Back To The Roots Bridges Gap Between ‘Garden & Grocery’ With Landmark Expansion Into Nationwide Produce Aisles
Back to the Roots, the nation’s leading organic gardening company, announced a major retail expansion designed to bridge the gap between the garden and the grocery store. In an industry-leading move, the brand is bringing its organic seeds and soils out of the traditional garden center and directly into the grocery departments of major retailers nationwide, including Target, Walmart Neighborhood Markets, Kroger, and Whole Foods Market.
The 2026 launch includes the expansion of Back to the Roots organic heirloom seeds into the Produce Sections of Target stores and Walmart Neighborhood Markets across the country. Additionally, the brand is expanding its premium organic soils-including its signature Compost and Potting Mix-into select Kroger and Whole Foods Market locations. By placing the tools to grow food directly next to the food itself, Back to the Roots is challenging the retail status quo and treating “Garden & Grocery” as two parts of the same continuum of real, transparent food. This placement is intended to inspire more than just home gardening; it is designed to foster a deeper appreciation for the agricultural process. The expansion comes as consumer interest in food transparency and edible gardening reaches an all-time high. By meeting consumers where they already shop for their weekly meals, Back to the Roots is making organic gardening more accessible to urban and suburban families who may not frequent traditional big-box garden centers. (Web Site) www.backtotheroots.com
CardVault by Tom Brady Opens Second Texas Location In Austin, Texas
CardVault by Tom Brady, the first national retailer dedicated to sports cards, trading cards and authenticated memorabilia, has opened a new location in Austin, Texas. The store will mark CardVault’s 15th retail location nationwide and further the company’s strategic expansion into premier lifestyle and entertainment destinations.
Located at 259 W 3rd Street in the heart of downtown Austin, the new CardVault store will offer a premium, immersive experience for collectors, fans, and enthusiasts of all levels and serving a passionate and growing fan base across Austin, including the University of Texas and Austin FC. The store will feature a curated selection of single cards, sealed boxes, packs, and collectibles from leading brands including Topps, Panini, Upper Deck, Pokémon, and Fanatics Authentic, with the opportunity to buy, sell, trade, and grade. As an authorized dealer for PSA, Beckett, and SGC, the Austin location will offer on-site grading submission services, helping collectors authenticate, preserve, and elevate their most valuable pieces. At the center of the experience is CardVault’s signature vault, showcasing autographed and authenticated memorabilia-from helmets and jerseys to bats and balls-creating a museum-quality display for fans and collectors alike. Designed to serve as both a retail destination and community hub, the space will host live events, exclusive product releases, trade nights, and interactive experiences for collectors of all levels. (Web Site) www.cardvaultbytombrady.com
CAVA Opens New Columbus, Ohio Restaurant
CAVA, the category-defining Mediterranean fast-casual restaurant brand, opened its doors in Columbus, OH. The 3,660-square-foot restaurant features a bright, welcoming dining room, patio seating, seamless digital order pickup, convenient car-friendly pickup options, and delivery designed to meet guests wherever they are in their day.
Columbus guests can now experience CAVA’s satisfying, flavor-forward Mediterranean menu, where every meal is as customizable as it is craveable. Guests can enjoy a chef-curated bowl or pita, or build your own from more than 17 billion combinations to match their mood. From the fan-favorite pita chips and dips to hearty proteins, vibrant toppings, and house-made beverages, there’s something for everyone.
“Columbus is a city with a welcoming spirit and an energy that brings people together,” said Jeff Gaul, Chief Development Officer of CAVA. “That spirit, where people show up for one another and bond over a shared meal, is exactly what CAVA is all about. We’re excited to introduce our fresh, bold Mediterranean flavors to Columbus and create a welcoming space where guests can gather, recharge, and make CAVA part of their everyday routine. As we continue to grow in the region, we look forward to becoming a meaningful part of the community.”
CAVA’s expansion into Columbus follows the recent opening in the nearby suburb of Hilliard and the brand’s entry into Ohio with its first restaurant in Cincinnati this past March. With a goal of reaching at least 1,000 restaurants by 2032, CAVA is rapidly growing its national footprint and deepening its presence across the Midwest. Now operating in 29 states and the District of Columbia, CAVA is on track to open its 500th restaurant later this year, with additional Columbus locations planned in the months ahead. (Web Site) www.cava.com
Donatos Pizza Targets Florida for Strategic Expansion
Donatos Pizza, the premium pizza franchise known for its abundantly topped pizzas spread Edge to Edge®, is accelerating its expansion across Florida, with a key opening in Panama City this summer, positioning the state as a key growth market.
Donatos currently operates six locations in Florida, including four traditional restaurants and two locations through its partnership with Red Robin. The brand is set to open an additional traditional restaurant in Panama City this summer, further building its presence and setting the stage for broader expansion. Florida represents a timely opportunity for Donatos, driven by sustained population growth, strong migration from Midwestern markets where the brand is well established, and increasing demand for new high quality fast casual dining.
“Florida offers a unique combination of growth, familiarity with our brand, and available territory, which does not exist in many markets today,” said Kevin King, CEO and President at Donatos Pizza. “We see a significant opportunity to build with the right partners as the state continues to evolve, bringing our Edge to Edge® pizzas and full menu experience to more communities across the state.” (Web Site) www.donatosfranchise.com
Just Salad Opens In North Babylon, N.Y.
Just Salad, the fast-casual restaurant chain committed to making everyday health and sustainability possible, introduces its new location in North Babylon, N.Y. At Just Salad, health and sustainability are built into every meal, serving approachable, flavor-packed meals. This means homemade dressings, prepped-daily produce, chef-designed recipes and fresh, flavorful ingredients. A leader in sustainable dining for two decades, Just Salad is best known for its reusable bowl program, which rewards guests with a free topping for every reuse, proving that small choices can add up to meaningful impact.
“Our opening in North Babylon plays a major role in Just Salad’s continued growth across Long Island, with this serving as our 10th location in the region,” said Jen Lally, Chief Marketing Officer at Just Salad. “Just Salad is known for its approachable, flavor-packed meals featuring freshly-prepped produce, house-made dressings and high-quality ingredients, and we look forward to being part of the community’s movement towards prioritizing health and sustainability.” (Web Site) www.justsalad.com
L’Oréal Canada And Shoppers Drug Mart Partner To Redefine Luxe With Launch Of First Multi-Brand Fragrance Refill Fountain
As part of its sustainability commitments, L’Oréal Canada is introducing the first multi-brand fragrance refill fountain available exclusively at Shoppers Drug Mart. This new service from L’Oréal Canada’s Luxe division is now available in 16 selected stores across the country, marking an important step towards more responsible and accessible luxury.
At the heart of this innovation is a clear goal: reducing environmental impact while preserving the iconic aesthetic of perfume bottles. Refilling a perfume directly at the fountain allows to reduce glass packaging weight by up to 83%; a simple yet meaningful gesture that encourages more mindful choices. In addition to making a meaningful difference for the planet, consumers can save up to 25% compared to the regular format when choosing to refill, making luxury more accessible.
“Building a sustainable future is a collective journey, and no company can act alone. Our amazing partnership with Shoppers Drug Mart is a testament to this shared responsibility. Together, we are not just introducing a new way to shop; we are establishing a new standard for responsible luxury. The refill is a meaningful new gesture that respects the special relationship consumers have with their perfume bottles as timeless objects of desire and memories. By placing the refill experience at the heart of the retail journey, we are proving that the future of luxury lies in a simple, recurring act of care for our planet,” said Xavier Dubruil, Vice-president of the Luxe division at L’Oréal Canada.
“Shoppers Drug Mart is evolving the in-store experience to meet changing customer expectations. The launch of the multi-brand fragrance fountains in collaboration with L’Oréal Luxe helps deliver more accessible and sustainable luxury, elevating discovery while making it easier to shop and replenish favourites more responsibly. The introduction of this concept reflects our commitment to delivering a more innovative and sustainable Beauty Boutique experience for Canadians,” said Leith Sinker, Vice-president Prestige at Shoppers Drug Mart.
The multi-brand fragrance refill fountain is available in the following cities: Montreal, Toronto, Calgary, Ottawa, Vaughan, Rocky View County, Burnaby, Winnipeg, Brampton, London, St. Albert, Grande Prairie and Fort McMurray. This exclusive service at Shoppers Drug Mart allows customers to refill the following signature fragrances: Lancôme Idôle, Giorgio Armani Acqua di Giò, Prada Paradoxe, as well as Yves Saint Laurent LIBRE and MYSLF. For every refill purchased, L’Oréal Canada will plant a tree in the Northwest Territories, in partnership with Tree Canada, as part of its Refill & Reforest program. (Web Site) www.loreal.ca
Massimo Group Begins Large-Scale Tractor Supply Retail Program
Massimo Group, a manufacturer and distributor of powersports vehicles, utility vehicles, and outdoor mobility products, has commenced revenue-generating fulfillment activities for its newly authorized in-store SKU program with Tractor Supply Company. The milestone follows the Company’s previously announced authorization for a significant national rollout of a core utility-focused product across Tractor Supply’s retail network.
With initial inventory of more than 1,000 units now in stock and orders scheduled for pickup, Massimo has advanced from retail authorization into active fulfillment and revenue execution. The Company believes this transition from authorization to fulfillment validates Massimo’s national retail growth strategy and its ability to convert large-scale retail opportunities into commercial execution. Massimo believes the commencement of fulfillment activities represents another step in its broader 2026 growth strategy, which includes expanding national retail distribution, strengthening inventory availability, supporting sell-through performance, and building opportunities for future replenishment orders, subject to retail performance and mutual agreement. The Company remains focused on disciplined execution across its retail channel, including fulfillment reliability, product availability, customer support, and continued collaboration with leading national retail partners. (Web Site) massimomotor.com
Retro Pizza Hut Locations Bring Back Red Roofs, Red Cups And Nostalgic Dining Experiences
As consumers increasingly seek comfort, familiarity and connection, nostalgia is making a comeback in the restaurant industry, and Yum!’s brands are getting in on the game – from the Decades menu at Taco Bell to the return of potato wedges at KFC. Pizza Hut is leaning into the trend in an even bigger way. Across 155 Pizza Hut restaurants in the U.S., guests are rediscovering iconic features from the brand’s earlier years, including red cups, checkered tablecloths, cozy vinyl booths, Tiffany-style lamps, classic arcade games and even the unmistakable red roof design. For many guests, the experience goes beyond pizza. It’s about reconnecting with memories of gathering around the red checkered tablecloth covered table with friends and family.
For many guests, revisiting a classic Pizza Hut dining room offers exactly that: a familiar experience that feels authentic, comforting and sparks memories of gathering around the table with friends and family. For Pizza Hut, these classic elements represent more than décor. They celebrate the brand’s heritage while reminding guests why Pizza Hut became part of so many family traditions in the first place. As the retro revival continues, these locations are helping introduce a new generation of fans to the timeless Pizza Hut dine-in experience. (Web Site) www.pizzahut.com
Sylvox Outdoor TVs Featured On In-Store Demo Displays In 229 Best Buy Stores
For the first time, Outdoor TV brand Sylvox is now available in 229 Best Buy stores across the United States, bringing weather-resistant televisions designed for outdoor living spaces into mainstream retail. Built around the idea of “Big Moments. Better Outside.”, Sylvox’s expansion reflects a broader shift as more consumers bring entertainment into patios, backyards, and decks-changing the way people watch, gather, and connect. Customers can explore Sylvox Outdoor TVs both in Best Buy stores nationwide and online, with in-store displays and demonstrations offering a more tangible way to experience the category before purchase.
Unlike standard home televisions, these outdoor televisions are built to withstand sun, rain, and snow-making it possible to enjoy a live sporting event on a bright afternoon without worrying about changing outdoor conditions. Through Best Buy stores, customers can now experience the Sylvox 55″ Patio Series Outdoor TV, along with the weatherproof Elf S2 Soundbar, in person before making a purchase. In-store displays allow shoppers to press buttons on the control panel, watch demo content, and experience audio performance firsthand. Store associates are also available to discuss real-world outdoor use. (Web Site) www.sylvoxtv.com
New Whole Foods Market Opens In Jacksonville, Florida
Whole Foods Market has opened a new 38,432-square-foot store, located at 1 Riverside Ave. in downtown Jacksonville, Fla. For the store’s design, vertical wooden slat walls pay an homage to the vertical lines of the Florida Times-Union newspaper building that once sat on the store’s site. The store’s color palette of soft green and blue hues represents the water and sky seen along the riverfront of the historic Brooklyn neighborhood of Jacksonville.
Features of the downtown Jacksonville store include: A Prepared Foods department featuring hot food and salad bars with a rotating menu of comfort foods and seasonal options, fresh pizza by the slice or by the whole pie, a Market Sandwich venue featuring a menu of gourmet sandwiches and sushi rolled fresh daily by Genji. An array of certified organic, conventional and Sourced for Good produce. All fresh produce and floral items meet its Pollinator Health Policy to reduce the use of chemical pesticides. Local options include potted herbs from Kitchen Gardens. Curated grocery section filled with exclusive brand favorites and products from local suppliers including ice pops from The Hyppo Gourmet. Honey from Bee Friends Farm and snacks from The Lentil House. Seafood counter providing expert fishmonger service, ready-to-cook and ready-to-eat meal solutions, and a variety of packaged smoked items. All offerings are either sustainable wild-caught or Responsibly Farmed. Local options include littleneck clams from Cedar Key Sea farms, smoked fish dips from Key West Smoked Fish Co.and a local fresh fish assortment, including Florida-caught finfish and lobster, that varies daily.
Full-service meat counter, with animal-welfare certified selections and expert butchers available to cut steaks and poultry to order. Features include made-in-house fresh sausage and marinated and seasoned meats for quick and easy meals. Animals must be raised with no antibiotics ever. Local options include beef from Adams Ranch Natural Beef. Specialty department dedicated to celebrating cheesemakers and artisan producers. The cheese counter is overseen by trained cheesemongers who can offer recommendations for any occasion and create custom boards. Local options include hand-pulled mozzarella from Mozzarita, fruit jams from Gables Delight and breadsticks from Jennifer’s Homemade. Extensive beverage selection including more than 500 wines and 200 craft beers. Bakery department offering bread baked fresh daily as well as everyday favorites, such as Whole Foods Market’s Berry Chantilly Cake and brown butter cookies. The department also carries a wide variety of special diet items. Wellness & Beauty department with a wide range of body care, beauty, lifestyle and supplement products. (Web Site) www.wholefoodsmarket.com
Five Iron Golf Returns With Its Annual Women’s Golf Month Program
Five Iron Golf, the global leader in indoor golf and entertainment, has announced the return of its annual Women’s Golf Month initiative, a month-long national campaign focused on making golf more welcoming, social, and accessible for women of all experience levels. Presented in partnership with Golf Digest, this year’s initiative will run throughout June at participating Five Iron Golf locations nationwide and feature free golf for women every Wednesday, $5 first-month memberships, women-focused social hours, complimentary swing tips from coaches, and community activations designed to encourage more women to experience the game in a relaxed and approachable environment.
The campaign builds on the momentum Five Iron Golf has seen over the last several years as women continue to become one of the fastest-growing segments within the company’s player and membership community. Since launching Women’s Golf Month, Five Iron Golf has welcomed thousands of women through its doors nationwide, with many continuing into lessons, leagues, memberships, and recurring social events long after the campaign concludes.
“Women’s Golf Month has evolved into something much bigger than a promotion for us,” said Nora Dunnan, Five Iron Golf Co-Founder and Chief Development Officer. “It’s become an important part of how we continue building community around the game and creating environments where more women feel comfortable showing up, trying golf, improving their game, and making it part of their social lives.”
As part of the expanded 2026 initiative, Five Iron Golf is partnering with women-led golf organizations and communities including Ladies Who Golf, Cherry Golf Club, She Golfs ATL, Girls on the Green Golf Network, and Fore the Ladies to support women’s programming, community events, and social golf experiences at select Five Iron Golf locations throughout the month. Known for blending tour-level golf technology with a modern sports bar and entertainment atmosphere, Five Iron Golf has continued expanding rapidly across the U.S. and internationally, with locations designed to appeal equally to serious golfers, beginners, and social players alike. The Women’s Golf Month initiative reflects Five Iron Golf’s broader mission to make golf more accessible while helping modernize how people experience the game through hospitality, technology, entertainment, and community.
Peter Piper Pizza Reimagines New Family Entertainment Experience In Mesquite, Texas
Peter Piper Pizza is returning to Mesquite, Texas with a next-generation restaurant concept unlike any other Peter Piper Pizza guests have experienced before, that combines family dining, entertainment and interactive play. The new location combines the classic Peter Piper Pizza experience with upgraded entertainment, streamlined digital ordering and a modernized restaurant design built for today’s families. The new location showcases Peter Piper Pizza’s updated restaurant model with refreshed dining spaces, expanded entertainment offerings and enhanced technology throughout the guest experience.
Peter Piper Pizza PlayPark has an active play area designed for children under 56 inches tall. The new locations has more than 40 arcade games, including DC Superheroes, Marvel’s Spider-Man, Halo, Quarterback Pro and Need for Speed as well as a 230-inch TV screen for sports viewing and entertainment.
