Paul Stuart Returns To Michigan Avenue
Paul Stuart, the American luxury men’s retailer dressing the discerning gentleman since 1938, has announced its return to Chicago’s Magnificent Mile, relocating its Oak Street boutique back to North Michigan Avenue.
In a strategic move to elevate its presence in the Windy City, the new two-level, 5,250-square-foot store marks a significant milestone in its continued commitment to the Chicago market. Paul Stuart’s history with the city extends almost three decades, having opened its first store in the famed 875 North Michigan Avenue (formerly known as The John Hancock Center). Upon entering the new Michigan Avenue store, visitors find a spacious, open environment filled with natural light. The store’s ambiance is refined and sophisticated yet unpretentious, with elegant details such as wood paneling and marble accents. As visitors make their way up the staircase, they can admire a stunning nouveau vintage starburst light fixture and take in an incredible view of Michigan Avenue and Water Tower Park through a wall of windows.
On the second floor, visitors will discover the heart of Paul Stuart’s tailored clothing collection and the store’s Made-to-Measure and customLAB areas – the younger, more accessible Made-to-Measure launched in 2018, allowing customers to create custom garments to their exact measurements. Providing a quiet respite from the busy avenue outside, The Michigan Bar offers customers the opportunity to relax and sit back with a fine-crafted cocktail.
“We are excited to return our flagship outpost to the iconic Michigan Avenue,” said Paul Stuart President and CEO Trevor Shimpfky. “This store represents more than just a retail space; it’s a testament to our dedication to providing an unparalleled shopping experience to our valued customers. We can’t wait to showcase Paul Stuart’s distinctive blend of craftsmanship, sophistication, and sartorial excellence to the Magnificent Mile.” (Web Site) www.paulstuart.com
US Foods CHEF’STORE Continues Steady Growth With Five New Store Openings Planned In 2024
US Foods Holding Corp., one of America’s leading foodservice distributors, plans to open five new CHEF’STORE® locations in the second half of 2024. The new stores will be in Beaverton, Ore.; Hampton, Va.; Hickory, N.C.; Sandy Springs, Ga.; and Virginia Beach, Va. With the inclusion of the five new locations, US Foods will now have a network of more than 95 CHEF’STORE locations across 14 states by year-end.
CHEF’STORE offers a one-stop-shop for restaurant operators, food industry professionals, community groups and at-home chefs to quickly stock up or replenish ingredients and supplies by the case and in individual quantities. The new warehouse format stores will offer a wide assortment of products from fresh produce, meat, dairy, and beverages to restaurant equipment, catering essentials, janitorial supplies and other restaurant essentials. CHEF’STORE is open to the public seven days a week and no membership is required.
“We are thrilled to enhance our store footprint into new areas of the country where we can serve existing and new customers with exceptional value and service, and a vast selection of competitively priced restaurant-quality products and supplies,” said Irfan Badibanga, president of CHEF’STORE. “Our continued growth plans support our commitment to serving independent restaurant owners, foodservice operators, and community members with the products they need, exactly when they need them.” (Web Site) www.usfoods.com
CITGO Enters EV Space With Pilot Program In Michigan
CITGO Petroleum Corporation, along with longtime Marketer Folk Oil Company, recently launched an electric vehicle (EV) charging pilot program designed to meet the needs of EV drivers in Battle Creek, Michigan. The CITGO location at 15551 11 Mile Road now offers both regular transportation fuel and EV charging stations. For added consumer convenience, EV Chargers include both Charging System (CCS) and the North American Charging Standard ( NACS) plugs.
“As a Marketer, we need to provide offerings that meet all types of transportation needs for our consumers,” said Jim Linton, President of Folk Oil Company, “so we appreciate how CITGO is approaching the EV space in a way that ensures its Marketers’ success. Working together we were able to pinpoint the best location to launch this program.”
CITGO devised an internal model to assess the viability of EV sites and collaborated with national electrical company AGI for implementation. The turnkey solutions provider will work with stores throughout the entire process, even facilitating access to available grants via the National Electric Vehicle Infrastructure (NEVI) Formula Program, the Inflation Reduction Act and U.S. Department of Transportation’s Utilities.
Kevin Kinney, CITGO General Manager of Brand Equity, explained how the CITGO approach differs from the conventional industry approach. “Instead of a store receiving a monthly rent for EV Charger installation, the CITGO program provides upfront assistance, while still giving the Marketer full ownership of the installed EV charger,” Kinney said.
Starbucks Announces New Accessibility Guidelines For Its U.S. Store Portfolio
Starbucks Coffee Company is creating a more accessible store experience across its U.S. store portfolio through an Inclusive Spaces Framework. Building on the company’s commitment to inclusion, the new design framework defines how Starbucks will help expand independence, choice and ease for all people across physical and digital spaces. The first store to be built using the inclusive design framework has opened in Washington, D.C. and features items such as optimized acoustics and lighting for improved visual and audible communication for customers and accessible equipment designs for a better partner (employee) experience among other features.
The Inclusive Spaces Framework was created in partnership with a diverse community of customers, partners and accessibility experts to develop scalable solutions for retail spaces. Moving forward, all newly built and renovated Starbucks company-operated stores in the U.S. will begin to incorporate the framework, a key milestone in ensuring Starbucks continues to expand accessibility and inclusion. The framework will also be open sourced and further developed to help expand accessibility across the retail industry. An estimated one in four adults in the United States has a disability and Starbucks is working to better meet the needs of its partners, customers and communities. The Inclusive Spaces Framework is already intentionally embedded into the company’s rapid store growth plans in the U.S.
