The World of Sales Promotion
The Human Bean is powering up 2026 with a trio of drinks designed for how you want to live, whether it’s chasing that post-workout protein hit, needing clean energy to get past the 2pm slump, or just wanting decadence in a cup. Sweet Victory Bright Energy is elevated with Sugar-Free Watermelon and Coconut flavors. Protein […]
Peet’s Coffee’s new winter menu puts protein-powered offerings and crafted flavor at the forefront. The 2026 Winter Menu blends feel-good ingredients with the bold, craft-forward taste Peet’s is known for; led by a new lineup of protein smoothies as part of the return of the Vitality Menu, and a first-ever LTO with Táche Pistachio Milk. […]
GREY GOOSE vodka, the #1 bestselling vodka in the super-premium category, introduces its newest flavored offering, GREY GOOSE Berry Rouge. Marking the brand’s largest flavored vodka release in a decade, GREY GOOSE Berry Rouge expands the GREY GOOSE portfolio with a naturally vibrant, berry-forward expression. GREY GOOSE Berry Rouge is made with high-quality, natural ingredients, […]
Hennessy, the world’s leading cognac, and global icon LeBron James, present the Hennessy V.S.O.P Limited Edition by LeBron James. Crafted to fuel gatherings, conversations, and celebrations, the Hennessy V.S.O.P Limited Edition by LeBron James redefines the modern cognac experience. It invites a new generation of fans to explore the smooth depth of Hennessy V.S.O.P, centered […]
The Glenlivet is reimagining its 12 Year Old single malt with the launch of ‘Beyond Speyside,’ a new series featuring whiskies inspired by destinations from around the world. The inaugural release, The Glenlivet 12 Year Old Jamaica Edition, offers a tropical twist on The Glenlivet’s signature Speyside style through a selective finish in casks that […]
Marvel and the OREO brand have partnered for a first-of-its-kind collaboration, the MARVEL OREO Stuf of Legends Cookies. While there are four collectible special-edition packs, only three are set to hit shelves, as an evil force is determined to derail arrival of the 4th pack. OREO and Marvel fans are being tasked to help protect […]
PuraVida Foods has expanded its line of chefcrafted frozen KidsLife meals, to feature Disney and Pixar characters. The new collection will debut exclusively at Sprouts Farmers Market. The new lineup includes five varieties, three of which are gluten-free: Disney’s Moana Teriyaki Chicken Fried Rice, Disney’s Frozen White Cheddar Mac, Disney’s Lilo & Stitch Baja Bowl […]
Popsicle and BBC Studios are kicking off 2026 with a new collaboration that celebrates Bluey in a playful twist on a classic treat. The Popsicle Bluey ice pop is a burst of mixed berry flavor with strawberry and blueberry notes in every bite. Made with less sugar and colors from natural sources and no artificial […]
Quividi, (www.quividi.com), a global leader in audience measurement for in-store retail media and Digital Out-of-Home, announced its partnership with EyeCatch Media, (www.eyecatch-media.com), a rapidly growing retail media network transforming independent convenience stores into modern advertising environments. Quividi’s AI-powered platform now equips and measures all 54 Eyecatch Media locations across Miami-Dade and Broward counties, delivering verified […]
Sweet Robo, a global leader in robotic vending, is debuting Choco Print, its first 3D chocolate printer, enabling on-demand printing of chocolate shapes, designs, and custom logos. “Sweet Robo was built on the idea that robotics can do more than streamline transactions,” said Dennis Branch, Chief Revenue Officer of Sweet Robo. “Our focus is creating […]
White Castle has landed at Boston Logan International Airport. Travelers can now enjoy freshly heated, ready-to-eat Sliders from a new automated kiosk – fast, convenient, and delicious, and perfect for a quick bite at one of the nation’s premier airports. The kiosk installation underscores White Castle’s ongoing commitment to innovation and accessibility, bringing the Crave […]
Michelob ULTRA, Official Beer Sponsor of the FIFA World Cup 2026, is celebrating superior performance with the debut of the tournament’s newly designed MVP trophy. The Superior Player of the Match trophy, created in partnership with renowned dartist Victor Solomon, will be awarded to one standout player after every FIFA World Cup 2026 match through […]
Coors Light and Miller Lite are making their mark on this football season. Sofia Colucci, CMO, Molson Coors, said, “It’s the perfect occasion to tap into what makes each of our brands special – with Miller Lite leaning into legendary stories with our pro football alliances, and Coors Light delivering mountain cold refreshment to some […]
Stateside Brands announced that the new name of South Philadelphia’s top entertainment destination, long known as “Xfinity Live!”, will become Stateside Live!. The venue, situated in the middle of the Sports Complex between Lincoln Financial Field, Citizens Bank Park, and the newly named Xfinity Mobile Arena, is operated by The Cordish Companies’ Live! Hospitality & […]
Best Buy has announced a new way for advertisers to take advantage of its U.S. store footprint by offering “takeover packages,” allowing brands to turn moments of the in-store shopping journey into an opportunity for engagement. Takeover packages will start to show up next year and give brands the opportunity to own parts of the […]
Loblaw is strengthening its strategic partnership with STRATACACHE, (www.strat a cache.com), expanding its in-store digital screen network across Loblaw stores. The initiative aims to substantially increase the scale of in-store advertising within Loblaw’s retail environment, which currently includes 2,000 screens at more than 700 locations. By integrating advanced digital signage technology, both companies are set […]
Duggal Visual Solutions, (www.duggal.com), recently collaborated with Dolce & Gabbana on the Light Blue Tour, fabricating a custom tour vehicle that brought the brand’s iconic fragrance experience to cities across the U.S.. The activation invited audiences to immerse themselves in the world of Light Blue – a strategy that fused brand storytelling with direct consumer […]
Kohl’s recently partnered with Sephora to launch an interactive Sephora at Kohl’s “Beauty Corner” experience at three major universities. The on-campus pop-ups at the University of Tennessee, University of Georgia, and University of Florida celebrated and supported students going through the sorority recruitment process. Christie Raymond, Kohl’s Chief Marketing Officer, said, “By bringing Sephora at […]
CeraVe, the #1 dermatologist-recommended skincare brand in the U.S., is celebrating its 20th birthday with a can’t-miss moment for fans around the country: a giant CeraVe present (literally!). CeraVe dropped its larger-than-life gift box in six cities, giving brand loyalists a chance to step inside the last 20 years of skincare science. Inside the experience, […]
19 Crimes has partnered with Universal Products and Experiences to release a limited-edition collection of Universal Monsters wines in time for Halloween. Returning to the global lineup are fan-favorites Frankenstein and The Bride of Frankenstein. This year, fans will enjoy another exciting addition as The Mummy joins the collection for the first time. The characters […]