“This new location reflects the biggest evolution of the brand in our 50-year history and serves as a model for where we are looking to take the brand going forward,” said Genaro Perez, chief marketing officer at Peter Piper Pizza. “From made-from-scratch pizzas baked in our double multi-level stone oven to immersive play experiences for families to connect and celebrate together, this new prototype was created to support future growth while preserving the neighborhood pizzeria experience guests have loved for more than five decades.”
The Mesquite menu features handcrafted pizzas made with dough prepared fresh daily and baked in Peter Piper Pizza’s signature double multi-level rotating stone oven, which evenly cooks each pizza to deliver consistent quality and flavor. Positioned at the center of the kitchen, the distinctive red oven is a key part of the brand’s made-from-scratch approach. The restaurant’s standard menu includes wings, salads, desserts and starters along with an extensive selection of beers available for dine-in, carryout and delivery. A weekday unlimited lunch buffet featuring freshly made pizzas, salads, pastas, appetizers and desserts will be offered Monday through Friday from 11 a.m. to 2 p.m. Just in time for summer, Mesquite families can also take advantage of Peter Piper Pizza’s fan-favorite Summer Pass, offering two months of unlimited visits, free daily gameplay and up to 50% off food, drinks and active play. Starting at $29.99, the Summer Pass gives families an affordable way to enjoy pizza, games and entertainment all summer long.
Ajinomoto® Expands Dumpling Portfolio With Sweet & Spicy Chili Saucy Gyoza And Jumbo Chicken Shumai
Ajinomoto Foods North America, part of the Ajinomoto Group and a leader in high-quality frozen food products, is expanding its dumpling portfolio with the launch of Sweet & Spicy Chili Saucy Pork & Chicken Gyoza and Jumbo Chicken Shumai. Both products are now available at Albertsons and Ahold, with additional retailers rolling out this summer. Ajinomoto® Sweet & Spicy Chili Saucy Pork & Chicken Gyoza features delicate pork and chicken dumplings filled with fragrant ginger, delivering a juicy, flavorful bite. Tapping into the rising “swicy” trend, these pork and chicken gyozas come with a rich garlic sweet and spicy chili sauce that can be drizzled on top to balance the savory umami with sweet heat. These gyozas can be steamed in six to seven minutes or ready in less than three minutes in the microwave, making them ideal for a quick snack, lunch, or easy dinner. Each 10 oz box includes 10 dumplings, one sauce packet, and 17 grams of protein. Ajinomoto® Japanese Jumbo Chicken Shumai, Japan’s #1 shumai, offers bold flavor in a satisfying bite. These shumai feature a layered texture in every bite with juicy diced and ground chicken, shiitake mushrooms for depth, and a satisfying crunch from bamboo shoots and water chestnuts. At two to three bites each – larger than the standard Japanese shumai – they are perfectly sized for an anytime snack, satisfying lunch, or easy dinner and have 20 grams of protein. Ready in about three minutes in the microwave, nine in the air fryer, or for a more traditional method, they steam in 17 minutes. Each box includes nine shumai and a savory soy and vinegar sauce packet.
Applegate Farms Expands Hot Dog Portfolio With New APPLEGATE NATURALS® Natural Uncured Pork & Beef Hot Dog
APPLEGATE®, the nation’s leading natural and organic meat brand, has launched its latest product innovation: APPLEGATE NATURALS® Natural Uncured Pork & Beef Hot Dog. This new offering expands Applegate’s delicious lineup of natural and organic hot dogs, including beef and turkey varieties, giving consumers even more choices for summer entertaining. The new hot dog introduces a blend of pork with 100% grass-fed and pasture-raised(2) beef, designed to deliver a classic flavor profile at a more accessible price point, expanding access to APPLEGATE® products for a broader set of consumers. The product is currently available nationwide at more than 3,000 Walmart locations. Consistent with Applegate’s portfolio, APPLEGATE NATURALS® Natural Uncured Pork & Beef Hot Dog carries the brand’s same high-quality ingredients and animal welfare standards, including no synthetic nitrates or nitrites added3, no artificial ingredients, and made with meat sourced from animals raised with no antibiotics ever4 – all under the Applegate Humanely Raised animal welfare system.
Barilla® Expands Al Bronzo® Line With Organic Certification
Barilla® announced that its Al Bronzo® pasta line is now certified organic and expanding with the introduction of Radiatori, a new sauce-gripping shape designed to capture more flavor in every bite. At the heart of Al Bronzo by Barilla is a simple idea: when pasta holds more sauce, every bite delivers fuller flavor. Imported from Italy and made using a traditional bronze-cut method, Al Bronzo creates a uniquely textured surface that allows sauce to cling to every bite for a richer, more balanced, and more complete experience. Now crafted with certified organic ingredients that adhere to specific agricultural standards, the Al Bronzo portfolio provides consumers with a high-quality foundation for everyday meals, combining ingredient integrity with craftsmanship that elevates both taste and texture. As more consumers explore new pasta shapes and experiment beyond traditional cuts, the new Radiatori offers a way to bring restaurant-style creativity into everyday cooking. With deep ridges and a five-winged, layered shape, Radiatori was created to capture sauce from every angle-delivering bold flavor and a more dynamic bite. Radiatori joins the Al Bronzo lineup of Bucatini, Spaghetti, Mezzi Rigatoni, Penne Rigate, Fusilloni and Orecchiette-each cut designed not just to serve as a base, but to actively enhance the sauce and the overall dish.
BonBon Swedish Candy Co. Introduces BonBon Swedish Potato Chips
BonBon Swedish Candy Co., the brand behind the global rise of Swedish candy culture, takes another step in introducing the next layer of Swedish snacking with the launch of its first-ever savory product: BonBon Swedish Potato Chips. Exceptionally thin and kettle-cooked until seriously crunchy, the magic behind BonBon’s chips lies in the potatoes grown on Gotland, Sweden. Each chip variety draws inspiration from distinctive Swedish ingredients: Dill & Chives – An ode to Sweden’s enduring love of dill, long associated with summer meals, fresh potatoes, and seasonal celebrations. Salt & Vinegar – Inspired by the bright acidity and coastal influences found throughout Nordic cuisine. Dill & Pickle – Reflecting Sweden’s long tradition of preserving vegetables and balancing herbaceous, sweet, and sour flavors. Truffle & Parmesan – Celebrating Gotland’s wild truffles, often known as “Nordic black gold”. Available in 40g bags, BonBon Swedish Potato Chips debut in four flavors: Dill & Chives, Salt & Vinegar, Dill & Pickle, and Truffle & Parmesan. BonBon Swedish Potato Chips are available at BonBon retail locations and select retailers worldwide.
Ferrara’s Brach’s® Crunchy Chewy Jelly Beans Available Nationwide Next Spring For Easter
Brach’s, the leader in seasonal candy, continues to reinvent holiday favorites with Brach’s Crunchy Chewy Jelly Beans – a new take on the classic Easter treat featuring a crunchy shell, soft gummy center, and bold fruity flavors, available nationwide next spring in the Easter seasonal set. The National Confectioners Association’s Sweets & Snacks Expo has named Ferrara’s Brach’s® Crunchy Chewy Jelly Beans as the Most Innovative New Product, in the Seasonal Category. Each year, the Sweets & Snacks Expo brings together a panel of top retail and category thought leaders to evaluate standout offerings across multiple categories, judging products on innovation, taste, packaging, and selling potential. This recognition reflects Ferrara’s continued focus on bold flavors, unexpected textures, and differentiated formats designed to resonate with today’s consumers and drive category growth.
“At Ferrara, our goal is to create products that stand out and continue pushing the confectionery category forward,” said Matt Escalante, Vice President of Seasonal Brands at Ferrara. “This year’s recognition of Brach’s Crunchy Chewy Jelly Beans reflects the magic that can happen when you combine a holiday classic with new texture and flavor experiences that delight consumers.”
CRAFTSMAN® Launches New V20* ADVANCED™ Batteries
CRAFTSMAN®, a Stanley Black & Decker brand, has launched CRAFTSMAN V20* ADVANCED™ Batteries, designed to deliver bigger power for bigger DIY projects. Compatible with existing CRAFTSMAN V20* tools, the new batteries deliver more power, longer runtime and lots of “whoa”. It’s like giving your existing tools a power boost. Engineered with tabless cell technology, the V20* ADVANCED™ Batteries are built to run cooler, turning your tools into a true project powerhouse. Available in two sizes, a V20* 6Ah battery which delivers up to 3X the power and up to 3X the runtime and a V20* 3Ah battery, which provides 96% more power and up to 50% more runtime. The batteries can be used with the full line of existing CRAFTSMAN V20* tools, spanning over 100 different products from power tools to outdoor equipment.
Cuisinart® Expands Its Air Fryer Lineup With New ClearView Collection: Designed For Crispy, Easy Cooking
Cuisinart®, a trusted leader in small kitchen appliances and air fryer innovation, has launched the ClearView Air Fryer collection, featuring a 4-quart glass air fryer and a 9-quart large-capacity air fryer designed for total visibility and effortless, more controlled cooking. As demand for hassle-free cooking continues to grow, the ClearView collection builds on the popularity of air fryers with a visibility-first design that reduces guesswork across everyday meals, from weeknight dinners to game-day snacks. The new Cuisinart ClearView Air Fryers are best for people interested in making healthier everyday meals, sides, and snacks with ease, and the appliances combine real-time visibility, PFAS-free materials, and intuitive digital operation to deliver consistently crave-worthy results with less oil. Features like shake reminders, auto-pause functionality, and optimized airflow help ensure even cooking every time.
Cymbiotika Launches Liposomal Supplements At Select Whole Foods Market Stores Nationwide
Cymbiotika, the science-backed wellness brand known for its advanced liposomal delivery system, is continuing the brand’s acceleration at retail with its launch at Whole Foods Market. Following recent launches at Ulta Beauty and Target, this expansion further cements Cymbiotika’s growing retail footprint and introduces its performance-driven formulations to a more mainstream wellness shopper. The launch introduces Cymbiotika’s category-defining, clinically-studied formulations to one of the most frequented destinations for ingredient-conscious shopping. Whole Foods Market provides a natural next step for Cymbiotika as it continues to evolve the supplement category, shifting the conversation from ingredient lists alone to how effectively nutrients are delivered, absorbed, and utilized by the body. At the core of Cymbiotika’s innovation is its proprietary liposomal delivery system, designed to support absorption by encapsulating ingredients in lipid layers that mirror the body’s natural cell membranes. This advanced technology delivers nutrients more efficiently at the cellular level, unlocking more consistent, measurable performance benefits. Cymbiotika’s debut at Whole Foods Market will feature a curated assortment of its most in-demand formulations, including 12 pack and individual packets of: Liposomal Vitamin C – Supports immune health, collagen production, and radiant skin through high-absorption antioxidant delivery. Liquid Colostrum – A nutrient-dense formula designed to support gut health, immunity, and overall vitality. Liposomal Advanced Creatine – A next-generation performance formula supporting muscle recovery, sustained energy, and cognitive function, with enhanced absorption and no-bloat delivery.
Death Wish Coffee Co. Unleashes Power Surge, A Naturally Higher Caffeinated Roast
Death Wish Coffee Co., the #1 selling Fair Trade and #1 Organic coffee brand in the United States, is turning up the dial on the coffee category with the official launch of Power Surge. Responding directly to an accelerating consumer demand for natural, high-performance energy, the brand’s latest innovation offers an uncompromised caffeine kick, built for the moments that hit without warning. Power Surge offers 20% more caffeine than the brand’s crowd favorite Dark Roast, achieving its potency entirely naturally through a higher use of premium Organic Robusta beans. This full-bodied brew features low acidity and a bold taste profile of berry and malt, delivering energy without the tradeoff to fuel peak performance. It is completely free of artificial additives or synthetic caffeine. Available in 10 oz. ground bags, 16 oz. ground bags, 16 oz. whole bean bags, and 10-count single-serve pods, Power Surge proudly delivers 100% natural caffeine while maintaining the USDA Organic and Fair Trade certifications consumers trust.
Dr. Brown’s Launches Electrolyte Solution
Dr. Brown’s, maker of the No. 1 pediatrician recommended baby bottle in the U.S., has launched a recovery-focused hydration beverage. Dr. Brown’s Electrolyte Solution is made without artificial sweeteners, flavors, or colors to help restore fluids and electrolytes for children 1 year and older but suitable for the whole family. Dr. Brown’s Electrolyte Solution is available now in 16.9-oz. single-serve bottles in watermelon or orange flavors, exclusively at Walmart.
“Dr. Brown’s Electrolyte Solution is an extension of our commitment to products that promote good health and optimal nutrition that parents and caregivers can trust,” said Christy Pogorelac, Dr. Brown’s vice president and chief product officer. “Now, we’re excited to give families a convenient hydration option with simple, balanced ingredients that taste good.”
F.A.S.T. Haircare Expands Retail Footprint
F.A.S.T. Haircare, the first clinically proven hair growth brand shown to accelerate hair growth up to 99% in a 12-week study, builds upon its national retail footprint in JCPenney, CVS, and Amazon, with an upcoming rollout to Sally Beauty in June 2026, followed by H-E-B in August 2026. The expansion will grow the brand’s U.S. retail footprint by more than 332% in 2026, bringing F.A.S.T. Haircare into more than 3,000 retail doors nationwide across salon, specialty beauty, mass retail, regional, and e-commerce channels, significantly increasing accessibility for consumers seeking clinically tested hair growth solutions. The brand’s upcoming launches in all 2,300 Sally Beauty U.S. doors and 85 H-E-B locations further accelerate its transition from niche growth to a nationally accessible haircare brand. F.A.S.T. Haircare is now available in over 3,000 doors nationwide across key retail partners, reaching both everyday consumers and professional, highly engaged beauty shoppers. The rollout across specialty beauty, mass retail, and e-commerce channels significantly expands accessibility for consumers seeking clinically proven hair growth solutions.
Ferrero Group Unveils New Wonka Family Of Products Alongside Exclusive Netflix Partnership
Ferrero Group will launch all-new Wonka creations, starting with ten seasonal and limited-edition products coming to market across chocolate, sugar confectionery, ice cream and cereals. Coming this autumn, the new range is set to energize the seasonal confectionery offer in the US and key European markets. Ferrero Group also revealed an exclusive global partnership with Netflix, with the two brands teaming up to bring Wonka to life on screen and on shelves. Ferrero has been approaching Wonka through a phased, consumer-led journey, and will soon offer a series of ten seasonal and limited-edition products across multiple categories, designed to spark excitement and invite consumers into the world of Wonka. With products set to hit stores from this autumn, Ferrero will offer fans the opportunity to enjoy extraordinary combinations of Wonka flavors, textures and shapes across multiple categories, starting with chocolate, sugar confectionery, ice cream and cereals. Products will be available in the US and key markets across Europe -UK, France, Italy and Germany- leveraging strong Wonka brand awareness, and Ferrero’s capabilities to drive market impact.
GoGo squeeZ® Brand Offers First-Ever GOGO® Protein Snacks
Bel US, a leader in portion-sized fruit, veggie and dairy snacks, has announced a major portfolio expansion, with the launch of its first-ever GOGO® Protein Snack line. With protein ranking as the No. 1 desired functional benefit for Gen Z, GOGO’s innovations make it easy for Gen Z (and anyone with an active lifestyle) to hit their protein goals, whether that’s pre-game, post-practice or for a satisfying midday snack. GOGO® Dairy Protein: Thick, creamy, and packed with 10g of protein from real milk and fruit. It is made with real fruit and available in Mixed Berry and Strawberry flavors-designed for active lifestyles. GOGO® Fruit Smoothie Protein: 8g of plant protein, made with real fruit, and no added sugar, in Tropical Smoothie and Apple Cinnamon -dairy free, designed for active lifestyles.
Greenworks Pro 24V POWERALL™ Power Tool Line Launches Exclusively At Walmart
Greenworks, the leader in battery-powered innovation known for lawn equipment and professional outdoor power equipment, announced a landmark expansion exclusively at Walmart with the launch of the new Greenworks Pro 24V POWERALL™ professional power tool lineup and an expanded assortment of Greenworks 24V POWERALL™ consumer tools for homeowners and everyday users. This expansion includes both pro-grade and consumer tools, redefining expectations for cordless power tools at the world’s largest and most accessible retailer. The new Greenworks Pro 24V POWERALL™ lineup is designed for both professionals and demanding users seeking high-performance cordless power tools backed by advanced battery innovation.
“This is not just a product launch. It is a shift in how power tools are designed and used,” said Yin Chen, CEO of Greenworks. “We have built a platform that delivers true pro-grade performance with smarter battery technology, faster charging and the flexibility to power everything from heavy-duty tools to everyday devices. We wanted one platform that could power your work, home and life, from the jobsite to the lawn to the garage.”
“Customers are looking for tools and power equipment that deliver professional-level performance, reliability and value,” said Corey Bender, senior vice president of Merchandising at Walmart. “With the introduction of Greenworks Pro at Walmart, we’re expanding our assortment with innovative solutions that help customers confidently tackle everything from everyday fixes to larger home improvement projects, all at a value they can trust Walmart to provide.”
