nobleboro, ME 04555

This Glen Ellen and Beaulieu Vineyards Wine cart was designed to cross-merchandise a selection of premium wines with cut flowers, in supermarkets around the company. The combination of a bottle of wine and a bouquet of flowers suggest the perfect gift for any occasion. This completely functional wine car was constructed from Easter White Pine and Baltic Birch panels with wheels of injection molded plastic.


CATEGORY: Permanent Displays
DISPLAY PRODUCER: Flair Display Inc.
3920 Merritt Avenue, Bronx, NY 10466

This retail friendly display introduced Tangueray No. Ten, a premium brand line extension for Tanqueray. The display is brushed aluminum laminated to MDF, to form a hexagon shaped base. It is wire and tubing, powder coated and constructed to hold one case in a small footprint. The header has interchangeable graphics capabilities and is made of brushed aluminum and acrylic.


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