Displays Promote Launch Of Tin Roof Wine Cellars
White Rocket Wine Co., Napa, CA, is launching Tin Roof Cellars, a premium wine brand, supported with an array of compelling point-of-sale materials depicting a small, tin-roofed winery that looks as if it emerged from a John Steinbeck novel.
“We wanted a look that was simultaneously retro and modern, that speaks of old-fashioned quality yet appeals to Millennial generation consumers who increasingly comprise the market for premium and super-premium wines,” said Mark Feinberg, White Rocket Wine Co., V.P., Marketing. “Our new label invites consumers to imagine sitting on a porch gazing at vineyards while listening to the patter of rain on a tin roof.”
The “Under The Roof - It’s The Place To Be,” theme will be supported with display racks, case cards, posters, shelf talkers, logoed corkscrews and 3-liter display bottles.
Displays Back Steve Irwin Wildlife Line
Wild Republic, the nature toy brand of K&M International, has launched the Steve Irwin Wildlife Adventure Series of products. As part of the company’s agreement with Australia Zoo, royalties will go directly to endangered species programs, including Wildlife Warriors, an organization founded by Steve Irwin.
Kim Hammeren, Director of Marketing, Special Projects for K&M, said, “Wild Republic is the suitable partner for Australia Zoo and the Steve Irwin product line. The company is known as the top brand of action-driven, nature-themed toys designed to educate children about the wonders of the wild through creative play.”
The Wild Republic Steve Irwin Wildlife Adventure Series will be supported with special p.o.p. displays.
Kettle Foods Displays New Bakes Line
This decorative wooden baker’s rack displays Kettle Foods new Bakes line of Baked Potato, Pretzel and Pita Chips.
The free-standing display conveys a healthy and homey feeling for the Kettle™ brand Bakes products. The display header features the logo for the new Bakes line, and the display shelves highlight product benefits, including “Fresh” and “Natural.”
The durable display will help gain off-shelf display positioning for the brand in natural food and grocery stores.
Shaw Woodworks Inc. offers services for inlay, a decorative technique of inserting pieces of colored material into wood surfaces to form patterns or pictures, to produce works of branding and signage for P.O.P. The 2lst century simulated inlay application process is affordable and virtually undetectable from traditional inlay, opening up a huge range of possibilities for retail and sports branding. Creative artists at iNlayZ.com have licensed the manufacturing team at Shaw Woodworks to produce durable, well-crafted pieces. For more information, contact Shaw Woodworks, Inc., 20 High Street , Collingwood, Ontario Canada L9Y 3J6; (Tel.) 800-565-l449 or 705-445-6l90; (Web Site) www.shawwoodworks.com.
Great Lakes offers Spectratech Color MDF which provides the brilliant color choices for displays and fixtures. It eliminates the need for skin-deep finishes such as laminates. It offers the ability to remove nicks and scratches easily, and introduces the dimension of depth for new creative possibilities. For more information, contact Great Lakes MDF, 300 Commerce Drive, Lackawanna, NY 14218; (Tel) 888-355-4733; (Web) www.greatlakesmdf.com.
Pyramid Offering Retailers Custom Sandwich Board Signs
Pyramid Brewing Company is providing on-premise retailers with this custom Sandwich Board signage.
The Sandwich board features two framed chalkboards with a printed wooden header. Chalkboards are supported from behind by plywood for increased strength and durability.
Hinged at the top and supported with chains, the sandwich board can easily be displayed in a vestibule or on a sidewalk.
This Pyramid Sandwich Board was created for Pyramid Brewing by Heritage Sign & Display, (www.popsigns.com), a Nesquehoning, PA-based p.o.p. display firm.
Category: Permanent Displays
Display Producer: Harbor Industries, Inc.
South Industrial Park, Grand Haven, MI 494l7
This Style Step Display was designed to ship KD and take the least amount of space in an effort to reduce shipping costs. The program was engineered with packed parts nested together to reduce the overall carton size for shipping. The program was well received in the field and shipped at the lowest freight classification rate possible. It was distributed to various auto parts stores and expected to be used for 3 - 5 years.
Category: Wood Displays
Display Producer: Great Northern Corporation
1800 South Street, Racine, WI 53404
This Candle-Lite "Willow Lane Floor Display is constructed primarily of Melamine Clad MDF. The shelf sides are actual pine with heat branded logos. The display is shipped KD and is field assembled utilizing a series of cam locks and plastic fasteners. This open and easily shopped design holds over 250 pounds of product.
Category: Signs
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
Maker's Mark uses this upscale barrelhead sign for marketing on-premise. The barrelhead is constructed of white oak and features a wax seal and printed Maker's Mark logo and signature. The sign conveys Makers’ Mark’s proud heritage.
Category: Permanent Displays
Display Producer: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY l0577
This Covey Run Cart was used to display its line of wines in a display that could be moved around and placed in a variety of locations most convenient for the retailer. The cart is a fabulous display piece and serves as a dealer incentive.
Category: Promotional Displays
Display Producer: Flair Display Inc.
3920 Merritt Avenue, Bronx, New York l0466
This mass floor display for l800 Margarita Tequila, is a family unit consisting of four units specifically designed for larger stores. Smaller stores would get one unit with the Pole Topper of a Margarita glass. The MDF wood Display at the center of the family unit is medium density fiberboard. It holds both Tequila and the Margarita mix. The graphics feature 4-color process litho laminated to MDF. The Pole topper is a vacuum formed Margarita Glass.
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