“At Starbucks, we have challenged ourselves to imagine what’s possible when we take a closer look at the many ways our partners and customers interact with us and experience our stores every day,” said Katie Young, senior vice president of store operations. “Building and scaling an Inclusive Store Framework is central to our mission of connection and will lead to greater access for all.”
Loblaw, Canada’s Food And Pharmacy Retail Leader, To Open More Than 40 Additional Stores
Loblaw Companies, Canada’s food and pharmacy retail leader, expects to invest more than $2 billion dollars into the Canadian economy in 2024. This record investment reflects Loblaw’s commitment to enhancing its store network, creating job opportunities, and improving accessibility to affordable food and healthcare services for communities across the country. Part of the Company’s investment will be in its store network, with plans to build more than 40 new stores, expand or relocate another 10 and renovate more than 700 others.
“This year, we are investing where Canadians need it most. We will introduce more than 40 new discount stores and 140 new pharmacy care clinics in communities across the country – making healthcare and affordable food more accessible to more people,” said Per Bank, President and CEO, Loblaw Companies Limited. “These investments in Canada are a catalyst for job growth and the creation of countless opportunities, in our stores, in our company and with the many partners who work with us.”
Playa Bowls Accelerates Growth With Eight Multi-Unit Franchise Agreements
Playa Bowls, the nation’s leading superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls, juices, smoothies, cold brew and more, announced the signing of eight new multi-unit franchise agreements. These agreements will lead to the establishment of 54 new shops, underscoring the brand’s robust and accelerating nationwide growth. As part of these franchise commitments, Playa Bowls will enter the Chicago market and increase its presence with existing owners in Miami, New York, Boston, and other regions.
“With these 54 shops added to the 100+ units already in the pipeline, Playa Bowls growth is only ramping up. We are well on the way to achieving our goal to establish a presence in every region of the U.S., and our current initiatives are successfully reaching key markets nationwide,” said Jayson Tipp, Chief Development Officer at Playa Bowls. “We’re thrilled that existing franchise owners comprise 60% of our new commitments and are rapidly signing significant multi-unit commitments while we continue to welcome new operators into the Playa Bowls family. Our franchise owners demonstrate a clear passion for the brand and our mission to provide a healthy lifestyle to communities around the world. Signing these eight multi-unit development commitments give us a strong start to 2024, while we have a strong pipeline with even more commitments pending in the next quarter.”
For the remainder of 2024, Playa Bowls plans to sustain this momentum by opening 75 new shops and securing franchise commitments to enable the addition of 150 more locations in both existing and new markets. Targeted markets for expansion this year include Houston and Dallas, TX while tremendous potential remains to grow the brand in many existing markets.
Badlands Ranch Launches Within The Independent Pet Channel
Badlands Ranch™, the premium dog nutrition brand providing superfood-packed dog food and treats for canine health, has announced that the brand is now available to independent pet stores through its partnership with key distributors in the channel including Phillips Pet Food & Supplies, Veterinary Service Inc (VSI), American Distribution and Manufacturing Company (ADMC) and National Animal Nutrition, Inc (NAN). Founded by actress, animal advocate, and philanthropist Katherine Heigl, Badlands Ranch is an extension of her passion for animals, striving to enhance the lives of pets worldwide through unparalleled nutrition.
Badlands Ranch’s dedication to pet well-being aligns seamlessly with the commitment to quality and community-building within the independent pet channel. One of Badlands Ranch’s leading products, Superfood Complete, has achieved remarkable success with over 3 million units sold due to its inclusion of superfoods, including turmeric, ginger, and lion’s mane mushrooms. Now, through these strategic partnerships, this product will be available in numerous additional retailers. This expansion will provide more pet owners with access to this best-selling air-dried dog food, supporting various aspects of dogs’ health, including skin and coat, digestion, immune function, and energy levels.
Pediatric Nutrition Company Bobbie Launches Organic Infant Supplements
Bobbie, the mom-founded pediatric nutrition company, announced its first move beyond infant formula with two organic infant supplements: Vitamin D and Probiotic Drops. The move marks the company’s first foray into non-formula products, a natural extension of its existing high quality, simple formula lineup. Bobbie Organic Vitamin D Drops-75% of infants do not meet the recommended daily intake of Vitamin D. Yet nearly all babies, regardless of how they’re fed, can use a boost of this essential nutrient. Featuring a 3-drop dose for optimal dosing safety, Bobbie’s Organic Vitamin D drops help little ones reach their daily recommended 400 IU of vitamin D with a simple, USDA Organic & Non-GMO recipe that’s made with just two ingredients . Suitable for breastfed and combo-fed infants. Bobbie Organic Probiotic Drops-The truth behind probiotics? Not all strains are created equal. True to Bobbie form, they’re leading with the latest science and research, leaning on a blend of two probiotic strains that have been clinically studied to support colicky babies: Pediococcus pentosaceus and Bifidobacterium longum. 20-40% of all infants have colic, that is, they can cry 3 hours a day, more than 3 days a week, for 3 weeks. Some experts believe increasing diversity in an infant’s gut microbiome can help calm the crying in colicky babies. Bobbie’s USDA Organic & Non-GMO Probiotic drops are formulated with unique probiotic strains clinically proven to help reduce crying time (and frequency) in colicky infants.