SNAX-Sational Brands And Guy Fieri Turn Up The Heat With Launch Of Guy Fieri’s Flavortown Microwave Popcorn
SNAX-Sational Brands has announced a new partnership with celebrity chef, restaurateur and television personality Guy Fieri to launch Guy Fieri’s Flavortown Microwave Popcorn, an all-new line of bold, flavor-packed microwave popcorn designed to bring big personality and unforgettable taste to consumers nationwide. The new microwave popcorn line delivers chef-inspired flavor innovation to the category, reimagining the traditional microwave popcorn experience. As the first celebrity-endorsed microwave popcorn brand, Guy Fieri’s Flavortown Microwave Popcorn combines craveable flavors, premium ingredients and Fieri’s signature larger-than-life style to create a standout snacking experience. The new lineup includes five bold flavors: Big Bite Butter: Big butter flavor that’s bold and unapologetic, Cinnamon Butter Bomb: Sweet with a rich buttery finish, Mexican Street Corn: Tangy lime flavor with just enough heat, Straight Up Popcorn: No frills. Full flavor and Prime Time Kettle: Sweet meets salty – with attitude. All varieties are made with whole grain popcorn, contain no colors from artificial sources, are certified kosher OU and gluten free.
Hiya Sets New Standard For Kids’ Nutrition With Launch Of Kids Daily Growth + Protein
Hiya, the fastest growing children’s health brand, has launched Kids Daily Growth + Protein, its first-ever kids protein powder. Available in a kid-approved Sweet Cream flavor, the clean, protein-based powder supports healthy growth and development for children who need additional protein and calories, including picky eaters and kids struggling to gain healthy weight. Kids Daily Growth + Protein fuels the everyday demands of childhood, from the classroom to the playground, by delivering kid-appropriate nutrient levels that support height, bone strength, and healthy development during the fastest-growing years of life. The result is the first product of its kind to earn the Clean Label Project Purity Award, the highest tier of independent purity certification available to consumer brands, awarded only to products that pass rigorous off-the-shelf laboratory testing for heavy metals, pesticide residues, plasticizers, and other harmful contaminants, proving that meaningful nutrition for kids can be delivered without artificial additives, sugar, or empty calories.
NFL Players And JAMS Join Forces To Create First Player-Made PB&J
JAMS PB&J has formed a partnership with NFL Players, the licensing and marketing arm of the NFL Players Association, to create the first PB&J developed hand-in-hand with active NFL players. The collaborative line arrives in retailers nationwide this summer, joining JAMS’ existing lineup at Walmart and Target. The partnership is centered around active player input. JAMS is committed to meet with players from every team and is inviting any active NFL player to contribute their feedback on flavors, ingredients, and packaging. The goal is to create a final lineup that doesn’t just carry players’ names; it reflects how they actually eat, fuel, and prepare.
“PB&J products have become a staple in locker rooms and a trusted on the go fuel source for many NFL players,” said Ben Ruiz, NFL Players Inc. VP of Consumer Products. “With JAMS, we saw an opportunity to help bring a product to market that’s built for performance at the highest level, while also creating something athletes, families, and fans of all ages can enjoy.”
“We started Jams before we knew 80,000 PB&Js were being eaten across the league every year. When that number came out, it validated everything. Now we get to build the product that players have always wanted, directly with them,” said Jams co-founder Josh Franko.
JELL-O Introduces JELL-O Simply, Made With No FD&C Colors Or Artificial Sweeteners
For more than 125 years, JELL-O has brought colorful, jiggly fun to dessert tables across America. Now, one of the country’s most iconic food brands is entering a new era with the launch of JELL-O Simply, a new line featuring the delicious and colorful desserts families have loved for generations, now made with no FD&C colors or artificial sweeteners. Made with real fruit juice and 25% less sugar in the ready-to-eat gelatin line, JELL-O Simply delivers the signature taste, texture and vibrant colors families know and love – with ingredients parents increasingly want. As a permanent addition to the brand’s portfolio, JELL-O Simply is designed to help bring a new generation of families into the gelatin and pudding desserts category – particularly younger parents increasingly seeking treats made with real ingredients and less sugar. The new lineup includes: JELL-O Simply Ready-to-Eat: Made with real fruit juice and now available nationwide for $3.99 per four-pack in Orange, along with two new-to-category flavors: Raspberry Lemonade and Blueberry. JELL-O Simply Gelatin and Instant Pudding Mixes: Available nationwide in August 2026 in four flavors including Vanilla (made with real vanilla), Chocolate (made with real cocoa), Banana (made with real banana) and Strawberry (made with real strawberry juice). The launch marks a major milestone in JELL-O’s broader renovation journey under Kraft Heinz’s commitment to remove FD&C colors across its U.S. portfolio by the end of 2027.
Juni Expands Across Kroger Family Banners
Juni, the fast-growing adaptogen sparkling tea brand co-founded by Jay Shetty, Radhi Devlukia, and Kim Perell, has expanded distribution across Kroger family banners, marking another milestone in the brand’s rapid national growth trajectory. Since launching in 2023, Juni has delivered 10 consecutive quarters of 100%+ year-over-year growth and expanded to more than 8,000 retail doors nationwide. The latest Kroger expansion brings Juni into more than 750 Kroger banner stores, including Ralphs, Fred Meyer, King Soopers, Smith’s, and Fry’s, among others. The rollout builds on Juni’s recent expansion into 500+ Whole Foods Market stores and accelerates its rapid retail momentum. The brand has quickly evolved from a cult favorite into one of the fastest-growing brands in the functional beverage space, resonating with wellness-forward consumers seeking a more intentional daily pick-me-up. With zero sugar and just 5 calories, Juni’s USDA Organic Certified sparkling teas are designed to support balance, clarity, and mood, powered by Juni’s proprietary Super-5™ Blend of adaptogens and superfoods, including Ashwagandha, Lion’s mane, Reishi mushroom, and Acerola cherry.
Kettle & Fire Expands Beyond Traditional Bone Broth As Category Leader
Kettle & Fire, the category leader in bone broth, is expanding beyond traditional bone broth into adjacent categories and formats, building on its foundation as a strong category leader. This evolution is already underway, with the launch of Kettle & Fire Beef Tallow last year and continued innovation within bone broth. The brand will introduce three new bone broths in 2026, including Kettle & Fire x Force of Nature Bison Bone Broth-the first made with 100% regeneratively-raised bison-which launched in early May. Supporting this evolution is KettleWorks, the brand’s state-of-the-art manufacturing facility in Lancaster, Pa., now celebrating its first anniversary, and enabling greater scale and speed in innovation. Together, these investments position Kettle & Fire to accelerate expansion while maintaining its uncompromising standards in ingredient quality and sourcing.
Kraft Natural Cheese Expands Portfolio With New Lactose-Free Product Line
Kraft® Natural Cheese has launched its new Lactose-Free product line, expanding its portfolio to meet growing demand for dairy options that support a range of dietary needs without compromising on taste. Available in three varieties – Mild Cheddar Shredded Cheese, Mozzarella Shredded Cheese and Mozzarella String Cheese – each new product is made with real dairy and delivers the flavor consumers know and love, but now with 0g of lactose.
“As consumer needs continue to evolve, we are focused on delivering products that make it easier for more people to enjoy the foods they love,” said Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy. “Our Lactose-Free shreds and string cheese bring the same trusted taste and quality that Kraft Natural Cheese is known for, but now in a way that fits seamlessly into more lifestyles and everyday routines.”
Kumho Tire U.S.A. Introduces Road Venture HT, Advanced All-Season Highway-Terrain Everyday DrivingTire
Kumho Tire U.S.A., one of the world’s leading tire manufacturers, announced the all-new Road Venture HT, an advanced all-season Highway-Terrain tire engineered for optimal performance across any road condition. Developed with innovative technology, the Road Venture HT is purpose-built for light truck and SUV owners seeking a dependable everyday driving tire. It offers enhanced wet and snow traction, extended tread-life mileage, and a smooth, quiet ride for ultimate driving confidence. In addition, the Road Venture HT is EV-compatible.
“With significant enhancements in structure, design, and materials, the Road Venture HT delivers exceptional performance, durability, and comfort so light truck and SUV vehicle owners can drive with confidence year-round,” said Shawn Denlein, Kumho Tire U.S.A. president of sales and marketing. “The HT is another example of KUMHO’s commitment to performance without compromise, delivering premium-level products at a price point that offers outstanding value.”
LG Electronics Launches Set TV Lineup
LG is rolling out its line of Art TVs including the LG Wallpaper TV, OLED evo G6 and Gallery TV, designed to fit naturally into different living spaces. The lineup combines design with advanced display technologies, including Hyper Radiant Color Technology, Perfect Black and Perfect Color, and Reflection Free Premium, to deliver natural color, depth and clarity across different lighting conditions. LG Gallery+ allows customers to turn their TV into a personalized art display, offering access to over 5,000 curated artworks from renowned cultural institutions, along with the ability to showcase personal images or generate visuals using AI. To celebrate the rollout of the 2026 Art TV lineup, LG OLED evo W6 Wallpaper TV, LG OLED evo G6 and LG Gallery TV include a complimentary three?month LG Gallery+ subscription, giving customers in select markets access to over 5,000 curated artworks at no additional cost. The service offers curated artworks from renowned cultural institutions, along with photography and a broader range of visual content. Customers can also display personal photos or generate AI-created visuals, allowing them to tailor what appears on the screen.
Coty Launches Marc Jacobs Beauty
Coty has launched Marc Jacobs Beauty, the color cosmetics collection long anticipated by the brand’s loyal following. The collection is built around “Joyride Sensoriality”, Marc Jacobs Beauty’s concept of an immersive, pleasurable experience that engages the senses, because makeup should feel as good as it looks. Marc Jacobs Beauty launches with a curated edit of color cosmetics spanning eyes, complexion, and lips, from the Drawn This Way Longwear Eyeliner and Born Star Eyeshadow to the Heart On Lipstick, Joystick Blush Stick, Flashes Mascara, Legally Bronze Bronzer, and Money Shot Highlighter Gel. Each formula delivers high-impact, long-wearing performance and is designed to be layered, blended, and worn from morning into night. The packaging, designed by Marc Jacobs himself, features the brand’s iconic charm motifs – a daisy for complexion, a star for eyes, a heart for lips – now realized in oversized soft touch matte and metallic silhouettes that elevate everyday makeup into collectible objects.
Jean Holtzmann, Coty Chief Brands Officer Prestige, said, “Marc Jacobs Beauty has been years in the making, and we could not be more proud to bring it to life. This launch is a joyful, maximalist celebration of color and creativity. It is exactly the kind of bold innovation that defines Coty Prestige, and we believe it will be one of the defining launches of 2026.”
Strong U.S. Retail Demand Fuels mixsoon’s Expansion Across Costco’s Global Markets
Following a successful launch on Costco’s U.S. online platform in 2024 – where products quickly sold out – Korean skincare brand mixsoon is now making the move from online to brick-and-mortar retail, rolling out to approximately 500 U.S. Costco warehouse locations nationwide. In store shoppers will now have access to an assortment of the brand’s best-selling products including Bean Essence and Centella Asiatica Toner in value-sized sets. At the center of the expansion is mixsoon’s hero product, Bean Essence, formulated with 100% Korean soybeans and a proprietary 72-hour low-temperature extraction process. Inspired by Korea’s long tradition of fermentation – from kimchi to skincare – the formula is designed to maximize ingredient efficacy. Fermentation breaks down molecules into smaller particles for better skin absorption, while low-temperature extraction helps preserve active ingredients and hydration benefits. Rooted in mixsoon’s minimalist skincare philosophy, the brand is known for its single-ingredient essence line, including Centella Asiatica Essence, formulated to help calm skin and support the smooth, bouncy “glass skin” look popularized in K-beauty.
Native Redefines Care For Sensitive Skin With New Expert-Developed ‘Sensitive Series’ Collection
Native, the personal care brand celebrated for its clean, simple, and effective formulas, has launched the Sensitive Series. This new head-to-toe collection is specifically designed for those with sensitive skin who refuse to compromise on a sensorial, scented experience. Developed in collaboration with a cross-functional team of allergists, biologists, and dermatologists, the Sensitive Series pairs high-performance ingredients with hypoallergenic fragrances designed to be suitable for sensitive skin, while delivering a thoughtfully crafted sensorial scent experience. The Native Sensitive Series reimagines care for sensitive skin, blending expert-developed, hypoallergenic fragrances with formulas that help support the skin and hair moisture barrier, proving that sensitive skin doesn’t have to be scentless. Each product includes naturally-derived ceramides in a formula to help restore the moisture barrier while delivering the clean, effective performance Native is known for. The Sensitive Series Unscented Body Lotion and Body Cream have been awarded the National Eczema Association Seal of Acceptance™, recognizing these formulas as suitable for those with eczema and sensitive skin.
Nature’s Path Debuts First Certified Organic Granola Inspired By Dubai Chocolate Trend
Nature’s Path Organic Foods, North America’s largest independent organic breakfast and snack brand, is transforming a viral global dessert trend into an everyday organic indulgence with the launch of Love Crunch Dubai Style Chocolate Granola. This is the first certified organic granola inspired by the trending Dubai chocolate flavor, featuring organic whole grains, Fair Trade dark chocolate, and real whole pistachios. Joining the launch is Love Crunch Dark Chocolate & Blueberry Cream Granola, a fruit-forward blend made with organic blueberries, Fair Trade dark chocolate, and 15g of whole grains per serving. These launches build on the momentum of Love Crunch Gluten Free Strawberry Cheesecake Granola, one of the brand’s most successful product introductions to date. The flavor has exceeded expectations-earning near-perfect consumer ratings and driving an 85% increase in demand over original forecasts, with strong early sell-through across retailers. All Love Crunch products, including Dubai Style Chocolate, Dark Chocolate & Blueberry Cream, and Gluten Free Strawberry Cheesecake, are: USDA Certified Organic, Non-GMO Project Verified and Made with organic whole grains and Fair Trade chocolate.
NatureSweet® Introduces Golden Cherubs® Tomatoes
NatureSweet® is expanding its beloved Cherubs® portfolio with the launch of Golden Cherubs®, a vibrant new golden grape tomato that delivers an irresistible combination of intense sweetness and bright, tangy flavor. Building on the success of its top-selling snacking tomatoes, NatureSweet® Golden Cherubs® offer everything consumers love about Cherubs®, now in a striking golden hue. Branded as “Out of This World Sweet Tomatoes,” this new variety sets a fresh standard for flavor, quality, and versatility.
“We are excited to add another tomato to our Cherubs franchise,” said Tobianne Paul, Chief Marketing Officer at NatureSweet. Golden Cherubs are just as bingeable, combining bright tanginess with the sweetness our Cherubs are famous for.”
oHy Brings Magnesium-Powered Hydrogen Water To Texas Through H-E-B
oHy, a hydrogen sparkling water brand, has announced its official Texas debut, launching several of its core flavors in select H?E?B locations. Expanding its retail footprint through one of the nation’s most beloved regional grocers, oHy is bringing Texas shoppers a new, better-for-you sparkling water option designed to support recovery, natural energy and overall wellbeing. The launch includes placement in the sparkling water aisle at approximately 146 of H?E?B locations-representing the retailer’s top-performing doors and signaling strong early confidence in oHy’s appeal among Texas consumers. oHy delivers a refreshing take on sparkling water, combining ultra?purified water with USDA Organic flavors and magnesium, which naturally generates hydrogen as part of the process. The magnesium works to create tiny hydrogen bubbles that are smoother on the palate and gentler on the body than conventional carbonation – an approach that also delivers antioxidant benefits. Each can features zero calories, zero sugar, and zero sweeteners. Available oHy flavors at H?E?B include: Strawberry Lemon, Cherry Lime, Lemon Lime and Raspberry.
Quest Products Launches OraHealth Antacid Melts
Quest Products has officially launched OraHealth Antacid Melts, a new over-the-counter antacid designed to deliver long-lasting relief from nighttime heartburn in a format made for comfort and convenience. Available in Berry Smoothie flavor, OraHealth Antacid Melts are the first antacid to use Quest’s proprietary Stick-On Melt technology, offering a new option for consumers seeking heartburn relief without swallowing a pill or chewing a tablet. OraHealth Antacid Melts are formulated to work through a unique 2-in-1 mechanism. First, the melt adheres to the gum and stimulates saliva production, helping activate the body’s natural first line of defense against heartburn and acid reflux. Then, it slowly releases 250 mg of calcium carbonate over time to help neutralize stomach acid and provide relief that lasts for hours. Unlike traditional antacids that may be inconvenient to take at night, OraHealth Antacid Melts are designed to stay in place and work gradually, making them especially useful when heartburn strikes at bedtime or during sleep.
22nd Century Group Expands High-Margin Pinnacle Platform With Launch Of Pinnacle Pure At Major U.S. Retailers
22nd Century Group, a tobacco products company focused on reducing the harms of smoking through nicotine reduction, has launched Pinnacle Pure, a new tobacco and water style combustible cigarette, further expanding the Company’s growing family of?Pinnacle?branded products,?expected to be?sold through?multiple?top national retailers?in the United States?and over 2,000 locations.? Pinnacle Pure joins a rapidly growing portfolio of 22nd Century’s Pinnacle products including six styles of conventional cigarettes, two styles of VLN® cigarettes, two styles of moist snuff, and multiple flavor offerings of cigarillos. 22nd Century is continuing to broaden category reach, deepen retail penetration, and strengthen its position as a scaled supplier across combustible and modern tobacco segments.
