OMA Award Winners 2025
June/July 2025
June/July 2025
Amazon Alexa SuperTable
The Amazon Interactive Display was designed to redefine the in-store shopping experience with durability, modularity, and sustainability at its core. This display highlights Amazon’s diverse product offerings while capturing shopper behavior insights. The display features streamlined design with four 4-foot modular sections for easy shipping, installation, and store-specific setups. Replaceable components reduce costs and environmental impact, extending the fixture’s lifestyle. The use of recyclable steel and knock-down design minimizes waste, freight costs, and carbon footprint. A BrightSign media player with custom web pages enables interactive content, dwell time tracking, and seamless transitions. Created by Darko, 26401 Richmond Rd., Bedford Heights, OH 44146; Gold Award & Display of the Year. (Web Site) www.darkoinc.com
Barefoot Wine NFL Football Pole Topper
This E & J Gallo display for Barefoot Wine incorporates the clear iconograpohy of the National Football League, with the shear power of the product’s branding. Both are so well known that the mixture of the two made a show-stopping piece. Created by Prometheus Retail Solutions, 11860 Kemper Rd. Auburn, CA 95603; Bronze Award. (Web Site) www.prometheusretail.com
Coca-Cola WOW Endcap
Constructed from durable metal, the WOW Endcap is a permanent fixture that offers reliability and stability in high-traffic retail environments. Its sturdy frame and ample product-holding power accommodates various merchandise sizes and weights securely, maintaining an attractive and functional display. The WOW Endcap aims to create an engaging shopping experience that encourages impulse purchases and enhances brand visibility. Created by WWD Complete, 7765 Tranmere Drive, Mississauga, Ontario, Canada L5S 1V5; Bronze Award. (Web Site) www.wwdcomplete.com
Clarins Skincare GTU & Bars
The objective of the Clarins Skincare GTU & Bars was to elevate the brand’s flagship skincare presentation with an engaging, top-of-counter display that strengthens brand presence, simplifies associate interaction, and champions sustainable practices. Designed to showcase new and best-selling products, the versatile modular system can stand alone or form a full skincare bar, adapting to various retail environments. The illuminated, slim-profile display was engineered for maximum durability, visual impact, and minimal environmental footprint. Created by EDA Retail, 405 Lexington Ave., New York, NY 10174; Gold Award & Sustainability Award. (Web Site) www.edaretail.com
Sherwin-Williams Designer Color Collection Display
The Designer Color Collection launch repurposed an existing HGTV Home display shell, transforming it into an entirely new color palette presentation. Designed for easy installation by store associates, the initiative successfully introduced a fresh, bold design and new paint products while maintaining operational simplicity. Created by Innovative Marketing Solutions, 1320 N Plum Grove Rd., Schaumburg, IL 60173; Bronze Award & Sustainability Award. (Web Site) www.innovativemarketing.com
Gatorade 4×4 Display
The Gatorade 4-sided display features a large product capacity, youthful sports brand design and a 4-way shopping format that meets retailer needs. The branded display can be placed in many beverage and cross merchandising department locations. This display has proven to engage the targeted customer for replenishment trips and increased impulse purchases, due to effective product presentation, brand recognition and color blocking. Created by Unified Resources in Display, 55 Bushes Lane, Elmwood Park, NJ 07747; Bronze Award. (Web Site) www.unifiedrid.com
McKee Foods Back to School Backpack
A concept render was given to the customer as an idea to update an older display that was out of date. From a structure standpoint, the entire deisplay is made with corrugated material to easily dispose of when the back to school season is finished. The display is 100% recyclable. It features a combination of direct print and litho to control cost. Created by Titan Display and Packaging, 455 T Elmer Cox Drive, Greeneville, TN 37743; Bronze Award. (Web Site) www.titan-box.com
Hismile Quick Set Endcap for CVS
This sustainable, durable display for hismile, an oral care brand known for its sleek, color-coded packaging, was designed to last at least six months in-store and align with hismile’s sustainability values. Emphasizing minimalism, the eco-friendly display featured streamlined graphics on a bright white background to complement and highlight the playful product packaging without overshadowing it. Created by The Royal Group, 1301 S. 47th Ave., Cicero IL 60804; Silver Award. (Web Site) www.teamtrg.com