Coca-Cola® Spiced Offers Uplifting Taste Experience
It’s Coca?Cola, only spiced. Coca?Cola Spiced transforms the familiar into the extraordinary. Blending the iconic taste of Coca?Cola with a burst of refreshing notes from raspberry and spiced flavors, Coca?Cola Spiced offers an uplifting taste experience. Coca?Cola® Spiced is also available in Zero Sugar.
colorFX By imPRESS Launches
imPRESS Manicure from KISS Products Inc., the world’s largest manufacturer and distributor of professional quality nail and lash products, has launched colorFX by imPRESS. These first-to-market pre-applied adhesive nails with chrome-like effects and unique, trendy colorways cannot be achieved from any ordinary nail polish. The one-step, peel and press, no-glue manicure promises a better-than-polish, mess-free mani in minutes. The highly anticipated next chapter and evolution of imPRESS, colorFX, is raising the category standards and opening a world of new creative possibilities with minimal effort and spend. The nails look like custom nail art but take mere minutes to DIY – just peel, press and go! Choose from 26 sought-after shades to match every mood and suit all beauty enthusiasts. The easiest no glue manicure with new and improved, patented dual-layer Super Hold Adhesive allows your nails to stay put and perfect for up to 7 days. No chipping, no smudging, and no dry time, these nails are ready-to-wear. Each nail kit contains 30 perfectly manicured press-on nails, prep pad, mini nail file, and manicure stick. Not only does colorFX by imPRESS offer flawless looks and finishes, but the process is also safe on natural nails, with easy, mess-free removal.
“Being able to offer consumers this very special, multi-dimensional color effect manicure without having to spend a lot of time and money in a salon is what the imPRESS brand is all about. We are excited for our consumers to instantly and affordably express themselves with these next generation, salon-inspired shades and effects,” said Annette DeVita-Goldstein, SVP of Global Marketing.
Guy Fieri Launches NEW Flavortown™ Sauces
Chef, restaurateur, and Emmy Award-winning television host Guy Fieri, one of the world’s most recognizable and influential culinary stars, is bringing more big, bold flavor into every home and to grocery stores across the United States with the launch of his new Flavortown Sauces line. The dynamite line of nine top-notch condiments and BBQ sauces, including Guy’s Famous Donkey Sauce, has all taste buds covered regardless of the dish or meal occasion. These nine lip-smackin’ sauces include: Famous Donkey Sauce, Top Secret Sauce, Honey Mustard Sauce, Poppin’ Jalapeno Sauce, Kickin’ Chipotle Sauce, Smokin’ Hickory BBQ Sauce, Mop Sauce BBQ Sauce, Carolina Style BBQ Sauce, and Money Honey BBQ Sauce. This punch-you-in-the-mouth lineup of Flavortown BBQ sauces and condiments will be available nationwide in grocery and mass retail stores beginning in March 2024.
GOODLES Launches Gluten-Free Mac And Cheese Line
GOODLES, the brand that reimagined mac and cheese, has launched its first gluten-free products – GLUTEN FREE VEGAN BE HEROES and GLUTEN FREE CHEDDY MAC. Plus, like all GOODLES mac and cheese, they’ve got protein, fiber, prebiotics, and 21 nutrients from plants. Now, gluten-intolerant shoppers can dig into a mac and cheese that, like the classic, is nostalgic, savory, and creamy. GLUTEN FREE CHEDDY MAC tastes just as delicious as the regular CHEDDY MAC and packs 13 grams of protein and four grams of fiber per serving. VEGAN BE HEROES is a gluten-free & dairy-free mac and cheese that actually tastes AMAZING and satisfies two dietary needs without sacrificing taste and texture. Its vegan cheddar is made from cashew nut milk for a savory, cheddar-y flavor.
“Delicious taste is always our #1 goal, and gluten-free has an added goal – it needs to taste AND FEEL like normal wheat pasta without any of the gluten,” said Molly Michet, Chief Product Officer at GOODLES. “It took over 18 months to develop the perfect gluten-free mac that we felt good enough to bring to market. We made a creamy mild cheddar version so gluten-free consumers can now try our classic CHEDDY MAC and a rich cashew-based Vegan version – there’s something for everyone!”
Häagen-Dazs Unveils Two New Flavors
Häagen-Dazs® has announced its first original flavors release since 2022. The New York Strawberry Cheesecake combines velvety creamy cheesecake ice cream with a swirl of sweet strawberry sauce and soft spiced graham cracker crust pieces. It’s perfectly sweet and tart and smooth, honoring the NY style cheesecake. Vanilla Caramel Pecan features creamy vanilla ice cream paired with perfectly gooey caramel sauce and caramelized toasted pecans. The two new 14-ounce flavors are now available at select locations with nationwide availability expected by April.
“Our two new, original ice cream flavors New York Strawberry Cheesecake and Vanilla Caramel Pecan are certain to become consumer favorites in our national portfolio,” said Rachel Jaiven, Head of Häagen-Dazs® Marketing. “The New York Strawberry Cheesecake flavor is a special new flavor, we like to think of it like a love letter to our home city of New York.”
LAY’S® Says Hello To Swicy™ With New Sweet & Spicy Honey Flavored Potato Chips
Everyone knows opposites attract when it comes to love, but Lay’s® is proving the theory also stands true when it comes to food with the debut of its latest flavor innovation: Lay’s® Sweet & Spicy Honey flavored chips. America’s favorite potato chip brand is celebrating what happens when sweet and spicy flavors come together in perfect harmony – a combo coined as Swicy™. Sweet and spicy snackers alike can get their hands on Lay’s Sweet & Spicy Honey flavored chips at retailers nationwide now.
“As a leader in flavor innovation, Lay’s is always on the lookout for the latest trends to inspire our next potato chip flavors,” said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. “From condiments to cocktails to restaurant menus, the Swicy food trend is everywhere now, so we’re excited to bring this unique combination of flavors to life in potato chip form for fans of sweet heat.”