Larry Firestone, Chief Executive Officer of 22nd Century Group, said,?”The launch of Pinnacle Pure is another strong step forward in the rapid buildout of the Pinnacle platform and a clear reflection of our ability to create, manufacture, and scale relevant tobacco products across major retail channels.?We?continue to?build?the Pinnacle brand into?a broader franchise with greater shelf presence, stronger retail relevance, and more meaningful long-term revenue potential.”?
PopCorners Protein Introduced In Three Delicious Flavors
PopCorners continues to unlock snacking possibilities by adding a tasty new option with a good source of protein to its snack lineup. With nine grams of protein per one ounce serving, PopCorners Protein delivers incredible PopCorners flavor and an airy, yet crunchy texture while also helping consumers meet their daily protein goals.
With salty and sweet options available, PopCorners Protein offers snackers three delicious options to enjoy. Made with no artificial flavors or colors, and 140 calories per one ounce serving, PopCorners Protein is available in three delicious flavors: Hickory BBQ Flavor: A smoky BBQ flavor that brings a tangy twist and satisfying crunch. Zesty Cheddar Flavor: A kick of zesty cheddar flavor with delicious crunch. Cinnamon Delight Flavor: A deliciously sweet cinnamon crunch flavor.
“At PepsiCo, we’re evolving our portfolio to meet shifting consumer preferences toward foods with functional ingredients,” said Tina Mahal, Senior Vice President of Marketing, PepsiCo Foods. “As more snackers look for protein options that fit seamlessly into their daily routines, PopCorners Protein is a convenient snack offering a good source of protein, with nine grams of protein per one ounce serving, that can be enjoyed with the great taste of PopCorners.”
Pull-Ups Debuts Learning Layer Technology
Pull-Ups®, a trusted brand and leader in potty training for nearly four decades, has introduced Learning Layer™ technology, a new innovation designed to support one of parenting’s most unpredictable milestones. This innovation reimagines what a training pant can be by briefly feeling wet, before drying, helping toddlers notice the sensation of wetness while still remaining dermatologist-tested and safe for sensitive skin. When accidents happen, fluid is momentarily held in the Learning Layer, giving kids time to recognize that wet feeling before it’s absorbed into the core – to help them learn wet from dry.
K-Beauty Brand: Purito Seoul Enters Target
K-beauty skincare brand Purito Seoul is rapidly expanding its presence in the global market. Purito Seoul’s growth has been driven by strong consumer trust. Moving away from traditional advertising-led strategies, the brand has focused on organic awareness built through social media and community reviews. By prioritizing authentic communication and recognizing the growing influence of user experience in purchasing decisions, the company has strengthened its brand equity globally. Through its slogan, “From Soil to Seoul,” Purito Seoul communicates a brand philosophy that transforms naturally derived ingredients into refined skincare solutions through advanced technology. Even amid fast-evolving global skincare trends, Purito Seoul remains focused on fundamentals, aiming to strengthen product competitiveness while continuing revenue growth through expansion into new international markets. Meanwhile, the brand is set to enter Target as part of its strategy to broaden accessibility through leading global distribution channels and further enhance its competitiveness as a K-beauty brand.
Quest Nutrition Unveils New Dill Pickle Original Style Protein Chips
Quest Nutrition is expanding its lineup of high-protein chips and milkshakes with two mouthwatering new varieties to make fueling even more flavorful. New Dill Pickle Original Style Protein Chips are the first new Original Style chip flavor in more than 10 years. Since pioneering the mainstream protein chip category more than a decade ago, Quest remains at the forefront, continuously defining and elevating the standard for both taste, quality and nutrition. Known for its bold, innovative flavors, elite macros and unmistakable crunch, Quest remains a trusted favorite among professional and everyday athletes. With 19g of protein and 4g net carbs per serving, Quest Dill Pickle Original Style Protein Chips are baked to perfection, offering a crispy, tangy bite with a hit of vinegar and a burst of dill flavor. Whether enjoyed as an on-the-go snack or part of a delicious lunch, they bring the beloved and highly requested taste of dill pickles with high-protein.
“At Quest, we know great taste isn’t one-size-fits-all, so we’re focused on building a range of high-protein snacks that deliver for every craving,” said Emily Johnston, SVP, Quest Marketing. “We helped create the modern protein chip category and we’re continuing to push it forward with new flavors like Dill Pickle that bring variety without compromising the high-quality nutrition our fans expect.”
Rao’s Homemade® Adds Two New Elevated Varieties To Its Creamy Sauce Lineup
Rao’s Homemade, an iconic name in authentic Italian cuisine, is introducing two new sauces, Creamy Roasted Garlic and Creamy Peppered Parmesan. Made with mascarpone, a mild and creamy Italian cheese that adds a smooth consistency and luscious flavor, these sauces bring a delicious, decadent twist to pasta night and beyond. Rao’s Homemade Creamy Roasted Garlic Sauce blends slow-simmered Italian tomatoes, mascarpone cheese, and roasted garlic to create a savory, rich sauce with depth in every bite. Rao’s Homemade Creamy Peppered Parmesan Sauce is a velvety combination of slow-simmered Italian tomatoes, mascarpone cheese, and real Parmigiano Reggiano, finished with cracked black pepper for a bold kick.
Ninja Launches SLUSHi™ Twist, The Dual-Flavor Frozen Drink Maker Built For Summer Entertaining
SharkNinja, the global product design and technology company, has launched the Ninja SLUSHi® Twist, a dual-vessel frozen drink machine built for the problem every host faces: not everyone wants the same thing. Dual SlushAssist™ Technology powers each side independently, sensing ingredients and setting ideal conditions with a single button press. The Twist makes 10+ drinks per batch per side across frappes, frozen margaritas, frosé, milkshakes and more. The Ninja SLUSHi® XL, which also launched this season, delivers 2x the capacity and 2x the speed of the original SLUSHi for larger batches of one flavor.
“SLUSHi became a viral sensation after launching in 2024, with consumers constantly sharing their creations online,” said Kait Hebert, Global Chief Marketing Officer at Ninja. “With SLUSHi Twist, we wanted to introduce something different for fans, a new way to mix flavors, customize drinks and keep the conversation going all summer long.”
T.N. Dickinson’s® Witch Hazel Launches Two New First Aid Essentials
T.N. Dickinson’s Witch Hazel, America’s #1 First Aid Cleansing Brand, has launched two new first aid essentials, Wound Cleansing Spray and Pain & Itch Relief Foam, expanding its legacy of gentle, effective solutions designed to simplify relieving everyday skin irritations. Made with 100% natural, clinical-grade witch hazel, these new innovations deliver an all-in-one approach to cleansing, soothing and relieving pain from life’s most common “oops” moments, from minor cuts and burns to bug bites and itchy rashes. T.N. Dickinson’s Wound Cleansing Spray is the go-to first aid essential for life’s unexpected cuts, scrapes, burns and skin irritations. This all-in-one formula comes in an easy, mess-free spray for quick application to help relieve pain while removing impurities and helping prevent infection. T.N. Dickinson’s Pain & Itch Relief Foam is a first aid all-in-one foam designed for head-to-toe use. It gently cleanses, soothes and relieves minor burns, sunburns, insect bites and stings, poison ivy, itchy rashes and everyday skin irritations.
Warby Parker Unveils First Intelligent Eyewear Design
Warby Parker, a lifestyle brand focused on vision for all, has unveiled its first Intelligent Eyewear frame designed for all-day, everyday wear. The debut style combines Warby Parker’s distinctive approach to design with Google’s leadership in AI and Samsung’s mobile leadership to create beautifully crafted eyewear that seamlessly enhances everyday life. To craft its inaugural Intelligent Eyewear assortment, the brand drew from its expansive archive of styles created by their New York City design team along with years of proprietary fit and comfort data. The debut style-a classic, rounded silhouette-draws inspiration from Warby Parker’s most recognizable and beloved silhouettes, designed to complement a range of face shapes and personal styles. The new frame is constructed from ultra-lightweight, flexible nylon in a custom dark green hue. The interior temple was crafted with a semi-translucent finish that subtly reveals and celebrates the integrated technology, while preserving a streamlined appearance. Built in partnership with Google and Samsung, the frames feature Gemini and work with Android XR to provide contextual, real-time assistance. Wearers will be able to access information, manage daily tasks, navigate their surroundings, communicate seamlessly, and interact with the apps they already use every day, without interrupting the moments in front of them. Alongside its partners, Warby Parker plans to launch its first line of Intelligent Eyewear this fall. The initial assortment will feature multiple optical and sun styles and will support a broad range of prescriptions and lens options.
Mud Pie Appoints Jennifer Glover CMO
Mud Pie, leading gift and home décor brand, has appointed Jennifer Glover as Chief Marketing Officer, strengthening the company’s executive leadership team as it continues to accelerate growth across digital commerce, wholesale, marketplaces and brand marketing. At Mud Pie, Glover will oversee brand marketing, digital commerce, customer acquisition and retention, CRM, social commerce, marketplaces, public relations and integrated marketing strategy. She will focus on strengthening the customer journey, expanding digital capabilities, and driving long-term brand growth while continuing to support Mud Pie’s strong wholesale and direct to consumer eCommerce foundation.
Smashburger® Names Kate Savelli CMO
Smashburger®, the fast-casual restaurant company that popularized smashed burgers, has appointed Kate Savelli as Chief Marketing Officer. With over 20 years of experience in the restaurant industry, Savelli will lead brand, consumer, menu and partnership strategies designed to accelerate Smashburger’s nationwide momentum. Savelli joins Smashburger following four years at Bagel Brands as Director of Brand & Performance Marketing, achieving double-digit unit count growth for Einstein Bros. Bagels in addition to leading digital guest experience evolution, media strategy and a multi-brand loyalty program. She also held marketing leadership roles at Cheddar’s Scratch Kitchen and Darden Restaurants, leading fan activation for the brand’s sports partnerships as well as menu innovation.
5-hour ENERGY® Launches New Limited Edition Frozen Treat Flavors For Summer 2026
5-hour ENERGY® has debuted three, new limited time summer?inspired flavors that deliver a refreshing frozen?treat twist with the iconic energy boost fans love. The new lineup – Firework Freeze, OrangeSicle and Raspberry Cooler – channels classic summertime memories from juicy, mouth-watering ice cream truck favorites to tangy freezer?pop staples that melt in your mouth. Each flavor delivers a bold, vibrant taste with the fast-acting, sugar?free energy 5-hour ENERGY® is known for.
“Our flavor revolution continues!” said Leah Key, President of Living Essentials, LLC, the maker of 5-hour ENERGY® products. “These nostalgic flavors taste exactly like summer’s favorite frozen treats – but with an energizing twist. In fact, they taste so good that we’re already seeing customers mix them into frozen slushy drinks in stores and making DIY frozen treats at home!” (Web Site) 5hourENERGY.com
Athletic Brewing Launches Largest-Ever Summer Campaign Alongside Patriotic Packaging And New Seasonal Brew
Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, kicked off summer in a big way with its largest-ever seasonal media investment, the debut of a new national commercial, and the release of limited-edition patriotic packaging. To celebrate America’s 250th anniversary this Fourth of July, Athletic Brewing Company has launched special-edition Run Wild IPA 12-oz cans and 12-packs wrapped in red, white, and blue visuals for a limited time.
“Exceed Every Expectation” spotlights Athletic Brewing’s award-winning Run Wild IPA and stars Athletic Brewing Co-Founder and COO John Walker, alongside an Athletic brewer and sensory specialist, food and beverage tastemakers, and celebrated culinary artists. Together, they share what makes Run Wild the quintessential IPA.
“From the very beginning, Run Wild has represented what’s possible when you refuse to compromise on quality, flavor, and brewing standards,” said Rosalie Kennedy, Sr. Director of Marketing for Athletic Brewing. “With Exceed Every Expectation, we’re celebrating the brew that redefined the perception of non-alcoholic beer, changed the way we drink, and continues to surprise beer lovers with every sip.”
Airing nationally and supported by an expected 120% increase in national media spend year-over-year, Athletic Brewing’s summer marketing campaign will include a mix of streaming and online video, audio, podcast, digital, and out-of-home advertising. The investment marks Athletic Brewing’s largest national marketing initiative as demand for full-flavored non-alcoholic beer continues to accelerate, with off-premise dollar sales growing 22%.
The arrival of the new ad campaign coincides with the release of special-edition Run Wild packaging adorned with stars and stripes, and the launch of Fruited Fields, a non-alcoholic radler inspired by the vast views of the American countryside. To commemorate America’s semiquincentennial, Athletic Brewing has wrapped its Run Wild IPA 12-packs and 12-oz cans with red, white, and blue visuals for a limited time. Crafted for the modern-day pioneer, Fruited Fields is brewed with raspberry, white grapefruit, and blueberry flavors (with other natural flavors) for a smooth sweetness with a bright kick. Lush berry aromas and a twist of white grapefruit give each sip a clean, refreshing finish. Each 12 oz. can of Fruited Fields is less than 0.5% ABV and contains 80 calories, 15g of carbs, <1g of protein, and 0g of fat. It is now available in 12-packs at retailers nationwide, and in 6-packs on. (Web Site) www.athleticbrewing.com
Avocados From Mexico® Conducts ‘Guacamole Summer’ Shopper Program
Avocados From Mexico®, the number one selling avocado brand in the U.S., gave soccer fans a new reason to cheer with its “Kickoff a Guacamolé Summer” campaign. Since the 2026 World Soccer Championship is being hosted right here in North America, this tournament is a “home game” for the brand. Much like the partnership between Mexico and the U.S. to host the world’s biggest stage, Avocados From Mexico’s integrated supply chain seamlessly connects these two nations to bring fresh avocados to every fan’s table.
Soccer fans can get in on the action with a special offer on thematic Avocados From Mexico bags to celebrate the World Soccer Championship. Every purchase of a themed bag gives shoppers a $1.50 cashback offer, putting the win right back in their wallets through Venmo or PayPal. To redeem, consumers simply scan the QR code on the bag and snap a photo of their receipt. With bagged avocados making up 35% of all avocado sales, this program is designed to drive excitement, increase basket size and keep sales moving forward during the busy summer season. The promotion is supported with eye-catching in-store displays alongside digital and social media support to keep Avocados From Mexico top of mind all the way through extra time and penalty kicks.
“The 2026 World Soccer Championship is a monumental, cultural event that will drive massive foot traffic and increased basket sizes,” said Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution for Avocados From Mexico. “With the tournament’s time zones perfectly aligned for primetime TV matches and an expanded game schedule, we expect avocado consumption to be exceptionally strong. We know that most fans will be watching (and snacking!) at home, and that guacamole ranks as a top 10 food for the event. Retailers need to be ready to merchandise around this massive opportunity, and our ‘Kickoff a Guacamolé Summer’ program gives them the perfect assist – combining eye-catching thematic packaging with a high-value cashback offer that builds stadium-level hype right in the produce aisle.”
For retailers, stocking Avocados From Mexico is a guaranteed tactical win. Avocados are a massive driver for store growth, consistently keeping fans coming back to the produce aisle. In fact, 82% of avocado purchases are regular stock-up or replenishment trips – proving that fresh guac is a daily necessity, not just a one-off play. Plus, bagged avocados are having a major breakout season, with retail volume surging 19% since 2022. By leaning into this momentum, the “Kickoff a Guacamolé Summer” program gives retailers the ultimate playbook to drive repeat foot traffic, boost basket sizes and score serious growth all season long. (Web Site) www.avocadosfrommexico.com
Bang Energy Launches American Berry, A Bold New Flavor Celebrating 250 Years Of America
Bang Energy, a lifestyle energy brand, is turning up the volume on summer with the launch of Bang American Berry, a bold new mixed berry flavor created to celebrate America’s 250th anniversary. Designed to fuel festivals, fireworks and unforgettable moments, American Berry delivers the signature Bang experience in shades of red, white, and blue.
Rolling out nationwide, Bang American Berry features a vibrant berry medley with a playful candy twist and comes in a striking patriotic can built for a quarter-millennium celebration. The flavor debuts as a summer feature and will be available through the end of 2026, extending the celebration well beyond America’s 250th. American Berry continues Bang Energy’s mission to innovate through fearless flavor experimentation including flavors like Purple Haze, Lime Pop Drop, Peach Mango and the rest of the Bang family. Each 16-oz. can of American Berry energizes with 300 mg of caffeine and contains zero sugar and zero calories, along with Ultra CoQ10 and essential aminos, powering the “READY SET BANG” ethos. Bang American Berry is available now at national retailers. (Web Site) www.BangEnergy.com
Bojangles Installs First EV Charging Station, Redefining The Roadside Stop With New “Charge-And-Dine” Experience
As electric vehicle (EV) adoption continues to grow nationwide, Bojangles is reimagining the future of the roadside stop, debuting its first EV charging station at 4401 Ogeechee Road in Savannah, Ga. In doing so, the growing Southern food chain is introducing a new kind of quick-service occasion: the charge-and-dine.
As more EV drivers seek fast, reliable charging, Bojangles is stepping forward as a category leader-transforming charging time into an opportunity for comfort, convenience and craveable Southern flavor. The Savannah location marks the first milestone in a larger initiative to bring EV charging infrastructure to Bojangles restaurants across the country. Developed in partnership with XLR8 America, a leader in EV charging and sustainable infrastructure, and Energy and Environmental Design Services, the new hub signals Bojangles’ evolution beyond traditional quick-service dining and positions the brand as a forward-thinking player at the intersection of mobility and hospitality.
