The World of Sales Promotion
RYZE, the fast-growing functional coffee brand known for its clean-label ingredients and signature adaptogenic mushroom blend, has debuted at Target,. RYZE is expanding into retail with a curated lineup developed specifically for Target guests. This launch comes at a pivotal moment for the category. The U.S. functional beverage market is already a $50 billion category […]
House of Coca-Cola has officially opened in Mexico City. Designed as a uniquely beverage-led retail experience, this space brings the global Coca-Cola brand to life through the creativity, warmth, and energy of Mexico. Every decision, from form and materiality to color, customer flow, and operational craft, was shaped to feel unmistak ably Coca-Cola while authentically […]
The Pepsi Challenge returns in 2026 with more nationwide stops – giving fans more chances to choose Pepsi Zero Sugar as the best-tasting zero-sugar cola. Building on last year’s success, Pepsi will expand The Pepsi Challenge in 2026 with additional tour stops, more opportunities for consumers to taste for themselves, and new flavor expe riences. […]
Looma, (www.theloom aproject.com), a leading in-store retail media platform, recently deployed across the wine and spirits departments of nearly 600 Kroger stores nationwide. Its network of in-store video screens helps retailers modernize and monetize their stores, while enabling brands to tell their story directly at the point of decision. The content that airs on Looma’s […]
The Mad Farmer Tour is Tractor Beverage Co.’s cross-country, soil-driven series of gatherings designed to reconnect people with the land and uplift the voices of farmers, stewards, and visionaries who are radically reimagining our relationship to food, farming, and community. In partnership with United Empowerment Foundation, Tractor Beverage is proud to support the incredible youth […]
Factor, America’s #1 ready-to-eat meal delivery service, recently opened the Factor Protein Power-Up Shop, a multi-city, high-protein pop-up series. The interactive in-person experience brought chef-crafted, dietitian-designed meals directly to commuters during the lunch hour, helping bridge the growing “Protein Gap” for the 74% of Americans who say they would be more likely to eat protein […]
BUBS, the iconic Swedish candy brand celebrated its U.S. launch with its first retail pop-up. Guests were transported into a candy wonderland that captured BUBS’ bold flavors, whimsical shapes and irresistible energy. New Yorkers could step inside the super-sweet BUBS “Sweeteasy” in SoHo and discover the playful world inspired by Sweden’s lördagsgodis — the weekly […]
PINATA, (www.gopinata.com), the leading provider of software solutions for the alcohol industry, has reaffirmed its partnership with Saint Spritz. The brand has used PINATA to track consumer engagement and streamline operations across their in-store activations, and is expanding its use of the platform as it scales nationally. Saint Spritz uses PINATA to measure the impact […]
Bota Box has launched Bota Box “Brightside”, a refreshing blend of Sauvignon Blanc and Pinot Grigio. The new white wine is the first addition to Bota Box’s award-winning core portfolio in more than a decade and will be available at retail locations nationwide in two formats: Bota Box’s signature lightweight, shatterproof 3-liter boxes and 500-milliliter […]
Infamous wine brand 19 Crimes features cult-favorite beverage disruptor Liquid Death in a new limited-edition wine titled Severed Red. This unexpected release is set to disrupt the wine world through bold flavor and immersive storytelling. The wine brand, which is known for the 19 Crimes that turned convicts into colonists exiled to Australia, has now […]
Michelob ULTRA, Official Beer Sponsor of the FIFA World Cup 2026, is celebrating superior performance with the debut of the tournament’s newly designed MVP trophy. The Superior Player of the Match trophy, created in partnership with renowned dartist Victor Solomon, will be awarded to one standout player after every FIFA World Cup 2026 match through […]
Dunkin’ is teaming up with Harpoon to introduce the Harpoon Dunkin’ Nitro Brown Sugar Shakin’ Espresso Stout, which combines the flavors fans know and love from Dunkin’ and Harpoon. The 6% ABV stout is made with real Dunkin’ espresso and a swirl of brown sugar sweetness. This is Harpoon’s first ever first-ever fully-nitrogenated standalone packaged […]
Crafted by New Belgium Brewing, Voodoo Ranger, America’s #1 IPA, has introduced Sweet Ride Juicy IPA, a flavor-packed beer crafted to be the perfect easier-drinking IPA. Layered with bright tropical aromas and bright, juicy flavors, Sweet Ride cruises in at 6.5% ABV, keeping pace with any occasion without compromising on taste. Sweet Ride Juicy IPA […]
Mountain Dew has launched Baja Blast Cabo Citrus as an all year flavor. Baja Blast is one of Dew’s most storied flavors but sustaining growth means continuing to innovate. Cabo Citrus represents that commitment to innovation as a great tasting new flavor delivering a twist on the citrus kick Dew Nation expects. The Mountain Dew […]
Koia, a leader and innovator in clean protein, has announced the debut of Koia Protein Pop, the first clear plant-based protein sodas to hit the U.S. market. Available in four nostalgic flavors—Rocket Freeze, Sour Squeeze, Pink Twist, and Capri Splash—Protein Pop marks the next evolution of Koia’s leadership in better-for-you beverages and the rapidly expanding […]
Roxberry, the better-for-you soda for kids, is expanding nationally, becoming the first-ever kids’ beverage to enter Walmart’s Modern Soda aisle. While Modern Soda has transformed how adults shop for beverages themselves, kids have largely been left out. Roxberry is now available at 2,200 Walmart stores, available in four-packs of 7.5oz cans in three playful fruity […]
VIOOH, (www.viooh.com), the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more than 50 million monthly impressions. Dolphin’s network spans […]
CGS Immersive, (www.cgsimmersive.com), New York City, has partnered with Calgary Co-op on a new AI-powered charcuterie “sommelier” kiosk, built by CGS Immersive and powered by their life like AI platform, Cicero. The kiosk delivers real-time, personalized recommendations using in-store inventory, helping grocers lift high-margin baskets while ensuring shoppers receive consistent, confident guidance.
Screenverse, (www.screen verse.com) has announced a new partnership with Macerich, one of the nation’s premier media owners, operators, and developers of high-performing retail and mixed-use properties. Through this strategic relationship, Screenverse has been named the exclusive programmatic partner for Macerich’s shopping center network, bringing streamlined access to premium digital inventory across some of the most […]
Protein Milk is now available at Dunkin’, giving guests a simple way to add protein to the drinks they already love. The launch is part of a broader winter menu update that also includes new protein-forward beverages, seasonal sips and bites, and value-driven offerings. Dunkin’ teamed up with global superstar Megan Thee Stallion to bring […]