Loacker Brightens Shelves With New Minis Spring Mix
As warmer weather approaches and consumers seek lighter sweet indulgences, Loacker, the iconic Italian wafer and confectionery company, has introduced its new Loacker Minis Spring Mix. Encompassing the pure goodness of Loacker, the new 80-ct bag of mini cream-filled wafers features three classic, perfect-for-spring flavors – vanilla, lemon and raspberry-yogurt – all individually wrapped to ensure convenient, mindful snacking. Beginning this month, the new Loacker Minis Spring Mix will be available at Costco locations nationwide.
“We are passionate about celebrating the joy that comes from sharing delicious treats with friends and family,” said TJ Rooney, president of Loacker USA. “We’re excited to usher in the spring season with fresh flavors that anyone can enjoy for picnics, road trips, in lunchboxes, or anywhere while on the go.”
Mooala Debuts Organic ‘On-The-Go’ Bananamilks At Sprouts
Mooala, a leading organic plant-based milk brand, has launched its best-selling Bananamilks in an “on-the-go” format in Sprouts stores nationwide. Customers wanting a healthier, yet still delicious milk for their lunchbox, snack time, or on the go now have a shelf stable 8oz option in three different flavors: vanilla, chocolate and strawberry. Mooala’s Bananamilk has become a household favorite in its traditional 48oz multi-serve package, but this is the brand’s first single-serve version of its best-selling product. Mooala’s newest innovation delivers convenience, health, and deliciousness rolled into one eco-friendly package.
“Our Bananamilks come in craveable flavors that kids and adults love, and our organic ingredients and nutrition also pass the “mom-police” test,” said Mooala CEO, Jeff Richards. We wanted families to have a guilt-free option for kids to enjoy; these are delicious and sneakily nutritious, with just a fraction of the sugar of other flavored milks.”
Serenity Kids Brings Bold Global Flavors To Babies With New World Explorers Pouch Line
Serenity Kids, the fastest growing shelf-stable baby and toddler food brand in the country, has debuted a new line of World Explorer Pouches, offering an international twist to standard baby food. As the first ever meat-based globally inspired varieties for baby and toddlers, this new line is a delicious culinary adventure honoring cherished dishes from around the world including Thailand, Argentina, Japan, Mexico, the Mediterranean, and India. The new World Explorers line includes six gourmet varieties: Free Range Chicken Coconut Curry, Grass Fed Beef Chimichurri, Wild Caught Salmon Teriyaki, Free Range Chicken Tikka Masala, Grass Fed Beef Kebab and Free Range Chicken Mexican Stew. Serenity Kids offers 28 nutrient-dense baby food pouch varieties in five lines: *new* World Explorers, Dairy-Free Smoothies, Ethically Sourced Meats, Organic Savory Veggies, and Purees with Bone Broth, as well as Grain Free Puffs, and a first of its kind A2 Whole Milk Toddler Formula. Serenity Kids is committed to only using premium-quality ingredients without any antibiotics, added hormones, pesticides, fillers, or major allergens. All of Serenity Kids’ products are third party tested for over 200 heavy metals and contaminants and the World Explorers line has received the Clean Label Project Purity Award.
“Our new World Explorers collection allows little ones to go on a global journey of flavors in a fun, nutritious, and convenient way,” said Serenity Carr, co-founder and CEO of Serenity Kids. “Starting solids is an exciting time for babies to explore textures and flavors. The new World Explorers line honors beloved international recipes and allows little ones to enjoy a broad range of tastes to help expand their palates during this critical flavor window time. We also believe that now it’s more important than ever to celebrate America’s multicultural heritage.”
Mattel Promotes Krista Berger To SVP, Barbie And Head Of Dolls
Mattel has promoted Krista Berger to Senior Vice President, Barbie and Head of Dolls, according to Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to whom Berger reports. In her new role, Berger will lead Product and Brand Marketing for Mattel’s Dolls category globally. Berger’s career at Mattel began in the Dolls division, where she established a robust foundation of intellectual property, licensor management, and commercial expertise across the Dolls portfolio and the U.S. Barbie business. In her most recent role as Vice President for American Girl Marketing, Partnerships, Content Development, and Sales, Berger’s experience was instrumental in driving the success and innovation of the American Girl brand.
Jamestown Container Companies Acquires Midwest Box Company
Jamestown Container Companies has acquired Midwest Box Company’s packaging business in Cleveland, OH. Both companies will work closely together during the transition of business to Jamestown Container, which they expect to complete quickly. As part of the agreement, Jamestown Container plans to operate the Midwest Box plant, and retain the General Manager, account managers, and customer service professionals responsible for these accounts, as well as several of the key operations and distribution personnel. “This purchase provides Jamestown Container Companies an immediate, exciting expansion and growth opportunity in Ohio,” said Joseph R. Palmeri, Vice President and Chief Operating Officer. “We constantly look for ways to strengthen our company’s position in the markets we serve, opportunities that support our long-term growth strategy to focus on core competencies, minimize the impact of rising costs, and maximize customer, employee and shareholder value.” Jamestown Container Companies, headquartered in Falconer NY, currently operates six manufacturing facilities, including locations in Falconer, Franklinville, Rochester, Lyons and Buffalo NY, as well as Cleveland OH. In addition, Jamestown Container is an owner in Greenpac LLC and a managing partner in Niagara Sheets LLC, both world-class, state-of-the-art manufacturing facilities in the Buffalo NY area.