“Driving trends are changing, and so are the expectations that come with them,” said Richard Del Valle, Chief Information Officer at Bojangles. “With EV charging, time becomes an asset. We’re turning that stop into something meaningful: a chance to relax, refuel and enjoy a true Bojangles experience. This is about more than charging vehicles, it’s about redefining the stop along the way.”
The Savannah charging hub is the first step in a planned national rollout across key markets, reinforcing Bojangles’ role as an innovator within and beyond the quick-service category. The charging stations will vary between level two (medium) and level three (high) speed charging efficiency with over 97% uptime, making them ready for drivers when they need it most. By pairing bold Southern flavor with forward-thinking infrastructure, Bojangles is building a future where every stop is more enjoyable for all drivers.
“At XLR8 America, our philosophy is simple: charge where you park, not park where you charge. Bojangles gets that,” said Frank O’Connor, CEO of XLR8 America. “When a driver pulls in for a Bo-Berry Biscuit and their battery tops off while they dine, that’s not a coincidence – that’s the charge-and-dine experience made real. Together, we’re building a national network that makes EV charging effortless and every stop genuinely worth making.” (Web Site) www.bojangles.com
Bronco Wine Co. Revitalizes Legacy Brands Rosenblum And Cycles Gladiator
Bronco Wine Co., a family-owned force in the U.S. wine industry, continues its evolution with the redevelopment of heritage labels Rosenblum and Cycles Gladiator. Reimagined for a new generation while remaining grounded in their foundational identities, these relaunches are part of a broader, company-wide transformation-one that views legacy not as something to preserve, but as a foundation for reinvention. With modern, eye-catching designs and packaging, these brands are primed to grab attention on the shelf, deepen consumer connections, and inject new life into the wine category.
Rosenblum, born in a San Francisco garage in 1978, has reemerged with a bold identity that embraces its fearless urban roots. With vibrant, street-inspired designs and an unapologetic spirit, this brand blends art, energy, and expression. Sourced from the best California vineyards, Rosenblum Zinfandel is crafted to be bold, honest, and approachable. The redesign sets the stage for an ongoing artist-led label series, showcasing original works from emerging talents that capture the essence of today’s creative landscape. Since its founding in 2005, Cycles Gladiator has drawn inspiration from the women’s suffrage movement, producing layered, accessible wines from some of California’s top regions. Now, reframed through a modern lens, the brand embraces a refined identity centered around freedom, individuality, and forward momentum-both in its messaging and label elevation. This new creative direction honors its origins while aligning with the current cultural environment, resonating with a broader, more modern audience. Together, Rosenblum and Cycles Gladiator mark the beginning of a broader shift at Bronco Wine Co.-one focused on building culturally relevant wine brands designed to connect with today’s consumers both on the shelf and beyond it. (Web Site) www.broncowine.com
bubly™ Melted Ice Pop Drops Nationwide For A Limited Time
Summer’s favorite sparkling water has returned just in time for the warm weather season and the celebratory occasions that come with it. bubly™ sparkling water is bringing back the fan-favorite Melted Ice Pop flavor, hitting shelves nationwide for a limited time only. Following popular demand, the beloved seasonal flavor will be available at more US retailers than ever before – everywhere bubly sparkling water is sold.
Inspired by the classic red, white, and blue ice pops that have long signaled the unofficial start of summer, bubly sparkling water Melted Ice Pop combines cherry, lime, and raspberry flavors with other natural flavors into one bright, refreshing sip. The result is a nostalgic taste experience that transports fans straight to the backyard barbecue – without the calories or artificial sweeteners.
“bubly Melted Ice Pop taps into the best of summer memories as a kid, from long days at the pool to chasing down the ice cream truck,” said Michael Smith, VP of Marketing for bubly sparkling water, PepsiCo Beverages U.S. “After the response last summer, we knew we had to bring this flavor back with even wider retail availability. Whether it’s beach days, BBQs, or backyard hangs, bubly Melted Ice Pop is here to bring a sip of Americana wherever summer happens.” (Web Site) www.pepsico.comm
Physician’s Choice Launches ‘Choose Your Gut’ Campaign
As consumers increasingly view digestive wellness as central to their overall well-being, Physician’s Choice, a gut-health focused supplement brand, has launched its “Choose Your Gut” campaign to redefine gut health care not as a quick fix, but as an empowered, daily ritual designed to fit individual needs.
Across the wellness landscape, routines once reserved for skincare and fitness are expanding to include gut health. Physician’s Choice is responding with a portfolio of products formulated with clinically studied ingredients designed for consistency, convenience, and daily wellness support-anchored by hero ingredients that align with the latest in microbiome science. The new lineup includes Easy Mix Fiber™, Colostrum Gold, and Probiotic Gummies-each formulated to support daily digestive balance through a blend of innovative and functional ingredients: Easy Mix Fiber™: A prebiotic Fiber Blend (Corn + Guar) that feeds beneficial gut bacteria, supporting regularity and smoother digestion. Colostrum Gold (with 20% Immunoglobulin G): Helps support the gut barrier and immune function-nature’s first nutrition for the modern body. Probiotic Gummies (Prebiotic + Probiotic + Vitamin D3): Features a clinically studied probiotic strain and Vitamin D to support gut and immune health.
The campaign champions accessibility and personalization. Each product is designed for effortless integration into existing daily habits, whether it’s mixable powders, on-the-go gummies, or curated bundles tailored to support specific goals such as regularity, mealtime digestion, vaginal health and bloating. This new model moves beyond one-size-fits-all supplements toward personalized wellness ecosystems, meeting consumers where they are. (Web Site) t www.physicianschoice.com
Bush’s Beans Reimagines Iconic Summer Flavors
Bush’s® Beans shook up summer cookouts with the launch of three new limited-edition Bush’s Baked Bean flavors, Dill Pickle, Apple Pie and Rocket Pop. By remixing these nostalgic treats into something unexpected, the brand is curating a bold “taste of summer” that brings innovative flavors to barbecues, sparking conversation and curiosity.
The new dessert-inspired and pickle-obsessed varieties all start with Bush’s Secret Family Recipe of sweet, slow-simmered baked beans and infuse unexpected, buzzworthy flavors: Bush’s Dill Pickle Baked Beans: Tossed in a tangy sauce with a punch of dill pickle, Bush’s Dill Pickle Baked Beans serve up a bold, savory bite that stands out in any barbecue spread. Bright and unmistakably pickle, this unexpected twist brings just the right amount of zing to balance smoky, grilled favorites. Bush’s Apple Pie Baked Beans: With a blend of brown sugar, cinnamon-spice and sweet apple pie flavor, Bush’s Apple Pie Baked Beans feature an indulgent, dessert-inspired twist on a classic cookout side. Bush’s Rocket Pop Baked Beans: Bursting with notes of cherry, lime and blue raspberry, Bush’s Rocket Pop Baked Beans offer a sweet, playful take inspired by the iconic frozen treat. Nostalgic and very unexpected, this flavor packs a firework of fruity taste.
“At Bush’s, our mission is to bring fans the best beans so they can enjoy their perfect summertime cookout. Nothing screams summer more than baked beans, and this year, we’re dialing that flavor up a notch,” said Dena vonWerssowetz, Vice President of Marketing. “With these new Baked Bean flavors, we want to surprise people and bring a new energy to the barbecue spread, because the best dishes aren’t just the ones you love, they’re the ones you can’t stop talking about.”
Elevating the iconic slow-cooked flavors of Bush’s Baked Beans, the new limited-edition lineup offers a nostalgic spin on these seasonal classics. With 7g of protein per serving, each variety is an easy heat-and-eat option that serves familiar summer tastes with an unexpected twist. These flavors won’t be around for long. Bean fans can order the full collection in an exclusive variety pack featuring all three flavors now at Bush’s online shop. Bush’s Apple Pie and Dill Pickle flavors are also rolling out at Walmart stores nationwide, while Rocket Pop will be available through Walmart online starting May 23, all while supplies last. (Web Site) www.bushbeans.com
J Balvin And Casio Collaborate To Reimagine The Iconic CASIO x J Balvin CRW001JB-9 Ring Watch
Casio America has launched its second collaboration with global superstar J Balvin, unveiling a bold new expression of the iconic digital watch – reimagined in an unexpected form that rests right on your finger. The limited-edition CASIO x J Balvin CRW001JB-9 Ring Watch captures the spirit of Casio’s signature functionality in a striking miniature design. Building on the momentum of the pair’s first collaboration, the new release deepens CASIO’s partnership with global cultural icon J Balvin. Blending CASIO’s innovative design with J Balvin’s statement-making style, the collaboration delivers a collectible accessory that merges function, fashion, and individuality.
“CASIO has always understood my vision when it comes to creativity and self-expression,” said J Balvin. “The first collaboration was personal and expressive, and with this release, we wanted to push even further by designing something that felt unexpected and instantly iconic. The ring watch blends music, fashion, and culture in a way that feels authentic to who I am and how I express myself.”
Following the success of the 2025 ‘Ma G’ collaboration, the CRW001JB-9 reflects the continued creative synergy between J Balvin and CASIO. Together, the two are united by a shared commitment to fearless originality, innovation, and challenging convention. The CRW001JB-9 features a striking gold-tone finish, and across the face, a rich gold brick pattern brings depth and texture, echoing J Balvin’s unmistakable visual language and love of standout detail. Subtle rhinestone accents above and below add a refined shimmer, giving the piece a touch of stage-ready brilliance worthy of the global artist from Colombia. Equal parts collectible and functional, the design embodies CASIO’s continued commitment to evolving classic timekeeping through cultural collaboration and creative innovation. The CASIO x J Balvin CRW001JB-9 Ring Watch is available online, at the G-SHOCK SoHo Store, and select retailers. (Web Site) www.casio.com
Champion Fighter Ronda Rousey Promotes Castrol EDGE Extended Performance Premium Full Synthetic Motor Oil
Castrol, a global leader in lubricants, has teamed up with combat sports icon and mixed martial artist, Ronda Rousey, to champion Castrol EDGE Extended Performance Premium Synthetic Motor Oil – pairing the ultimate motor oil with the ultimate mixed martial arts champion. Known for her dominance in competition, relentless preparation, disciplined training and the pursuit of excellence, Rousey joins the Castrol team as a new brand ambassador.
“I’ve built my career on never backing down and always pushing to be the best,” said Rousey. “I see that same fighting spirit in Castrol. They are relentless in their pursuit of performance, and I’m excited to join the team and help showcase what it means to demonstrate ultimate performance.”
Rousey stars in the new Castrol EDGE Extended Performance Premium Synthetic Motor Oil campaign, featuring a commercial spot and content across social and retail channels. Her focus on preparation, commitment to mastering her craft, and refusal to accept mediocrity are the same values that drive Castrol as the brand strives to deliver its highest standard of performance yet. Rousey embodies the fighting spirit and expertise that defines Castrol and makes her the ultimate fit for a role all about excellence in strength and endurance.
“We are thrilled to welcome Ronda Rousey to the Castrol team,” said Fabiana Neves, CEO of Castrol Americas. “Ronda represents the discipline, resilience and relentless pursuit of excellence that we engineer into every Castrol EDGE product. This partnership allows us to connect those values with drivers who depend on performance they can trust under pressure.” (Web Site) www.castrol.com
Clean Simple Eats Frosted Lemonade Drops At Costco®
Clean Simple Eats (CSE), a leading brand in the health and wellness space, has officially launched Clear Protein Soda at Costco®. The brand’s best-selling Frosted Lemonade Clear Protein Soda is now available for purchase in the Protein Department of select Costco® stores in the Southwest region and online at costco.com, making it easier than ever for consumers to discover this clean and delicious soda alternative. Packed with 20g of grass-fed whey protein isolate in every serving, this soda is gentle on digestion and highly effective to support lean muscle, curb cravings, and help consumers consistently hit protein goals without sacrificing taste or flavor.
Every Clean Simple Eats product is thoughtfully formulated, non-GMO, third-party tested, and gluten-free. The brand’s beloved protein supplements were created to help people increase their protein intake, fuel their day, and feel their best in an easy, delicious way. By expanding into Costco®, CSE is making its premium functional beverages more accessible to consumers, encouraging healthier habits through clean, delicious, and convenient nutrition. CSE’s Clear Protein Soda is available in 100 Costco® stores and on costco.com with the hopes of expanding to all Costco Wholesales nationwide. (Web Site) www.cleansimpleeats.com
Cointreau Expands Citrus Spritz Ready-To-Serve Sparkling Cocktail Nationwide
Cointreau is kicking off the summer season with the national launch of Cointreau Citrus Spritz. The ready-to-serve cocktail range is designed for effortless, on-the-go enjoyment and now available to consumers across the U.S. who are looking for a convenient and delicious option to spritz into summer. The 750ml ready-to-serve format was made with summer entertaining in mind – whether you’re hosting a breezy backyard brunch, gathering on a rooftop, packing a picnic or lounging by the pool. Simply pour over ice and enjoy.
Available in two vibrant flavors: Orange & Blood Orange: Bright, juicy and perfectly balanced between tart and sweet and Lemon & Lime: Crisp, zesty citrus with a refreshing, tangy finish. Cointreau Citrus Spritz has an MSRP of $19.99 and is now available at select retailers across the U.S. To celebrate, Cointreau is stepping into one of summer’s most iconic destinations as an official sponsor of The 2026 Saratoga Race Course in New York, where attendees can celebrate a day at the races with a Citrus Spritz in hand July 3-September 6. Guests will be able to enjoy Cointreau Citrus Spritz across the property, including at The Cointreau Spritz Bar as well as on-menu throughout the venue all season long.
“Cointreau has always been an essential ingredient in iconic cocktails, and Cointreau Citrus Spritz brings that same quality and flavor to the ready-to-serve space,” said Christophe de Pous, President & CEO of Rémy Cointreau Americas. “Following a regional launch in 2025, we’re thrilled to deliver a spritz that pairs convenience with the unmistakable taste of Cointreau to U.S. consumers and spritz-lovers nationally this summer seas on.” (Web Site) www.cointreau.com
Dandy Celery Launches ‘Stars, Stripes & Dandy Bites’ Sweepstakes
Dandy® Produce kicked off summer with the launch of the “Stars, Stripes & Dandy Bites” Sweepstakes. Now through September 11, participants can enter HERE for 13 chances to win different prize packs filled with summer entertaining essentials.
At the end of the promotion, three grand prize winners will be chosen to receive a rolling cooler cart, folding grill utensils and serving trays while ten secondary winners will receive a picnic blanket, portable snack container, a hydro flask and a mini fan. Each of the 13 winners will also receive Dandy swag and coupons for FREE Dandy products redeemable at local grocery stores.
“As we celebrate our 100?year multi-generational family business, we’re proud to bring fresh energy to America’s 250th with vibrant, feel?good foods that make summer gatherings unforgettable,” said Nichole Towell, senior director of marketing and innovation at Duda Farm Fresh Foods. “The “Stars, Stripes & Dandy Bites” Sweepstakes invites families to rediscover the joy of seasonal cooking turning simple ingredients into delicious moments worth sharing.” (Web Site) www.dudafresh.com
Dave’s Hot Chicken Launches Dave’s Big Trio
Dave’s Hot Chicken, the cult-favorite brand known for serving the most craveable hot chicken on the planet, is giving fans a delicious new way to experience their favorites with the launch of the Dave’s Big Trio.
Launching at $17.99, Dave’s Big Trio brings together the best of Dave’s in one craveable, customizable meal, letting guests enjoy a lineup of Dave’s Bites, Hot Mozz, and the highly anticipated return of Mini Sliders. Built for variety, abundance, and maximum flavor, the Trio delivers a little bit of everything fans love, all in one order. Whether guests are looking to share with friends, or go all-in by themselves, Dave’s Big Trio makes it easy to create a meal that hits every craving.
“Dave’s Big Trio is all about giving our guests the ultimate Dave’s experience in one meal,” said Jim Bitticks, CEO of Dave’s Hot Chicken. “Our fans love our Bites, Mini Sliders and Hot Mozz, which recently sold out and is now back, so bringing them together in a way that’s customizable, abundant, and packed with flavor was a no-brainer. It’s big, it’s craveable, and it’s unmistakably Dave’s.” (Web Site) www.daveshotchicken.com
Destilería Serrallés Unveils New Don Q Reserva And Don Q Reserva Especial
Destilería Serrallés, producer of Don Q, Puerto Rico’s leading rum, proudly introduces Don Q Reserva and Don Q Reserva Especial, two new expressions that expand its premium rum portfolio. Crafted with the expertise, care, and tradition that have defined the distillery for generations, these new offerings showcase meticulous aging and balanced flavor profiles designed for a wide range of rum drinkers and occasions. Both expressions are now available at select retail locations.
