California Paints Introduces Large Color Sheets
California Paints has introduced an assortment of large-scale Color Studio sheets for nearly 300 of its most popular colors, to help consumers visualize how a specific paint color will appear in its intended surroundings. Measuring 11.5" x 13", the new Color Studio sheets greatly magnify the subtleties in color often overlooked in traditional, 1" x 2" paint swatches.
Ron Boyajian, Product Marketing Manager, said, “Often, consumers become dissatisfied when the color they have chosen for their walls isn’t quite what they envisioned from the tiny swatch they brought home from the store. California Paints is setting the new standard for color samples by providing visual tools to make paint color selection easier than ever before.”
California Paints has developed special permanent merchandisers to distribute the large Color Studio sheets.
BEHR Displays Help Consumers Coordinate Paint Colors
BEHR Paints, Santa Ana, CA, has launched a new interactive kiosk at Home Depot stores. The kiosk provides shoppers with guidance on colors that work together and also gives users assistance with matching colors to existing furniture or decorative accessories.
“We created the new BEHR system to provide consumers with revolutionary color inspiration tools that help them match and coordinate paint colors,” said Mary Rice, V.P., Marketing, BEHR Paints.
The kiosk allows consumers to browse a collection of inspirational palettes, color match and coordinate to an existing color, or find their favorite color using an electronic color wheel. Consumers can calculate how much paint they need and select the right sheen for their project. ColorSmart by BEHR provides consumers with project tips as well as a list of supplies needed to complete their project.
Users can preview their colors on-screen, see how they look in a sample room or on a home exterior, and than print them.
Best Buy NYC Store Features High-Tech Kiosks
Best Buy’s first store in Manhattan features numerous high-tech interactive kiosks providing information about the latest consumer electronics products, including cell phones, digital cameras and PDAs.
Chuck Lee, Senior Manager of Display Design for Best Buy, said the kiosks help the store quickly adapt to merchandise new electronics products and technologies. Lee said, “The kiosks support the Best Buy brand and appeal to a New York City urban customer.”
Home Depot Redesigns Millwork Department
Home Depot wanted a new concept for its Millwork department where customers could easily educate themselves about products and be empowered to design their own home millwork features. It turned to Brandow, a Minneapolis, MN-based design firm in conjunction with Chandler Exhibits, Hudson, WI to create a new shop-in-shop program for its 1,500 sq. ft. millwork department.
The Millwork department, which includes windows, doors, mouldings and garage doors was separated on different fixtures, so it’s easier for the consumer to understand.
The window ‘hedge’ is a central curved component that organizes the windows in front of a large mural backdrop. The door ‘trees’ are tall cylindrical components creating focal points from which the entry and patio doors fan out for organized viewing. Wing panels provide promotional space for vendors to feature service and benefit messages.
Franke Features Slatwall Display
This revolving tower display allows product placement on four sides and facilitates easy shopping for the consumer to the entire Franke Faucet product line.
The “high end” look clearly communicates the product's style and quality and provides an attractive display for retailers while requiring minimal floor space.
The permanent freestanding display was constructed of powder coated sheet metal base with a cherry laminate MDF slatwall tower construction and a stainless steel silkscreened header.
The Franke Faucet slatwall permanent display was produced by Array Marketing Group, located in Los Angeles, CA.
Christian Brothers Low Rise Floorstand
This display features low height as required by supermarket chains across the country, as well as other outlets. The display is on casters so that it can be moved to different areas of the store. The unit displays two different Ports and 4 styles of Sherry. Information is also provided for consumers concerning the taste characteristics of the different kinds of Sherry offered so that consumers can make an informed decision, encouraging impulse purchases. The unit holds 4 case of product. It is constructed of Melamine particle board with wood sides and wire. The display is designed to organize the product by flavor and type. The Christian Brother Low Rise Floorstand was created by Flair Display, Inc., 3920 Merritt Ave., Bronx, NY l0466.
Earth Friendly Products Cross Merchandiser
This display was designed to merchandise an all natural fruit and vegetable wash in the fruit and product section of natural food stores and supermarkets. The display ships fully assembled. It holds a good deal of product while occupying a relatively small footprint in the store. The Earth-Friendly Cross Merchandiser was created by Coastal Woodworks & Display, P.O. Box l37, Nobleboro, ME 04555.
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