Above All Advertising Introduces Digital Light Post Screen
Above All Advertising offers a Digital Light Post Screen with one of the most advanced refresh rates of 5124 2038HZ/S in digital signage. Features include: Moisture Proof & Dustproof, Anti-corrosion, Double ball bearing technology cooling fan, Weight: 80 Kg. Protection technology includes: Anti-static, short circuit, moisture-proof, dust-proof, anti-corrosion, anti-electromagnetic interference. At the same time, the electrical appliance has the functions of over-current, over-voltage, under-voltage, open circuit and over-temperature protection. There is a point-by-point brightness correction function to ensure that the brightness uniformity between pixels is less than or equal to 5%, and the brightness uniformity between modules is less than or equal to 5%. The module is equipped with a CPU and memory, the calibration data is stored in the module, and the uniformity is intelligently processed by the CPU in the module. Modules can be replaced quickly and easily. For more information, visit Above All Advertising Inc., 6980 Corte Santa Fe, San Diego, CA 92121. (Web Site) www.abovealladvertising.net
Sharp Imaging Introduces New Color ePaper Displays
Sharp Imaging and Information Company of America (SIICA), a global leader in the projector and display markets, has launched the new Sharp ePaper 13″ and 25″ Class (13.3″ diagonal and 25.3″ diagonal) displays, marking a new era in energy-efficient signage solutions. As a digital alternative to paper posters, the ePaper displays are ideal for applications requiring static content with regular updates, such as POS promotions, menu boards, allergen and nutritional information in retail and hospitality environments, timetables, or check-in and gate information in transportation environments. Taking a substantial step forward towards the carbon-neutral era, the Sharp ePaper displays offer always-on visibility with as low as zero power consumption when viewing a static image, only drawing minimal power when updating the displayed image. The displays ensure unimpaired readability in both the brightest environments, as well as semi-outdoor settings, presenting static digital images with a low-reflection and paper-like quality. With full-color capability enhanced by Advanced Color ePaper (ACeP) color performance, they deliver outstanding visual performances with excellent contrast, 180° wide viewing angles, and fine resolution for an ergonomic content presentation that looks remarkably like paper. The paper-like appearance is easy on the eyes with no reflections or blue light, underlining Sharp’s commitment to sustainability and viewer comfort. The Sharp ePaper displays offer quick and flexible installation options. Their slim, lightweight-design, which supports landscape, portrait, face-up, and face-down operation with multiple mounting points, not only enhances aesthetics but also provides space for an optional battery for versatile power solutions. The Sharp ePapers will be available in 13″ and 25″ Class sizes starting in March. For more information about Sharp’s new ePaper. (Web Site) www.sharpnecdisplays.us
Testrite Introduces New Build-A-Stand
Testrite Visual has introduced the Build-A-Stand, which can be customized by integrating graphics signage and other accessories. Its square tube connectors are designed for use with 1 inch square aluminum and 1″ square steel tubing. These aluminum tubing connectors are strong and flexible, and can be reinforced with available steel brackets. These aluminum tube connectors allow for building a wide variety of structures to meet custom needs while using off the shelf components. For more information, contact Testrite Visual, 216 South Newman Street, Hackensack, NJ 07601;. (Web Site) www.testrite.com
Trion Introduces New Zip Track Display
Trion Industries offers Zip Track, a cost-effective anchored merchandising system that maintains and fronts its product offerings in place at all times. Add facings with this easy to install and adjust system. Custom spring tensions and lane depths are available to fit any and all shelf and product needs. Zip Track is manufactured from a sturdy plastic material for durability. This system offers a wide range of adjustability for the ever-evolving beverage category and package designs. For more information, visit. (Web Site) www.triononline.com
Electrify Expo Kicks Off New Tore In Three New Locations In Orlando
Electrify Expo, North America’s largest electric vehicle (EV) festival, plans to expand its 2024 festival tour, adding three new locations in Orlando, Phoenix and Denver, making it the event’s largest schedule yet. The tour kicks off in Orlando in March and will continue all the way through November to the final stop in Austin, Texas. Building on the success of previous years, Electrify Expo will grow its number of demo experiences to include nearly all forms of electric transportation providing meaningful, firsthand experiences to attendees. This year, the expo will have a record number of demo zones for consumers of all ages to feel the thrill of going electric in electric cars and trucks, as well as e-bikes, e-motorcycles, e-dirt bikes, e-scooters, e-skateboards, low-speed vehicles + so much more. “The demand and curiosity from US consumers about electric vehicles is growing,” said BJ Birtwell, CEO and founder of Electrify Expo. “All the research about EV adoption points to the importance of first-hand experiences being the pivotal factor that will accelerate the transition to electric vehicles of all types. Electrify Expo is North America’s leading provider of these experiences and our growth speaks to the impact we are having on the industry.” (Web Site) www.electrifyexpo.com
Above All Advertising Introduces Custom-Printed Pickleball Court
Above All Advertising introduces the brand’s Custom-Printed Pickleball Court, where innovation meets play. Elevate your pickleball experience with its top-of-the-line court, meticulously designed to bring style, durability, and unmatched quality to your game. Key features include: Custom-Printed Aesthetics: Stand out on the court with a personalized touch. Its cutting-edge printing technology allows you to customize your pickleball court with vibrant colors, logos, and graphics. Make a statement and showcase your brand, team spirit, or personal style like never before. Premium Quality Materials: Crafted with the highest standards in mind, its pickleball court is made from durable materials to withstand the rigors of intense gameplay.