Don Q Reserva (SRP: $21.99) is a blend of rums aged for a minimum of five years in American white oak barrels that previously held bourbon. Golden amber in color, it opens with inviting aromas of caramel, vanilla, oak, raisins, and plum. On the palate, it is smooth and well-balanced, with gentle sweetness and a refined finish. As a welcoming introduction to the premium Don Q range, Don Q Reserva delivers elevated quality and character in an approachable style. Don Q Reserva Especial (SRP: $39.99) is crafted from rums aged between seven and ten years in ex-bourbon American oak barrels. Rich and layered, it offers notes of dried fruit, caramel, vanilla, and a touch of light smoke on the nose. The palate is fruity and elegant, with a rounded sweetness and a long, satisfying finish. Designed for rum enthusiasts seeking added depth and complexity, Don Q Reserva Especial delivers a sophisticated sipping experience.
“With these two new expressions, we reaffirm our commitment to the quality and innovation that set us apart,” said Silvia Santiago, Vice President of Manufacturing at Destilería Serrallés. “Our goal is to offer consumers more high end premium rum options, and what better way to do so than with Don Q, Puerto Rico’s leading rum.” (Web Site) www.donq.com
Dunkin’s Viral Beverage Buckets Return For Summer
Dunkin’® is bringing back its viral Iced Beverage Buckets to participating Dunkin’ locations nationwide for a limited time while supplies last. Perfect for beach days, road trips, backyard hangs and everything in between, these 48 oz. buckets make it easier than ever to bring your favorite Dunkin’ drink along for the ride.
Guests can purchase them filled with Dunkin’s signature iced coffee or Refreshers such as the new Cherry Lime Rickey Refresher, which pairs Dunkin’s new Black Cherry and Limeade flavors for a crisp sip with a sweet-tart finish. Dunkin’s Limeade also adds a zesty twist to favorites like Raspberry Limeade, Coconut Limeade, Matcha Limeade and the Strawberry Dragonfruit Limeade Refresher. (Web Site) www.dunkindonuts.com
Fogo de Chão Brings The Spirit Of Brazilian Football Culture To Life This Summer With Launch Of Miami Fan Experience
Inspired by the vibrant traditions surrounding Brazil’s legendary football culture, this summer, Fogo de Chão, the internationally renowned restaurant from Brazil known for its elevated churrasco dining experience, is bringing that same spirited energy to fans across the U.S. through a nationwide campaign inspired by the passion and hospitality traditions that define Brazilian match-day culture.
The campaign invites guests to experience summer soccer season the Brazilian way. Running from May 19 through July 10, the campaign will introduce the limited-time “World Caip” cocktail, nationwide Bar Fogo watch parties, a Fogo Rewards sweepstakes offering the ultimate Miami soccer getaway and a 12-day activation at Wynwood Marketplace in Miami.
“In Brazil, football has always been about more than what happens on the field. It is about gathering around the table and celebrating together,” said Barry McGowan, Chief Executive Officer of Fogo de Chão. “This summer, we are excited to bring that spirit of hospitality and celebration to our guests nationwide through elevated watch parties, immersive experiences and the launch of the ‘World Caip.'”
Miami Fogo Experience: From June 13 through June 24, Fogo de Chão will debut a 12-day soccer-inspired pop-up at Wynwood Marketplace in Miami. Designed as a gathering place for fans, locals and visitors, the immersive activation will feature live entertainment, wellness programming, virtual soccer experiences, match watch parties and the Fogo Farmers Market featuring flavors inspired by Fogo’s seasonal Market Table. Guests can also enjoy the VIP Fogo Experience, offering dedicated lounge seating, signature churrasco offerings and a high-energy viewing experience. The activation culminates on June 24 with a Brazil-inspired tailgate featuring Brazilian-inspired cuisine, live music and an energetic match-day viewing experience. (Web Site) www.Fogo.com
French’s Mustard Partners With Illumination’s Minions & Monsters
French’s, the #1 Mustard brand in the World*, is bringing an unexpected twist to summer through a new partnership with Illumination’s riotous new comedy Minions & Monsters, arriving in theaters July 1, 2026. The collaboration showcases how entertainment and food collide, bringing joyful and mischievous energy to life through a custom French’s and Minions & Monsters animation, two limited-edition French’s products with Minions & Monsters packaging, and immersive fan moments.
In the campaign’s hero animated video, the Minions are hard at work at the French’s factory until Goomi – a not-so-massive monster – takes over, turning the brand’s Classic Yellow Mustard, green. For a limited time, the famous yellow brand goes green with French’s® Goomi’s Green Mustard. The limited-edition lineup includes: French’s® Goomi’s Green Mustard: A playful take on the classic yellow mustard fans know and love. Crafted with spirulina, a natural colorant, it delivers the same signature tangy flavor with an unexpected visual twist. French’s® Minion Yellow Mustard: Featuring limited-edition film-inspired packaging, this classic condiment captures the rambunctious and comedic spirit of Minions & Monsters. French’s® Minions & Monsters Limited-Edition 2-Pack: Includes one bottle of French’s® Goomi’s Green Mustard and one bottle of French’s® Classic Yellow Mustard in exclusive film-inspired packaging. Fans who purchase the 2-pack will also receive a limited-edition mustard bottle topper, as a gift with purchase, inspired by new Minion James.
“French’s has always been part of summer’s biggest moments, from ballparks to backyard cookouts. Partnering with Illumination’s Minions & Monsters reimagines that tradition with a surprisingly colorful and undeniably fun, green twist,” said Tabata Gomez, Chief Growth & Marketing Officer at McCormick & Company, Inc. (Web Site) www.mccormick.com
Glad® Features Sesame Street’s Oscar The Grouch In New Limited-Edition Packaging
Glad®, the nation’s leading brand of trash bags and food wraps* is bringing Sesame Street’s Oscar the Grouch to limited-edition Glad trash bag packaging, now available exclusively at Walmart. Featuring the iconic character who famously loves trash, the new packs add humor, personality, and a playful twist, bringing a bit of joy to an otherwise mundane task.
Following Glad’s December revival of its iconic “Don’t Get Mad. Get Glad.” campaign featuring Sesame Street’s Oscar the Grouch in a remix of the classic “I Love Trash” song, the collaboration now evolves from screen to shelf. By bringing Sesame Street’s Oscar the Grouch directly onto Glad packaging, the brand continues its playful messaging while reinforcing that trash doesn’t have to feel like a chore.
“We’re always looking for ways to bring a little more joy to everyday routines,” said Ericka Santos, Associate Director of Marketing at Glad. “Bringing Sesame Street’s Oscar the Grouch to our packaging is a fun way to turn a routine chore into something that can make people smile, while staying true to our ‘Don’t Get Mad. Get Glad.’ campaign.”
While Walmart marks the first phase of the rollout, the collaboration is set to expand to Target and Dollar General stores beginning in July. At Target, Glad will further build on the momentum through a back-to-school sweepstakes, extending the campaign into another key seasonal shopping moment. Beyond delighting shoppers, the limited-edition packaging also provides retailers with fresh in-store merchandising opportunities, with incremental displays already secured across major retailers. (Web Site) www.www.glad.com
The Raley’s Companies Launch In-Store Media Network With Grocery TV
The Raley’s Companies, a private, family-owned and purpose-driven retail company headquartered in West Sacramento, CA, has launched an in-store retail media network with Grocery TV across 208 stores in California, Nevada, and Arizona. The rollout spans the company’s banners including Raley’s, Bel Air, Nob Hill, Bashas’, Food City, and AJ’s Fine Foods, enhancing the in-store promotional experience by connecting directly to shoppers at the point of purchase. The launch advances another element of Raley’s full-funnel retail media strategy focused on rising demand for integrated in-store and digital campaigns. Brands can now reach shoppers closer to the moment they discover new products and make purchase decisions.
“Our retail media business has been evolving quickly, and in-store was the clear next step,” said Zac Wilson, Vice President of Digital Commerce, The Raley’s Companies. “With the Grocery TV partnership, what could have taken years to build, we were able to stand up in a matter of weeks. Speed is critical in an ever-evolving and fast paced industry. That speed, combined with their ability to help us build advertiser demand as we grow, is critical to a successful partnership. Together, we’re creating an in-store retail media experience that feels cohesive for both our brand partners and our shoppers.”
“The Raley’s Companies have built deep trust across the diverse communities they serve throughout the West,” said Marlow Nickell, co-founder and CEO, Grocery TV. “That trust, combined with strong store traffic, creates a powerful in-store environment for brands. We’re proud to support Raley’s as they expand their retail media capabilities and to welcome Bashas’ back to the Grocery TV network.” (Web Site) www.grocerytv.com
Hampton Water Debuts Second Annual Artist Series
Hampton Water, the premium rosé brand founded by award-winning music icon Jon Bon Jovi, his son Jesse Bongiovi, and acclaimed French winemaker Gérard Bertrand, has unveiled the return of its limited-edition Artist Series with abstract watercolor artist Mary Ball. This second annual release pairs a striking, collectible label with the second offering in the brand’s first-ever wine series made with organic grapes – a 2025 vintage crafted to capture creativity and craftsmanship.
Building on the momentum of its inaugural release with multi-media artist Cey Adams in 2025, the Artist Series spotlights artists whose vision and values align with Hampton Water’s ethos. For its latest edition, Artist Mary Ball introduces “Red Roses” – an original painting created for Hampton Water, then reimagined to conceive a label that feels as alive as the wine itself. Here, she applies her signature style known for transforming intricate natural details into evocative larger-than-life realizations. Drawing inspiration from her personal experiences, surroundings, and evolving sense of place, Ball brings a distinctive perspective to this organic 2025 vintage.
“I wanted the design to feel bright, light, and expressive,” said Ball. “To capture that carefree, spontaneous energy that Hampton Water embodies. I love the way that the vines and roses come alive on the label, enveloping the brand’s signature diver in a new world that’s both intriguing and inviting to the viewer.”
Crafted from a blend of all organic grapes (70% Grenache Noir, 15% Syrah, and 15% Mourvèdre), this artisanal rosé is aged for six months in French oak, the longest aging process in Hampton Water’s portfolio. The result is a rosé with deeper complexity that still delivers on the crisp, lively character for which Hampton Water is known. At 113 calories and with less than one gram of sugar per five-ounce pour, it’s effortlessly enjoyable, sip after sip.
“The Artist Series is about creating something people can connect with and enjoy,” said Hampton Water Co-Founder Jesse Bongiovi. “This release is especially exciting because it brings together incredible artistry with our beautiful organic wine blend. Mary’s work feels fresh, optimistic, and full of life, exactly what we want this series to represent.”
As part of Hampton Water’s ongoing commitment to giving back, a portion of proceeds from this Artist Series release will support The Conservation Fund, a national nonprofit that has protected more than 9 million acres of America’s most vital landscapes. The organization’s mission deeply resonates with Ball, whose work is often inspired by nature. The Hampton Water Artist Series with Mary Ball retails for an SRP of $29.99 per 750mL bottle and will be rolling out nationally this summer at local wine stores or online retailers. (Web Site) www.hamptonwaterwine.com
Jefferson’s Bourbon Named Official American Whiskey Of Sail4th 250
Jefferson’s Bourbon, known for its pioneering spirit and pushing the boundaries of bourbon with masterful blending and maturation techniques, was named the Official American Whiskey of Sail4th 250, the non-profit organization producing the historic events in the Port of New York and New Jersey for the nation’s 250th anniversary celebration. As part of its partnership, Jefferson’s Bourbon becomes a Presenting Sponsor of the South Street Seaport venue, one of the premier viewing areas for the event.
The partnership is a natural convergence of story and setting. In 2008, Jefferson’s founder Trey Zoeller was aboard a ship in the Caribbean when he noticed whiskey sloshing in a glass and began to wonder how constant motion might transform the aging process. What would happen, he thought, if bourbon matured not in the stillness of a rickhouse, but at sea, allowing for exposure to rolling waves, dramatic temperature swings and the influence of salt air? The result is Jefferson’s Ocean Aged at Sea, where fully mature Kentucky bourbon barrels are finished by traveling to ports around the globe, enduring constant motion, changing climates and conditions that shape a flavor profile unlike any other. The result is a mellow yet complex whiskey, where rich sweetness meets subtle salinity for a taste experience that’s as bold and intriguing as its journey.
On July 4, 2026, 46 tall ships from 20 nations will sail past 42 U.S. and allied naval vessels in New York Harbor as part of an International Parade of Sail and International Naval Review, only the seventh in history. Forty nations will be represented on the water that day. For Jefferson’s, the Sail4th 250 partnership is not borrowed imagery. It is the brand’s own story, told on the world’s largest stage. (Web Site) www.jeffersonsbourbon.com
Lee® Launches Denim Collab With Kacey Musgraves, Exclusively For Walmart
Lee® has debuted Kacey Lee, its first celebrity collaboration designed with eight-time Grammy Award winner Kacey Musgraves exclusively for Walmart. Named after Musgraves’ first and middle names, Kacey Lee brings together Lee’s® heritage denim and Musgraves’ classic style for an expansive collection across multiple product categories. In addition to men’s and women’s denim bottoms and tops, the 100-plus piece capsule spans sleepwear, swimwear, accessories and pet items.
The Kacey Lee collection launches shortly after Musgraves’ sixth studio album, Middle of Nowhere, released on May 1st. Lyrics and visual elements from that album and others are incorporated into tees, hats and other pieces. Nods to her Texas roots and Americana style are threaded throughout, resulting in a capsule anchored in Lee denim and workwear but featuring versatility and self-expression. It’s made to wear in the middle of nowhere and everywhere – on long summer days, at concerts, and time spent with friends.
“The idea of this capsule excited me, not only because my middle name is ‘Lee,’ but because it feels very nostalgic. I grew up wearing Lee and I wear a lot of denim, vintage tees and workwear, so this partnership felt like a natural fit,” said Kacey Musgraves. “I loved collaborating on the designs and finding ways to incorporate my lyrics and elements of my personality. The goal is always to design pieces I would personally wear, and I know y’all will love it as much as I do.”
“We’re proud to bring this exclusive collaboration to our customers as we continue to build Walmart as a destination for fashion, culture and self-expression,” said Ryan Waymire, senior vice president, adult fashion, Walmart U.S. “Our long-standing partnership with Lee, rooted in quality and heritage, combined with Kacey Musgraves’ distinctive voice and style, allows us to deliver a collection that feels both authentic and fresh. Together, we’re offering standout pieces that make incredible style accessible for customers-whether they’re shopping for everyday wear or their next summer concert.” (Web Site) www.lee.com
King’s Hawaiian Partners With Illumination’s Minions & Monsters For Minion-Inspired Snacks
King’s Hawaiian, family-owned brand behind America’s #1 selling rolls, and Illumination’s Minions & Monsters team up to bring fans a Minion-inspired snack as fun-loving as the Minions themselves. Ahead of Illumination’s riotous new film, arriving in theaters July 1, King’s Hawaiian is debuting NEW “Shake ‘Em” Banana Bites: a limited-time, flavor-packed twist inspired by the Minions’ famously beloved fruit. The partnership also includes a custom television commercial, in-store displays and more.
“Shake ‘Em” Banana Bites feature King’s Hawaiian signature soft, pillowy bread bites with a banana-flavored sugar topping . True to the Minions’ mischievous spirit, “Shake ‘Em” Banana Bites are designed to stir up some movie magic . The three-step experience adds an extra layer of flavor (and fun) with every bite: simply sprinkle the banana-flavored sugar, shake to evenly coat, and enjoy. Consumers can customize the amount of flavor, and serve the item straight from the tub or heat in an air fryer for a toasty treat. Available for a limited time at retailers nation-wide including Kroger, Albertsons, and Publix, the new Banana Bites offer a craveable sweet snack perfect for movie nights, summer gatherings, or anytime fans are ready to embrace a little Minions-inspired fun.
“At King’s Hawaiian, we’re always looking for ways to bring a little more joy and flavor to everyday moments,” said Raouf Moussa, Chief Marketing Officer at King’s Hawaiian. “With ‘Shake ‘Em’ Banana Bites, we’re combining our signature soft, sweet bread with the Minions’ most iconic flavor to create something that’s both delicious and unexpected. From a delightful new animated TV spot to eye-catching in-store displays at grocery retailers nationwide , we’re excited to bring this partnership to life in a way that fans can experience a little movie magic through our brand this summer.” (Web Site) www.kingshawaiian.com
New Holland Distilling Co. Launches Lake Life Day Drinks
New Holland Distilling Co. is kicking off summer with the launch of Lake Life Day Drinks -aka “The Official Day Drink”- a new line of vodka-spiked beverages built for long days on the water and everything that follows. Made for boat days, beach hangs, and sandbar sessions, The Official Day Drink is designed to go wherever the day takes you. With 4% ABV, 100 calories, zero added sugar, and a smooth low-fizz finish, it’s an easy-drinking companion you can keep reaching for all day long.
“We didn’t make this for just one drink,” said Makenzie Abbas (Brand Lead) at New Holland Distilling Co. “We made something that can keep up with your whole day-refreshing, flavorful, and easy to come back to.”
Lake Life will be offering the flavors Cherry Limeade, Blackberry Lemon, and Pineapple Citrus in 4-packs and a Variety 8-Pack featuring the exclusive flavor Peach Mango.Official Day Drink is now on shelves and is available in Michigan, Illinois, Indiana, Wisconsin and Ohio in select grocery stores and convenience stores. (Web Site) www.newhollandbrew.com
Little Debbie® Kicks Off ‘Summer Of Soccer’ With New Treats, Fan Gear And Seasonal Favorites
As families gear up for a season of sun and sidelines, Little Debbie® has announced its official “Summer of Soccer” event. This seasonal celebration introduces brand-new snacks, brings back beloved classics in festive new packaging and offers exclusive fan merchandise designed to make every goal a little sweeter. The Summer of Soccer snack collection and exclusive merchandise will be available starting the first week of June on soccer-themed displays at major retailers nationwide.