Dollar General Produce Display Stand
This fresh produce display is designed for efficiency and impact. It streamlines the layout of a previous display to improve sightlines and create an inviting shopping experience. The design preserves key wood aesthetics but incorporates lighter, more durable materials. A steel frame with ABS tile shelving allowed for flexible, angled displays that improved product visibility and first-in, first-out rotation. Each shelf, despite being lightweight, could support up to 250 pounds. Created by siffron, 8181 Darrow Road Twinsburg, OH 44087; Bronze Award. (Web Site) www.siffron.com
KISS Halloween Endcap
Kidd Products needed a Halloween-themed display that showcased KISS’s values of ethics, excellence, and quality, while highlighting a variety of SKUs. Designed for visual impact and easy assembly, the display transforms a standard endcap into an immersive, festive experience with bold colors, 3D elements, and digitally printed graphics. Created by The Royal Group, 1301 S. 47th Ave., Cicero, IL 60804; Silver Award. (Web Site) www.teamtrg.com
Buck Knives Display
The Buck Knives display is a sustainable and adaptable retail solution designed to showcase the brand’s exceptional knives. Its customizable setup, interchangeable graphics, and ease of assembly make it a versatile and long-lasting option for a variety of retail environments. Created by Innovative Marketing Solutions, 1320 N Plum Grove Rd., Schaumburg, IL 60173; Silver Award. (Web Site) www.innovativemarketing.com
Fuze Tea Wooden/Metal Rack
The Fuze Tea Merchandiser is designed to enhance product visibility and drive sales in convenience stores. The merchandiser features four adjustable shelves made of high-quality wood, supported by metal for added durability and strength. This flexibility allows for customization to accommodate various bottle sizes and configurations. The sturdy wooden base ensures stability, while the small footprint optimizes space, making it ideal for convenience stores. Created by WWD Complete, 7765 Tranmere Drive, Mississauga, Ontario, Canada L5S 1V5; Silver Award. (Web Site) www.wwdcomplete.com
GoPro BestBuy Mega End Cap Display
The GoPro display was rolled out to over 900 Best Buy stores. The display uses motion, lighting and video to attract shoppers. A 4K Video Monitor plays GoPro’s action content on a constant loop. The video loop is easily updated. All the graphic elements are easy to install and easy to update in store, Created by One Source, 102 Overland Drive, North Aurora, IL 60542; Gold Award. (Web Site) www.youronesource.com
Pepsi Titan Mid Size Display
The mid-size Pepsi beverage display design has proven to be flexible, iconic and met the Brand and retailer needs. The colorful branded display can be placed in many beverage department locations. The bold branding colors and unique header design has demonstrated to engage the targeted customer that resulted in an increase of impulse purchases. It also helped Pepsi promote their new modern look of product branding, logo to grow brand recognition and market share. Created by Unified Resources in Display, 55 Bushes Lane, Elmwood Park, NJ 07747; Bronze Award. (Web Site) www.unifiedrid.com
Freixenet “Let the Music Play” Pole Topper
This Freixenet “Let the Music Play” Pole Topper is designed to be simple, clean and impactful. The rotating display header attracts attention in-store and made a show-stopping piece. Created by Prometheus Retail Solutions, 11860 Kemper Rd #1 Auburn, CA 95603; Bronze Award. (Web Site) www.prometheusretail.com
Tonies 3-Module Push Button Demo Unit
The interactive display for tonies® was designed to enhance the shopping experience by using audio to engage and educate shoppers, helping them make confident, informed decisions. Featuring custom-colored vacuum-formed modules and an integrated computer board for smooth playback, the display balanced durability, cost, and sustainability. Materials like styrene and vacuum-formed parts ensured it could handle both shipping and in-store use. The result was a visually striking, well-engineered unit that effectively showcased the tonies® brand through thoughtful design and efficient production. Created by The Royal Group, 1301 S. 47th Ave., Cicero, IL 60804; Gold Award. (Web Site) www.teamtrg.com