Whether you’re a professional player or a casual enthusiast, the court ensures longevity and consistent performance. Easy Setup and Maintenance: Above All Advertising Brand prioritizes convenience. Setting up your custom-printed pickleball court is a breeze, and with minimal maintenance required, you can focus on what you love – playing pickleball. Versatile Outdoor Use: Its courts are designed for both indoor and outdoor use, allowing you to enjoy the game in various settings. Bring the thrill of pickleball to your backyard, sports facility, or community center with confidence. Complete Package: Each purchase includes the net, providing you with a comprehensive solution for your pickleball needs. The Above All Advertising Brand promises a hassle-free experience in order to play. For more information, visit Above All Advertising Inc., 6980 Corte Santa Fe, San Diego, CA 92121; (Web Site) www.abovealladvertising.net
Applebee’s® 2 For $25 Menu Debuts NEW Sizzlin’ Skillets
Applebee’s favorite two-person pairing, the 2 for $25 deal, just got better. Now for a limited time, guests can enjoy two NEW Sizzlin’ Skillets, paired with an appetizer or two side salads for only $25. Warm up this winter with the NEW Garlic Sirloin Skillet or the NEW White Cheddar Bacon & Chicken Skillet plus a tasty appetizer or two side salads for dine-in, To Go, or delivery for an unbeatable value.
Perfect for any occasion, whether celebrating date night or going out with friends and family, Applebee’s 2 for $25 deal takes dining to the next level with its NEW savory, sizzlin’ skillets including: NEW Garlic Sirloin Skillet features a lightly seasoned 6 oz. USDA Select top sirloin grilled and smothered in a buttery garlic and parsley sauce. Served sizzling with garlic mashed potatoes and steamed broccoli. NEW White Cheddar Bacon & Chicken Skillet features grilled chicken breast smothered in a rich Parmesan and White Cheddar cream sauce, topped with Applewood-smoked bacon and crispy onions. Served in a sizzling skillet with garlic mashed potatoes and steamed broccoli. In addition to the NEW Garlic Sirloin Skillet and NEW White Cheddar Bacon & Chicken Skillet, limited time 2 for $25 entrée items also include the 6 oz. Top Sirloin. Paired to perfection with popular appetizers, guests can enjoy Applebee’s fan-favorite Boneless Wings or Mozzarella Sticks – or two side salads with their entrée.
“Applebee’s is heating up date night with two NEW Sizzlin’ Skillets on our popular, 2 for $25 menu,” said Joel Yashinsky, Chief Marketing Officer, Applebee’s. “Whether you’re in the mood for steak or chicken, our skillets are full of flavor and pair perfectly with some of our most popular appetizers, like Boneless Wings, or two side salads – all for an unbeatable price!” (Web Site) www.applebees.com
Angie’s® BOOMCHICKAPOP® Introduces New Cinnabon® Drizzled Kettle Corn
Angie’s® BOOMCHICKAPOP®, a brand of Conagra Brands, has partnered with Cinnabon®, known around the world for its ooey-gooey cinnamon rolls, to launch new Angie’s BOOMCHICKAPOP Cinnabon Drizzled Kettle Corn. Now you can enjoy the sweet and salty snack inspired by the flavors of a Cinnabon cinnamon roll when you’re on-the-go, watching tv or movies with family, or looking for a midday pick-me-up. The new popcorn was developed with Cinnabon Makara® cinnamon and delivers notes of baked dough and warm spices with a rich cream cheese drizzle and hints of vanilla. The popcorn is whole-grain, non-GMO and gluten-free.
“People know and love the taste of Cinnabon cinnamon rolls,” said Lucy Brady, president of Grocery and Snacks at Conagra Brands. “Angie’s BOOMCHICKAPOP is excited to partner with Cinnabon to bring its iconic flavor to the #1 kettle brand in ready-to-eat popcorn. It’s a perfect snack for anyone craving something sweet, salty, and delicious.”
“We are thrilled to continue our partnership with Conagra Brands by bringing the signature flavors of Cinnabon to ready-to-eat popcorn,” said Dave Mikita, President of International and Retail Channels at Focus Brands. “We’re always striving to bring our fans new and innovative ways to experience our World-Famous Cinnamon Rolls®, and this is no exception. The new Angie’s BOOMCHICKAPOP Cinnabon Drizzled Kettle Corn combines your favorite sweet treat with a salty snack for the perfect sweet and salty experience.” (Web Site) www.conagrabrands.com
Checkers & Rally’s Offers New Line Of Sourdough Melts Full Of Cheesy Goodness
Checkers & Rally’s, an iconic drive-thru restaurant chain known for flavorful, craveable food at a great value, now offers a new line of Melts filled with cheesy goodness including the Sourdough Double Melt, Bacon Sourdough Buford Melt and Bacon Sourdough Mother Cruncher Melt.
“As we continue through the colder winter months, there’s nothing more comforting than a bite full of melted cheesy goodness to warm you up – plus you can’t go wrong with a sourdough bun,” said Ryan Joy, Executive Chef at Checkers Drive-In Restaurants. “Our Melts are a stand-out in taste, quality and value and we know our guests will appreciate all the flavor packed into every indulgent taste, combined with an affordable price point.” (Web Site) www.checkers.com
Chuck E. Cheese To Give Away 50 Million E-Tickets
Chuck E. Cheese, the No. 1 global family entertainment fun center, is celebrating a thrilling new makeover to make its locations even more fun for today’s kids with its 50 Million E-Ticket Giveaway, which will give 1,000 lucky kids across the U.S. and Canada 50,000 e-tickets for a dream-come-true prize wall spending spree.