Little Debbie is expanding its lineup with treats specifically crafted for game-day energy and post-match celebrations: NEW Soccer Brownies: Score big with these fudgy brownies topped with field-green icing. Each brownie is stamped with a variety of soccer-themed designs, making them a guaranteed hit for the whole team. NEW Soccer S’mores Mini Muffins: A favorite summer flavor is now a portable muffin! Baked with real mini chocolate chips and sweet marshmallow-flavored bits, these bite-sized treats are perfectly portioned for a pre-game boost or a backyard campfire victory snack. Soccer Gingerbread Cookies: A Little Debbie classic makes a special summer comeback. These fan-favorite cookies feature fun, soccer-themed packaging and wraps, perfect for resale and summer snacking. Soccer Mini Donuts: These festive, bite-sized treats are the perfect addition to your game-day roster.
Available exclusively on the Little Debbie Shopify store, the brand is releasing: The Summer of Soccer Jersey: Designed to celebrate the sweetness of the season, this limited-edition jersey blends bold colors with iconic style. The number 60 on the jersey pays tribute to the brand’s founding in 1960, honoring decades of summer traditions. Summer of Soccer Water Bottle: Stay hydrated on the sidelines with the official event water bottle, the perfect companion for a hot day at the tournament.
“Our ‘Summer of Soccer’ event is about more than just great snacks; it’s about the memories made at the field and in the backyard,” said Hannah Norman, Little Debbie product manager. “From our new Soccer Brownies to the commemorative ’60’ jersey, we wanted to create a lineup that celebrates the traditions that have made Little Debbie a part of American summers for generations.” (Web Site) www.littledebbie.com
Milk-Bone® Celebrates DC Studios’ Epic New Supergirl Movie With Tasty Dog Treats
To celebrate the release of the biggest film of the summer, DC Studios’ Supergirl, Milk-Bone® is introducing special?edition Milk?Bone Krypto Soft & Chewy Mini Treats. The collaboration, inspired by Supergirl’s fearless canine companion, Krypto, celebrates the bond that humans and dogs have, no matter what galaxy you’re in. The limited-edition packages feature Krypto and are filled with tasty, chompable treats that will delight dogs in every corner of the universe. Milk?Bone Krypto Soft & Chewy Mini Treats are now available, just in time for Supergirl, in theaters nationwide on June 26, 2026, from Warner Bros. Pictures. The Supergirl Soft & Chewy Mini Krypto treats are a limited?edition release and are available at select retailers and online while supplies last. Made with real beef for a delicious, tender texture, their mini size makes them perfect for dogs of all sizes to enjoy.
“Milk-Bone treats have long given pet parents a meaningful way to build lasting bonds with their dogs,” said Stephanie Polefrone, Lead Creative & Content at J.M. Smucker Company. “Our Supergirl partnership celebrates the deep connection portrayed through the bond between Supergirl and Krypto throughout the film, reflecting the joy and love that Milk?Bone brings to everyday moments between dogs and their humans.” (Web Site) www.milkbone.com
Mission Foods Celebrates America’s 250th Anniversary With Summer Grilling Campaign And Blackstone Partnership
Mission Foods is joining Americans from coast to coast in celebrating 250 years of independence with its A250 summer campaign, a patriotic, grill-forward program encouraging consumers to gather around the table, fire up the grill and celebrate moments that bring family and friends together.
Running nationally from Memorial Day through the summer, the A250 campaign pairs Mission’s beloved tortillas and chips with a content partnership with Blackstone Products, a pioneer in outdoor griddles that are high-quality, easy to use and affordable. Mission and Blackstone will deliver grilling inspiration through custom content, social media activations and delicious meals for consumers all summer long. Shoppers will find the A250 campaign throughout stores this summer, with patriotic displays, including tortilla towers and chip weekender units, featured in stores across the country. Consumers can also take advantage of a special coupon offer: save $1.00 when you buy any two (2) Mission Tortillas or Tortilla Chips.
“Since we first started making tortillas in a small factory in Los Angeles nearly 50 years ago, Mission Foods has been bringing people together over great food,” said Satish Mohanraju, Vice President of Sales and Marketing for Mission Foods. “As America celebrates 250 years of independence this summer, we’re proud to be part of the traditions that make our country special, including gathering around the grill to celebrate with the people who matter most.” (Web Site) www.missionfoods.com
Nature’s Own Names John Cena ‘Breaducator’ To Launch New, Simpler Recipe And Bold Brand Refresh
Nature’s Own®, the nation’s No. 1 selling loaf bread brand, has introduced a new, simpler recipe across its entire product portfolio and refreshed its brand look to reflect its commitment to “Real. Soft. Bread.” To spread the word, the brand has tapped actor and retired professional wrestler John Cena as the official “Breaducator.” The updated Nature’s Own recipes include up to 38% fewer ingredients than before, and the full portfolio is now Non-GMO Project Verified.
The reformulation comes as new research commissioned by Nature’s Own shows that parents see bread as an opportunity to make better choices for their families, with a majority (80%) saying they are willing to switch bread brands to find options made with simpler ingredients.
The Breaducator campaign turns a routine grocery trip into a wake-up call, with Cena “breaducating” shoppers by showing them what sets Nature’s Own apart – new recipes with simpler ingredients that are Non-GMO Project Verified and deliver the same great taste and texture consumers expect from the brand. The campaign is supported by a significant multi-platform media push spanning national TV, CTV, OLV, digital and social, as well as a mixed-tier influencer initiative.
“Nature’s Own is launching a bold brand refresh, built to shake up the bread category, drive momentum and meet consumers where they are,” said Krystle Farlow, senior director of brand management for Nature’s Own. “Our brand embodies real, simple goodness, and John Cena is the perfect partner to bring that message to life. He’s authentic; he’s entertaining; and families love him. We couldn’t ask for a better Breaducator to tell our simpler, Non-GMO Project Verified story.” (Web Site) www.naturesownbread.com
Neptune Retail Solutions And Kigo Open New Distribution Channel Carrying CPG Offers
Neptune Retail Solutions and Kigo, an Augeo company, have announced a strategic partnership that opens a new distribution channel for CPG to offer content, carrying Neptune’s leading digital incentive inventory into Kigo’s market-leading offer and reward network across premium loyalty, publishing and media audiences where this content has not previously appeared.
Neptune’s digital consumer incentives network spans connected retailers, publishers and its Checkout 51 cashback app, collectively reaching hundreds of millions of consumer touchpoints daily. Kigo’s network reaches over 100 million loyalty program members across leading telecom, healthcare and membership organizations. The result: CPG brands extend their reach into premium loyalty audiences with measurable engagement, Kigo’s enterprise partners deepen member value with offers that drive weekly usage and consumers unlock real savings on the products already in their carts.
“For the first time, CPG brands can place their offers directly inside Kigo’s loyalty, publishing and media environments where today’s consumers actually spend their time. By layering Neptune’s massive CPG inventory into Kigo’s real-time personalized offer engine, we are opening a distribution channel that simply has not existed before and creating an ‘Audience of One’ experience that feels personal, timely and worth acting on,” said Ben Straley, President and Chief Product Officer of Kigo.
“Timing could not be better to launch this innovative partnership with Kigo,” said Bill Redmond, CEO of Neptune. “Consumers are prioritizing value now more than ever before. This collaboration allows Neptune’s CPG partners to achieve even greater consumer reach and impact every day.” (Web Site) www.neptuneretailsolutions.com
PetSmart Launches Treats Rewards Super Giveaway
Vacation mode is officially on at PetSmart as more families rediscover the classic summer road trip and bring their dogs along for the ride. Whether it’s a weekend getaway or day trip to discover something new, PetSmart is helping make travel safer, easier and more comfortable for pets and their people with its latest assortment of travel essentials from Top Paw and Arcadia Trail, available exclusively at PetSmart.
No summer adventure is complete without the right gear and the wheels to get there. For those looking to hit the open road, PetSmart is launching its Treats Rewards Super Giveaway, giving pet parents the chance to win a Ford Bronco Heritage Edition, fully outfitted with travel pet essentials. From June 1 to July 10, Treats Rewards members can enter for a chance to win the grand prize at PetSmart.com or in the PetSmart app. Members can also choose to redeem points for additional entries. (Web Site) www.petsmart.com
The Summer Of Chicken Caesar Returns To PrimoHoagies
PrimoHoagies, the award-winning Italian specialty sandwich brand known for premium meats and cheeses sliced fresh to order and served on its signature seeded bread, is bringing back its fan-favorite Chicken Caesar for a limited time. Available as a hoagie, wrap or bowl, the return offers guests a fresh and flavorful way to enjoy summer.
This year, PrimoHoagies is highlighting all the ways fans can enjoy Chicken Caesar- from a classic hoagie on the brand’s fresh-baked seeded bread, as well as a lighter wrap or bowl, offering something for every preference. Crafted with PrimoHoagies’ signature attention to quality, the Chicken Caesar lineup features crispy chicken cutlet made with premium chicken, breaded with the brand’s family recipe of signature spices and parmesan cheese. Paired with crisp romaine lettuce, classic Caesar dressing, grated Romano cheese and black pepper, it delivers a fresh, satisfying bite across every option. Available for a limited time, the Chicken Caesar lineup is serving up bold, craveable flavor all summer long.
“We’re thrilled to bring Chicken Caesar back just in time for summer while spotlighting all of the ways guests can engage with our menu,” said Madalyn Weintraub, Vice President of Marketing for PrimoHoagies. “From classic hoagies to lighter wraps or bowls, we’re giving guests the flexibility to choose what fits their tastes, without compromising the quality and flavor they expect from Primo.” (Web Site) www.PrimoHoagies.com
Remus Bourbon Honors Baseball Legend Lou Gehrig With New Reserve Release
Remus Bourbon, the award-winning whiskey produced by MGP’s Ross & Squibb Distillery, has launched Remus Lou Gehrig Reserve Bourbon. Following the success of the brand’s Remus Babe Ruth Reserve Bourbon in 2024 and 2025, this year’s release honors Lou Gehrig, the iconic New York Yankees first baseman known as the “Iron Horse” for his extraordinary durability, humility, and enduring impact on the game.
The limited-edition release is rich with symbolic details inspired by Gehrig’s legendary career and legacy. Crafted by Master Distiller Ian Stirsman, Remus Lou Gehrig Reserve incorporates four distinct mash bills in tribute to Gehrig’s legendary No. 4 jersey, while the bourbon’s 109 proof pays homage to the 100th anniversary of his 109 RBI season in 1926, the first of his remarkable 13 consecutive seasons with 100 or more RBIs. Only 9,665 bottles of Remus Lou Gehrig Reserve will be released nationwide, commemorating each of Gehrig’s career plate appearances. To take the experience and collectability a step further, a QR code on the back label allows consumers to scan and find out what Gehrig did in the game of their bottle’s plate appearance. Remus Lou Gehrig Reserve is currently rolling out nationwide in select markets with an SRP of $129.99 per 750mL bottle.
“In the 1920s, only one man was worthy of following Babe Ruth in the lineup, and that was the great Lou Gehrig. In 2026, the same holds true,” said Ian Stirsman. “Every detail was thoughtfully created to celebrate his legacy in a meaningful way, while maintaining the craftsmanship of Remus Bourbon that drinkers love and expect from our distillery.”
Accompanying the launch, Remus Bourbon will donate $9,665, one dollar for each of Gehrig’s career plate appearances, to the Live Like Lou Foundation, an organization dedicated to funding research and supporting families affected by ALS. The brand will also extend the initiative to consumers through a social media campaign, donating an additional dollar for every like and comment on Remus Lou Gehrig Reserve launch content shared via Instagram (@remusbourbon), up to $2,130 in honor of Gehrig’s iconic consecutive games played streak. (Web Site) www.remusbourbon.com
Serta® Teams Up With ‘The Sheep Detectives’ To Introduce New Serta Perfect Sleeper®
Serta Simmons Bedding, LLC, one of the world’s leading sleep companies, has launched the all-new Serta Perfect Sleeper® mattress collection, which features an innovative Q4™ Support System to help relieve aches and back pains. The new collection is available at Serta.com and select mattress retailers nationwide. To celebrate the debut of its latest innovation, Serta collaborated with Amazon MGM Studios’ “The Sheep Detectives” to support the film on a series of co-branded video, digital, social, and product integrations offering theatergoers the ultimate at-home comfort.
“Built for today’s consumer, the new Serta Perfect Sleeper reflects our commitment to meaningful innovation-helping people relieve aches and backpains with night-after-night support,” said Anne Edwards, Senior Vice President, Serta Brand Marketing. “We’re collaborating with “The Sheep Detectives,” a feel-good “sheep” mystery for the whole family, to unveil the new Serta Perfect Sleeper and provide all the ingredients for the perfect night in!”
The reimagined Serta Perfect Sleeper® mattress is designed to deliver long-lasting support, comfort and cooling for more consistent, restorative sleep. Built with the new Serta Q4™ Support System, the mattress features a 4-in-1 coil design that helps improve pressure relief, motion isolation and durability, helping to relieve aches and back pains. Paired with upgraded foams and cooling technologies, the Perfect Sleeper mattress is engineered for reliable, night-after-night comfort.
Serta’s collaboration with “The Sheep Detectives” includes a series of spot integrations featuring the Serta Counting Sheep, engaging social media content, as well as the opportunity to win a Serta Perfect Sleeper mattress, providing new storytelling opportunities for the brand to engage consumers. Visit THE SHEEP DETECTIVES to check out showtimes, buy tickets to watch the film at a theater near you, and learn more about Serta mattresses. (Web Site) sertasimmons.com
New SOUR PATCH KIDS CHEWS Introduced By Mondel?z International
SOUR PATCH KIDS is breaking all its own rules with the launch of new SOUR PATCH KIDS CHEWS. SOUR PATCH KIDS CHEWS have a soft and chewy texture, are individually wrapped, and not shaped like classic Kids – in fact, they flip the SOUR PATCH KIDS experience you know on its head – they are sweet on the outside and have a burst of sour sanding on the inside. It’s the sweet then sour experience your taste buds didn’t see coming from SOUR PATCH KIDS.
“We know consumers want new textures and experiences when they’re in the candy aisle, so we saw an opportunity to bring SOUR PATCH KIDS signature sour to the world of chewy candy in a new and unique way,” said Lauryn McDonough, Senior Director, Candy, Mondel?z International. “After talking to SOUR PATCH KIDS consumers, we learned that SOUR PATCH KIDS CHEWS are what today’s consumers are after – you can sink your teeth into them, there’s a bold sensorial experience, and the texture is just right.”
Eighty-seven percent of Gen Z say they play video games on devices such as smartphones, gaming consoles, or computers at least weekly, and SOUR PATCH KIDS wanted to make a candy that fit their lifestyle. Gamers can rest easy knowing their controllers are safe from sticky sour dust. The individually wrapped candies and sour on the inside means a shorter break from your controller due to sticky fingers, and more time battling your enemies and making game-winning plays.
To celebrate the SOUR PATCH KIDS CHEWS debut on shelf, the brand is teaming up with fan-favorite gaming streamers Cinna, Gleam, Typical Gamer, DOUGDOUG, JeromeASF, Juliakins, PartyArlie and Caryn and Connie bringing SOUR PATCH KIDS CHEWS straight to the livestream on Twitch and YouTube. During select livestreams, viewers can participate in interactive moments to drive mischief and for the chance to win the ultimate gaming bundle, inclusive of a custom SOUR PATCH KIDS CHEWS gaming controller, SOUR PATCH KIDS CHEWS candy, and other merch. (Web Site) www.sourpatchkids.com
Sparkling Ice And Casey’s Come Together In Support Of Military Veterans With K9s For Warriors
Sparkling Ice®, crafted by Talking Rain Beverage Company®, and Casey’s are teaming up again. This time they’re getting “caffeinated for a cause” with Sparkling Ice Caffeine in support of K9s For Warriors, the nation’s leading provider of trained service dogs to military veterans suffering from post-traumatic stress disorder (PTSD), traumatic brain injury (TBI) and other invisible wounds of war – at no financial cost to the veterans.
“K9s For Warriors is doing vital work for veterans who need it most, and we’re proud to partner with Casey’s to further our support of this mission,” said Ken Sylvia, CEO of Talking Rain. “By visiting a Casey’s store and picking up the newest Sparkling Ice Caffeine Soda Shoppe flavors, Cherry Cola and Root Beer, flavor fans can get a Perfectly Caffeinated™ pick-me-up and support a meaningful mission, too.”
Since 2023, Talking Rain has grown its partnership with K9s For Warriors and reached many lives, both human and canine. Together, they’ve brought to life limited-edition product collaborations, invited Talking Rain employees to volunteer at K9s For Warriors’ headquarters and training facilities, and directly supported the pairing of three trained service dogs with veterans. Indirectly, the partnership has benefited countless more veterans, rescue dogs and families.
