The World of Sales Promotion
Vandal, a canned vodka cocktail, crafted by Voodoo Ranger, the makers of America’s favorite IPAs, is made for those craving an unapologetically flavorful cocktail. Each 12 oz can of Vandal delivers two shots of vodka at 10% ABV, offering a flavor-forward option for those wanting an alternative to light seltzer and overcomplicated cocktails. Vandal will […]
The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers’ expectations. […]
Dutch Bros is offering Myst Energy Refreshers as a new way to energize summer fun with plant-powered caffeine, electrolytes and antioxidants. Flavors include: Passion Water, Cherry Lime, Firestorm or Tropical – all with less than 100 calories in a medium. For even more variety and customization options, zero sugar Myst is available in 30 different […]
With warmer days on the horizon, Dunkin’ is introducing new drinks and bakery items that match the mood of the season – from bright, fruity Refreshers to mix-and-match sips, frozen coffees and indulgent treats. The Dunkin’ Dirty Soda combines the brand’s beloved coffee milk with PEPSI and tops it with Sweet Cold Foam, creating a […]
Scooter’s Coffee has launched a new limited-time menu lineup inspired by the best flavors of summer vacation in addition to new permanent menu items like Shakes and additional flavors for fan-favorite Red Bull Infusions. Scooter’s Coffee is bringing six new flavor combinations to its lineup along with seven new standalone flavors. Its Red Bull Infusions […]
Audible, the leading creator and provider of premium audio storytelling, has opened Audible Story House, the first-ever bookless bookstore — a listening lounge and community hub where audio storytelling comes to life, offering a physical way to experience audio content beyond digital listening. Throughout May, guests can browse audio using physical ‘Story Tiles’, enjoy six […]
Blending the worlds of cruising and motorsport, MSC Cruises brought the MSC Yacht Club life-like and multi-deck structure to the Miami Grand Prix. Positioned along turns 5 through 9, the structure provided fans with views of up to five turns, delivering an experience unlike anything else on the Formula 1 calendar. The multi-year installation towers […]
Universal Theme Parks: The Exhibition, a groundbreaking new exhibit that takes guests inside the world of Universal Destinations & Experiences’ theme parks, has made its world premiere at The Franklin Institute in Philadelphia in partnership with Comcast NBCUniversal. The all-new behind-the-scenes exhibition celebrates the storytelling, innovation, and world-building behind Universal’s legendary creations, from The World-Famous […]
Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched Convida, a flavor-forward wine brand inspired by Hispanic culture. Produced in California, Convida combines winemaking with cultural influence—Hecho in Cal with Latin soul. The lineup introduces two wines, Blanco and Rosado, that bring swicy energy, where sweet meets heat, layering vibrant fruit, […]
Butter Wines has introduced ButterZero, a new line of non-alcoholic wines. Crafted to deliver great taste with less than 0.5% alcohol by volume, 65 calories or less per glass, and gluten-free. The line launches with four varietals; Sparkling Rosé, Sauvignon Blanc, Chardonnay, and Pinot Noir, available in 750mL bottles. Sarah Montague, CMO, Butter Wines, said, […]
La Crema and the Women’s National Basketball Association (WNBA) have announced the inaugural La Crema WNBA White Wine. Marking a milestone in La Crema’s continued partnership as the league’s official wine partner, the release offers fans a fresh, celebratory way to toast the continued rise of women’s basketball. “This wine is a celebration of the […]
Dolphin And IBC Launch Nationwide Retail Media Network At 11,000 C-Stores Dolphin Digital OOH Media, Plano, TX, (www.dolphin-digital.com), has announced its partnership with Independent Buyers’ Company (IBC) to launch a retail media network of 11,000+ independent convenience stores across 30+ states. This collaboration will add 11,000 convenience store locations to Dolphin’s rapidly growing retail media […]
Clean Label Project Brings Shelf-Level Transparency To Target’s Baby Aisles Clean Label Project, (cleanlabelproject.org), a nonprofit organization dedicated to transparency in consumer product labeling, announced that Target is spotlighting Clean Label Project certified products in the baby and infant formula sections of its stores. The initiative places Clean Label Project displays, bearing the message “toward […]
YuMe Toys Launches YuMe Smart Machine YuMe Toys, the global toy and collectibles company, is expanding its retail footprint with the rollout of the YuMe Smart Machine, a fully managed, plug-andplay retail-tainment solution engineered to drive incremental sales revenue, boost engagement in stores, and reduce inventory loss, with minimal operational impact for store owners and […]
RYZE, the fast-growing functional coffee brand known for its clean-label ingredients and signature adaptogenic mushroom blend, has debuted at Target,. RYZE is expanding into retail with a curated lineup developed specifically for Target guests. This launch comes at a pivotal moment for the category. The U.S. functional beverage market is already a $50 billion category […]
House of Coca-Cola has officially opened in Mexico City. Designed as a uniquely beverage-led retail experience, this space brings the global Coca-Cola brand to life through the creativity, warmth, and energy of Mexico. Every decision, from form and materiality to color, customer flow, and operational craft, was shaped to feel unmistak ably Coca-Cola while authentically […]
The Pepsi Challenge returns in 2026 with more nationwide stops – giving fans more chances to choose Pepsi Zero Sugar as the best-tasting zero-sugar cola. Building on last year’s success, Pepsi will expand The Pepsi Challenge in 2026 with additional tour stops, more opportunities for consumers to taste for themselves, and new flavor expe riences. […]
Looma, (www.theloom aproject.com), a leading in-store retail media platform, recently deployed across the wine and spirits departments of nearly 600 Kroger stores nationwide. Its network of in-store video screens helps retailers modernize and monetize their stores, while enabling brands to tell their story directly at the point of decision. The content that airs on Looma’s […]
The Mad Farmer Tour is Tractor Beverage Co.’s cross-country, soil-driven series of gatherings designed to reconnect people with the land and uplift the voices of farmers, stewards, and visionaries who are radically reimagining our relationship to food, farming, and community. In partnership with United Empowerment Foundation, Tractor Beverage is proud to support the incredible youth […]
Factor, America’s #1 ready-to-eat meal delivery service, recently opened the Factor Protein Power-Up Shop, a multi-city, high-protein pop-up series. The interactive in-person experience brought chef-crafted, dietitian-designed meals directly to commuters during the lunch hour, helping bridge the growing “Protein Gap” for the 74% of Americans who say they would be more likely to eat protein […]