The average kid would have to visit Chuck E. Cheese every week for two years – the equivalent of over 100 hours of gameplay – to win 50,000 e-tickets. With 50,000 e-tickets, a kid can take home tons of awesome prizes from the iconic prize wall, including jumbo plushies, tabletop board and arcade games, playsets, branded merchandise and much more. Now through March 3, families can enter the giveaway at chuckecheese.com by submitting their preferred local store, email address and phone number – no purchase necessary.
The Chuck E. Cheese 50 Million E-Ticket Giveaway celebrates the brand’s most significant transformation yet, with a more than $300 million investment to enhance Chuck E. Cheese fun centers across North America, as well as the brand’s extension outside of its restaurants. Although only 1,000 kids will win the 50,000 e-ticket grand prize, every family that enters the sweepstakes will receive 1,000 bonus e-tickets for their next visit. (Web Site) www.chuckecheese.com
Dove Promotes New Plant Milk Cleansing Bars
Dove enters the premium bar space with NEW Dove Plant Milk Cleansing Bars, infused with plant-based milks to provide 24-hours of nourishment and the all-day soft skin you know and love from Dove. True to the Dove legacy of kind-to-skin cleansing and superior moisturization, Dove Plant Milk Cleansing Bars are pH-balanced and as mild as water – made with 100% gentle cleansers and formulas that are also 98% biodegradable.
The collection introduces four scent-sational bars, designed to match your mood and elevate your shower experience: Coconut Milk & Sugar Lychee – A smooth revitalizer, with the creamy, delicious scents of coconut cream & hint of lychee. Macadamia Milk & Willow Lavender – A serenity seeker, with the spa-like scents of wild lavender & vanilla chamomile. Oat Milk & Berry Brulee – A moisture marvel, with the scrumptious scents of juicy berries & hint of brown sugar. Turmeric Milk & Lemon Drop – A glow booster, with the fresh scents of sweet lemon & orange blossom.
“When we first introduced the Dove Beauty Bar in 1957 with our patented blend of mild cleansers and ¼ moisturizing cream, it set the blueprint for gentle skin care,” said Mele Melero, Global Vice President of Dove Skin Cleansing. “When it comes to premium bars, many of the current options out there focus solely on fragrance, with no added benefits. We immediately knew Dove Plant Milk Cleansing Bars could set a new standard for what consumers should expect from a premium bar – an elevated sensorial experience, while providing the superior nourishment you know and love from Dove.” (Web Site) www.dove.com
Dunkin’® Launches SPARKD’ Energy™ By Dunkin’ Alongside Limited-Time Offerings For Spring
As warmer weather approaches, Dunkin’ is announcing an innovation in energizing iced beverages with the debut of SPARKD’ Energy by Dunkin’ – a new, fruit-flavored way to run on Dunkin’. Alongside SPARKD’ Energy, Dunkin’ is doubling down on spring with a collection of delectable seasonal offerings. This spring’s lineup includes never-before-seen menu items, from cinnamon-forward sips and Churro Donuts to Dunkin’s first-ever Breakfast Empanada and Banana Chocolate Chip Bread. SPARKD’ Energy and the full spring menu will be available for a limited time at Dunkin’ restaurants nationwide.
For the brand that keeps America running, SPARKD’ Energy is a new iced sip at Dunkin’ that provides a revitalizing burst of energy, made with vitamins, minerals and a kick of caffeine. Rolling out in two sparkling, fruit flavors – Berry Burst with raspberry and strawberry flavors and Peach Sunshine with vibrant lychee and peach flavors – SPARKD’ Energy brings a fresh perspective on the classic idea of an energy drink. Crafted to offer a boost, SPARKD’ Energy is bursting with delicious flavors to give fans a new way to power through their day.
“America turns to Dunkin’, from sunrise to sunset, to help them power through their day,” said Beth Turenne, Dunkin’s Vice President of Category Management. “With the introduction of SPARKD’ Energy by Dunkin’, we set out to create a deliciously unique option for our guests. It’s not just another energy drink; it’s a totally new way to run on Dunkin’, incorporating the flavors that we know our fans enjoy.” (Web Site) www.dunkindonuts.com
Febreze Releases Its Third “Fragrance Of The Year,” Romance & Desire
With the power of science, and the craftsmanship of perfumery, Febreze developed and recently announced its third annual Scent of the Year, Romance & Desire. Rafael Trujillo, Vice President and Master Perfumer, worked with the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients sector, to discover what scents consumers are craving in 2024.
Research and global-trend forecasts reveal that whether it’s a romantic or a platonic relationship, people are craving meaningful connection. Romance & Desire is a new scent created to evoke that sentiment with notes of pink rose petals and the effervescent excitement of champagne.
Perfumery used to be a complex and time-consuming art of trial and error, but Trujillo is credited as the driving force behind marrying artistic expression with scientific process through use of consumer-centric digital innovation tools and artificial intelligence. Codifying the process allows the team at P&G to deliver more innovative fragrances faster by leveraging digital modeling and simulation along with the science of olfaction – our sense of smell. (Web Site) www.pg.com
PowerA Partners With Epic Games To Launch PowerA x Fortnite Collection
PowerA, a global leader in enhancing interactive entertainment with officially licensed gaming accessories, announced a partnership with Epic Games to launch Fortnite-themed video game accessories. The initial PowerA x Fortnite-branded Collection showcases captivating designs featuring beloved Fortnite characters, Peely and Midas, for the Nintendo Switch and Xbox Series X|S respectively.