“The response from our guests to the exclusive launch of Sparkling Ice Caffeine Cherry Cola last fall made it clear this partnership really resonates,” said Steph Hoppe, vice president of omnichannel marketing at Casey’s. “We’re proud to team up with Sparkling Ice to support K9s For Warriors, helping fund the training of service dogs for military veterans, engaging our team members in a meaningful mission and creating life-changing impact in the communities we’re here to serve.”
At the annual Casey’s Commitment Conference (C3) this May, Casey’s team members voted on the name of the service dog this partnership supports. They’ll get to meet Knox, whose name is a nod to Casey’s expanding into the Knoxville market, during his visit to Casey’s Store Support Center in Ankeny, Iowa, this fall. Guests can catch a glimpse of Rocky, a rescue dog-turned-service dog who was trained by K9s For Warriors, across all Casey’s promotional materials in stores and online. In May and June, Casey’s Rewards is offering a 2 for $3 deal on Sparkling Ice 16oz can products. (Web Site) www.sparklingice.com
Taco Bell Promotes Its First-Ever Cold Brew Lineup At Live Más Cafés
Taco Bell has introduced its first-ever Cold Brew lineup at Live Más Café locations, bringing a bold new challenger to the daily coffee routine. The permanent additions pair smooth, full-bodied Cold Brew with flavor-forward Cold Foams designed to give fans a fresh reason to rethink their go-to order.
Headlining the lineup is the Purple Velvet Cream Cold Foam, a purple-hued, horchata-inspired topping first introduced at Live Más Live. Joined by Caramel Dulce Cream and Vanilla Cream Cold Foam options, each Cold Foam brings a touch of sweetness and velvety finish to every sip. The result is a rich, layered experience that blends Taco Bell’s signature flavor innovation with a coffee you’ll want to reach for any time of day.
“We’ve spent decades building a bold flavor legacy at Taco Bell, and now we’re bringing that same innovative mindset to coffee at Live Más Café” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. “As we continue to build the Café experience, Cold Brew and Cold Foams felt like the natural next step – bringing a flavor-forward, premium coffee experience into fans’ everyday routines.” (Web Site) www.tacobell.com
Tequila Tromba Promotes ‘Extra Grande’ Blanco Tequila
Tequila Tromba, a favorite of bartenders at many of the best bars in the world, has launched the 3.75L “Extra Grande” Blanco. Equal to five standard 750ml bottles, it is the biggest and boldest release in the brand’s history, rooted in the Mexican tradition of the botellón, the communal glass jug used for shared celebration, and reimagined for bars, restaurants, and home entertaining across the US.
“The Extra Grande 3.75L is a natural evolution for Tequila Tromba. We’ve always believed great tequila is meant to be shared. This new format gives bar operators and adult consumers more of the same craft Blanco they know from Tromba, while delivering strong value and a reduced packaging footprint,” said Eric Brass, CEO, Tequila Tromba.
The liquid inside is not bulk tequila dressed up in a big bottle-it is the same award-winning, small-batch Tromba Blanco that earned Double Gold at the TAG Spirit Awards and a Top 3 Best Craft Tequila ranking from USA Today. Handcrafted from 100% pure agave with no additives and no shortcuts, every ounce inside the 3.75L is as meticulously made as the very first drop that put Tromba on the map-clean, agave-forward, and uncompromisingly crafted.
Produced in small batches from 100% pure agave, Tromba Blanco is the handcrafted foundation of the Extra Grande. The size of the bottle changes nothing about the integrity of what’s inside. At a suggested retail price of $74.99, it delivers the same premium, artisanal tequila at 30%+ less per pour compared to standard-size bottles, making it as compelling for bar operators building margins as it is for hosts planning a backyard bash. Whether poured neat, batched into Margaritas, run through a frozen-drink machine, or left to infuse overnight with jalapeño and pineapple, the Extra Grande redefines what a large-format spirit can be: true craft tequila at scale, engineered for volume without ever compromising the handcrafted quality that has always defined the brand. (Web Site) www.tequilatromba.com
Texas Super Kings Announce H-E-B as Official Grocery Partner
The Texas Super Kings (TSK), one of the six franchises participating in the flagship cricket league in the United States – Major League Cricket (MLC), have announced a two-year partnership with H-E-B as the Official Grocery Partner of the team, covering the upcoming 2026 and 2027 seasons. A key highlight of the partnership will be the organization of two community cricket clinics, proudly presented by H-E-B. These clinics will provide young athletes with hands-on professional coaching, supporting grassroots cricket development and encouraging wider participation in local communities.
“We are thrilled to welcome H-E-B into the Texas Super Kings family,” said Anurag Jain, Co-owner at Texas Super Kings. “Their commitment to the community and their growing engagement with diverse audiences makes them a perfect partner as we work to expand cricket’s footprint in the U.S.”
“As cricket continues to gain momentum across Texas, we are excited to support a team that reflects the energy and passion of the communities we serve. We are proud to invest in this wildly popular sport that brings people together,” Said Mabrie Jackson, Managing Director, Public Affairs H-E-B/Central Market. (Web Site) www.heb.com
Twisted Alchemy Expands At Whole Foods Market; Launches New Products For Summer 2026
Twisted Alchemy, the craft beverage brand known for its premium, Whole30-approved 100% cold-pressed juices and cocktail mixers, has announced a major expansion into select Whole Foods Market stores in California, Arizona, Nevada, Florida, and Hawaii beginning mid-May 2026.
The expansion significantly increases the brand’s retail footprint in key markets. This builds on Twisted Alchemy’s initial launch into Whole Foods Market in late 2024 across the Southwest and Midwest regions, further expanding the brand’s presence nationwide and strengthening its footprint across both coasts. As part of this rollout, Twisted Alchemy will introduce three new products to Whole Foods Market shoppers. These ultra-premium, high-quality juices include 100% Blood Orange Juice and Cold-Pressed Skinny Spicy Margarita Mixer as year-round offerings, along with Cold-Pressed Dragon Fruit Citrus Refresher as part of the summer seasonal lineup.
“We set out to create juices and mixers that reflect the true integrity of fresh fruit-100% cold-pressed, pure, and uncompromised,” said Kim Holstein, Co-Founder of Twisted Alchemy. “With this expansion, more consumers can experience the same premium quality trusted by the world’s top bars and hospitality programs.”
In addition to new product launches, Whole Foods Market shoppers will have access to Twisted Alchemy’s core lineup, including 100% Persian Lime Juice, 100% Eureka Lemon Juice, and 100% Pomegranate Juice, essential ingredients for both culinary and beverage applications. Seasonal favorites Cold-Pressed Passion Fruit Elixir and Cold-Pressed Watermelon Twist will also return in May, offering bright, tropical flavor profiles ideal for warm-weather occasions. Looking ahead, Twisted Alchemy’s 100% Cold-Pressed Pineapple Juice will be available in early 2027, continuing to bring fresh, vibrant flavor to shelves year-round. (Web Site) www.twistedalchemy.com
Whataburger® Promotes New Hot Honey Crisp Whatachick’n® Sandwich
Whataburger®’s new Hot Honey Crisp Whatachick’n® Sandwich brings a bold new flavor experience to the menu for a limited time, blending savory chicken with a drizzle of fiery but sweet sauce that keeps every bite interesting. Built for fans always on the hunt for their next taste adventure, this latest creation delivers a fresh mashup that feels equal parts comfort food and culinary plot twist.
The new Hot Honey Crisp Whatachick’n® Sandwich features a juicy, hand breaded Whatachick’n filet topped with a creamy red pepper cheddar cheese spread, finished with a generous coating of hot honey made with chili crisp. Served on a golden soft potato bun, every layer is thoughtfully crafted for a sandwich that’s as elevated as it is indulgent. It’s a combination that delivers on all levels – a satisfying crunch, a smooth and luscious cheese, and a hot honey kick that lingers just long enough to make an impression.
“We know our fans are always looking for their next flavor obsession,” said Whataburger Chief Marketing Officer, Scott Hudler. “The Hot Honey Crisp Whatachick’n® Sandwich delivers that balance of sweetness, heat and texture in a way that feels fresh, fun and unmistakably Whataburger.” (Web Site) www.whataburger.com
Wild Turkey Unveils Gold Foil Edition Kentucky Straight Bourbon
Wild Turkey, the award-winning distillery renowned for its bold Kentucky bourbon, is looking to its own legendary past for inspiration to inform its future. The distillery has introduced Austin Nichols Archives Collection, a new limited-edition annual series commemorating some of the most coveted vintage bottles in Wild Turkey’s storied history. The inaugural release in the series, Gold Foil Edition, is a 16-year-old 120-proof Kentucky straight bourbon crafted to capture the spirit of one of Wild Turkey’s most iconic vintages from the 1980s and 1990s, affectionately known by fans as “Cheesy Gold Foil.”
Launching after the hugely successful Master’s Keep series concluded last year, Austin Nichols Archives introduces a new line of highly collectible, limited-edition bourbons. It is the first Wild Turkey series to be solely led by Associate Master Blender Bruce Russell, carrying the Russell family legacy of uncompromising quality into the next generation. Bruce first conceived the series more than a decade ago to honor his grandfather, Jimmy Russell, and to reimagine beloved classic bottlings through a modern lens while paying tribute to Wild Turkey’s signature approach to bourbon making. For Bruce, the Austin Nichols Archives Collection is both a personal passion project and a major professional milestone.
“Austin Nichols Archives has been a labor of love, and I’m excited to finally share it with bourbon lovers everywhere,” said Russell. “Gold Foil Edition was the perfect bourbon to launch the collection. Inspired by a personal favorite of mine and of many Wild Turkey fans, I drew on everything I’ve learned from my father and grandfather to create a whiskey that honors the Wild Turkey legacy.”
With Gold Foil Edition, bourbon lovers can expect notes of Wild Turkey’s ‘signature funk’, dark fruit and mature oak, alongside cherry cola, clove, dark honey, and an extremely long finish of peppery spice, brown sugar, and leather. The 16-year-old, non-chill filtered, 120-proof bourbon was crafted from barrels sourced from Wild Turkey’s celebrated Camp Nelson F, D, and E rickhouses.
The packaging is as artful as the bourbon itself. Inspired by vintage advertising and Wild Turkey’s origin story, the canister features an autumnal hunting scene that nods to how the brand got its name. Inside, gold foil lining and a label reminiscent of the original vintage complete the tribute. In a playful touch for devoted fans, each release in the series will include a different hidden Easter egg, beginning with the Gold Foil Edition. As the hunt for vintage bourbons, or “dusties,” continues among enthusiasts, this collection invites fans to create new memories with whiskeys inspired by Wild Turkey’s most iconic releases. Wild Turkey Austin Nichols Archives Gold Foil Edition is available in limited quantities in select markets beginning this May for a suggested retail price of $400. (Web Site) www.wildturkeybourbon.com
Novus Foods Introduces Winky Protein Pudding
Novus Foods has launched Winky Protein Pudding, a new refrigerated snack designed to redefine expectations around protein-rich foods. Built on the belief that consumers shouldn’t have to sacrifice taste to eat better, Winky delivers a dessert-first experience with functional nutrition built in.
At a time when most protein snacks start with function and hope the taste follows, Winky starts with dessert and lets the nutrition speak for itself. With more than thirty years of pudding-making expertise, Novus Foods has the capability to deliver on both. Each 3.5 oz cup of Winky Protein Pudding offers: 10g of protein, No added sugar, 80-90 calories, Made with whole milk, and No artificial sweeteners. The result is a snack that feels like dessert first, without giving up the functional benefits driving today’s purchasing decisions. Winky launches with a lineup of nostalgic, craveable flavors: Chocolate, Vanilla and Salted Caramel.
The launch comes as high-protein snacking continues to grow alongside a meaningful shift in how consumers think about what they eat. The rise of GLP-1 medications has created a significant and growing population of consumers focused on maximizing nutrient density per calorie – people who need high protein and low sugar, but haven’t stopped wanting food that actually tastes good. According to Numerator, dessert snack sales among GLP-1 households are up 27% compared to just 1.8% growth among non-GLP-1 households in 2025 – with GLP-1 shoppers eating more intentionally and spending more per unit, a clear signal that this consumer is willing to pay for quality and satisfaction. Winky is built exactly for that moment. Winky Protein Pudding began rolling out nationally in April 2026, launching first at Kroger and H-E-B, with additional distribution at Target, Meijer, Wakefern, and Walmart expected later this year.
“For years, refrigerated desserts have ignored nutrition and protein brands have ignored taste,” said Matt Paolucci, Vice President of Commercial Strategy at Novus Foods. “Consumers stopped accepting that tradeoff a long time ago – the category just hasn’t caught up. Winky is permission to indulge, with the nutrients consumers are already looking for. Great taste and nutrition aren’t an either/or; they’re the baseline.” (Web Site) www.nosh.com
Woodford Reserve Unveils Heirloom ‘Red Corn’ Distillery Series
Woodford Reserve has launched the latest limited-edition release in its experimental Distillery Series: Red Corn. This unique Kentucky Straight Bourbon Whiskey highlights the distillery’s commitment to grain innovation, featuring an heirloom red corn variety that delivers a distinctively bold and spicy profile.
The story of Red Corn is one of both craftsmanship and resilience. The heirloom grain was grown on a local farm adjacent to the historic Woodford Reserve Distillery in Versailles. Unlike traditional yellow corn, this deep-pigmented variety imparts robust, savory, and spicy notes into the bourbon, creating a complex departure from the brand’s signature profile. Nature, however, added a final twist to this special release. During the growing season several years ago, a severe storm swept through the region, damaging a significant portion of the crop. This resulted in a low yield, making the remaining harvest – and the bourbon it produced – even more rare.
“The Distillery Series was created to push the creative boundaries of whiskey,” Master Distiller Elizabeth McCall said. “Despite the challenges of the season, the red corn we were able to harvest produced a whiskey that is as resilient as it is flavorful. It’s a true testament to the terroir of Woodford County.” (Web Site) www.woodfordreserve.com
Zing Zang Celebrates America’s 250th Anniversary With Patriotic Limited-Edition Bottle Supporting The USO
Zing Zang, America’s #1 Bloody Mary Mix, is commemorating America’s 250th anniversary with a limited-edition red, white and blue bottle celebrating the nation’s milestone and summer cocktail culture. As part of the initiative, Zing Zang is partnering with the USO and donating $50,000 to support the nonprofit’s mission of strengthening the well-being of America’s service members and their families worldwide. The commemorative packaging features patriotic Americana-inspired design elements and will appear on Zing Zang Original Bloody Mary Mix bottles throughout the summer, a season synonymous with gatherings, celebrations, and one of America’s most iconic cocktails.
“As our nation approaches its 250th anniversary, we wanted to celebrate the moment in a way that gives back,” said E.G. Fishburne, Vice President of Marketing for Zing Zang and a U.S. Army veteran. “Few cocktails are as closely tied to American brunch culture as the Bloody Mary, so it felt fitting for America’s #1 Bloody Mary Mix to mark this milestone while supporting the USO’s important mission, and the men and women who serve our country.”
“We’re honored to partner with Zing Zang as the country prepares to celebrate America’s 250th anniversary,” said Ben Leslie, USO Chief Development Officer. “Support from partners like Zing Zang helps the USO continue delivering programs and services that keep service members connected to family, home, and country.” (Web Site) www.zingzang.com
Inmar Intelligence Solves Retail Media Fragmentation And Scaling Challenges For Creator Campaigns With New Media Solution
Inmar Intelligence, a leader in data-driven media and incentive technology, has launched its Multi-Retailer Creator Activation. This first-of-its-kind approach enables brands to maximize the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance. This new approach transforms content into performance-driven retail media that delivers enhanced targeting and measurable sales outcomes.
The relationship between creators and retail media networks is a mutually beneficial one. Creators bring a human-driven creativity to RMNs while gaining the opportunity to become a vital part of the commerce engine that drives sales and strengthens their relationships with brand partners. Recent Inmar research found that 64% of consumers who interact with creators daily will visit three or more retailers per week, underscoring how creators have the power to influence where consumers shop and what they buy. As Creator marketing continues to become a more integral capability within the retail media solution set, brands are looking to both scale and measure impact.
“Brands increasingly see creator marketing as a critical part of their retail media strategy, but executing across fragmented retail media networks can create operational complexity and measurement challenges,” said Pia Ostos, EVP & President, Martech, Inmar Intelligence. “Our Multi Retailer Creator Activation helps brands scale impactful creator content across retailer environments while simplifying execution and delivering a clearer view into performance and sales outcomes.”
Powered by Inmar’s proprietary technology and first-party retail purchase signals, the Multi-Retailer Creator Activation Strategy identifies high-performing creators using the Total Fitscore™, which helps brands match creators to the retailers and audiences most aligned to their campaigns. Content is activated across social, off-site and onsite retail media, allowing brands to maximize the message to the customer without sacrificing their ability to measure impact.
“Creators and retail media have a symbiotic relationship that represents the next megatrend in advertising,” said Andrew Lipsman, Independent Analyst at Media, Ads + Commerce. “Each form of media is powerful on its own, but together they allow advertisers to target retailers’ first-party audiences with breakthrough content and measure performance. While lack of ease, scale and measurable ROI have impeded further brand investment in creator media, Inmar’s approach solves for all three. By unifying creator programs across many retailers simultaneously, advertisers can capitalize on multiple audiences and trip types, creating the most effective campaigns while still understanding performance.” (Web Site) www.inmar.com
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