White Rocket Displays Dog House Wine Brand
White Rocket Wine Co. is re-launching its Dog House line of California super-premium wines and is supporting Guide Dogs for the Blind, a charitable organization that provides free guide dogs and training to the blind and visually impaired. Brands like Dog House appeal especially to Millennial Generation consumers, who are lapping up whimsically themed brands.
“The quality and affordability of our wines, coupled with our support of Guide Dogs for the Blind, gives Millennial consumers three doggone good reasons to make Dog House their pet brand,” said Mark Feinberg, V.P., Marketing.
White Rocket is supporting the new-package launch of Dog House with an array of point-of-sale materials, including this wood display rack, case cards, bottle neckers and shelf talkers.
Merrell’s First Flagship Store Opens In San Francisco
Merrell, a leader in performance outdoor footwear and apparel, opens its first-ever company-owned U.S. retail store this August in San Francisco's Union Square district. The 2,400 square foot flagship will showcase a complete selection of men’s, women's and children's merchandise.
The store’s interior design reinforces Merrell's dedication to the active outdoor market by featuring a combination of natural and technical materials that help bring the outdoor experience in a retail location. A color scheme of Merrell orange and muted neutrals complements the stone flooring and river rock baseboards and the vertical wood grain surfaces, grass panels and textural, recycled coverings and hardware for the store's footwear and apparel fixtures.
The Union Square Merrell store is designed as a cutting edge example of “evolved retail,” making it not merely a place to make a purchase, but also a crossroads for its customers. The Merrell store will deliver a consumer experience that goes beyond shopping whether it is by the staff that live and breathe Merrell's enthusiasm for active outdoor pursuits or by the community bulletin board inside the store that serves as a community resource and guide to the outdoors. Through sponsored events, bulletin boards, and seminars; the store will serve as a model for future Merrell store expansions. In addition to the active and casual footwear Merrell is known for, the flagship store will offer a wide selection of the brand's multi-use technical
jackets, fleece, long and short sleeve shirts, pants and hats as well as packs and bags.
True Value Introduces Paint Display To Inspire Shoppers
True Value Co., partnering with the Dutch Boy and Pratt & Lambert paints, launched a new retail paint strategy designed to deliver a wide selection of quality paint from top national brands. True Value’s Color Center, a specially designed paint display, showcases color selections for national brands and for True Value-manufactured brands such as EasyCare and Weatherall.
Carol Wentworth, V.P., Marketing, True Value, said, “Most consumers cite selecting color as the most challenging part of a paint project and the new Color Centers help make that process easier.”
True Value offers its retailers two Color Center size options, an 8-foot center or 12-foot center that includes stripe cards, idea cards and trend cards.
Harbor Industries created this Raymarine/Electronics Control Display, which demonstrates on-board electronic navigational devices. The unit accommodates several different models that are fully operational. This display was created for Sea Ray Boat dealer showrooms to allow the customer to preview various electronics prior to installation. For more information, contact Harbor Industries, Inc., 14130 172nd Ave., Grand Haven, MI 49417.
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