For Nintendo Switch, the Peely design captures the essence of the iconic character with the Nana Nana logo and a bold yellow colorway, outfitting PowerA’s popular Enhanced Wireless Controller for Nintendo Switch, Protection Case for Nintendo Switch, and new Wired Earbuds for Nintendo Switch. For Xbox, the Midas design draws inspiration from the enigmatic character, blending subtle patterns with high-impact graphics and a black and gold color palette that mirrors Midas’s iconic appearance in the game. The design is outfitted on PowerA’s new Advantage Wired Controller for Xbox, equipped with the same features consumers have come to love, including immersive dual rumble motors, 3-way trigger locks for precision, and two mappable advanced gaming buttons that give gamers a competitive edge.
“With over 500M registered accounts worldwide and growing, it’s no secret that Fortnite remains a top game on all platforms. The PowerA x Fortnite Collection embodies an exciting fusion of innovation, design, and the captivating universe of Fortnite. As Epic Games’ partner for this venture, we are thrilled to unveil an exceptional range of gaming accessories poised to enhance the gaming journey for fans across the globe,” said Akio Strasser, Senior Global Marketing Director at PowerA. (Web Site) www.PowerA.com
Functional Mushroom Brand, FreshCap Launches Retail Partnership With GNC
FreshCap, the functional mushroom brand utilizing whole fruiting bodies to support a wide range of powerful benefits, has formed a nationwide partnership with GNC. The leading nutritional supplement retailer will have brick-and-mortar exclusivity to FreshCap’s best-selling line of high-quality functional mushroom products, all of which are non-GMO, certified organic and analytically tested to guarantee high levels of active beneficial compounds. The products will be rolled out to 1500 retail locations in March.
GNC will carry four of FreshCap’s beloved mushroom-based products, each formulated to promote health and longevity by increasing immunity, stress relief, cognitive function and more. The GNC-exclusive products include: Lion’s Mane Capsules ($27.99, 60-count) – the “brain mushroom” used for cognition, focus, and mental clarity. Cordyceps Capsules ($27.99, 60-count) – the ultimate mushroom for energy and endurance. Ultimate Mushroom Capsules ($27.99, 60-count) and Powder ($34.99, 60 grams) – the ultimate blend (Lion’s Mane, Turkey Tail, Reishi, Cordyceps, Maitake, Chaga) for immunity, cognition, and energy.
“More of our customers are curious about and asking for Lion’s Mane and other functional mushrooms, so we are beyond excited to be the exclusive retail partner for this innovative and inspiring brand,” said Gwynne Maiorana, Director, DMM Merchandising – Weight Management, Herbs & Greens, and Health & Beauty, GNC. “The FreshCap ethos of bringing mushroom wellness to the masses aligns perfectly with GNC’s mission to provide our customers with high-quality, science-based products and solutions.” (Web Site) www.gnc.com
Fuzzy’s Taco Shop To Offer $1.00 OG Tacos For A Limited Time
Fuzzy’s Taco Shop, the popular Baja-style taco restaurant known for its bright flavors and laid back atmosphere, is rolling out a can’t-miss deal that will have guests enjoying even more Baja without breaking the bank. Beginning on Wednesday, February 21st, guests can indulge in any of the Fuzzy’s OG Tacos for just $1.00 with the purchase of any item from the newly added Primo Baja menu category.
This special offer comes on the heels of the unveiling of their new Primo Baja menu category. Embracing the essence of Baja cuisine, the new Primo Baja category boasts items that encapsulate the vibrant and fresh spirit of the Mexican peninsula. To anchor the new menu category, Fuzzy’s Taco Shop has unveiled their authentic Baja Fish Taco – a delectable creation featuring beer-battered and fried cod served on a soft corn tortilla. The fish taco is complemented by a medley of fresh ingredients, including shredded cabbage, house-made cilantro-lime crema, and pickled red onions, also made in-house. Finishing touches of Fuzzy Dust, cilantro, and a lime wedge add a burst of flavor that will transport taste buds straight to the Baja coast. In addition to the new Baja Fish Taco, the Primo Baja menu includes the popular Quesabirria Tacos and Birria Bowl, making them permanent fixtures on the menu following their successful limited time feature last fall. The Margarita Shrimp Taco, a fan-favorite offered for a limited time in early 2023, also returns as a permanent item in the Primo Baja section, with the popular California Heat Taco rounding out the category.
“We know Fuzzy’s Taco Shop fans love our Baja-inspired food, so what better way to celebrate the launch of this new category with an added value to our guests,” said Paul Damico, President of Fuzzy’s Taco Shop. “This promotion will make it even more approachable for the entire family to dine with us and enjoy our laid-back vibes and scratch-made food at an even chiller price.” (Web Site) www.FuzzysTacoShop.com
Genesee Brewery Transitions From Plastic To Eco-friendly Ring Carriers
The Genesee Brewery recently announced a shift to eco-friendly, sustainable ring carriers on all six packs of 12 oz. and 16 oz. cans of Genesee beer. These carriers are now made using 50 percent post-consumer recycled (PCR) plastic and break down when exposed to UV light.
“At Genesee, we are always looking for ways to mitigate our impact on the environment. Shifting to more sustainable packaging is a step forward,” said Mike Duemmel, director, Genesee Brewery. “We will continue to look at innovative solutions to decrease our waste. We have aspirations to become a zero-waste facility and continue to make small, but meaningful improvements in sustainability.”
The carriers are produced by Hi-Cone, a leading supplier of multi-packaging systems for beer, soft drink, and general products industries around the world. The company plans to deliver a 100 percent recyclable, compostable, or biodegradable alternative for ring carriers by 2025. Genesee Brewing Co. is part of FIFCO USA, a triple bottom line company committed to improving its environmental footprint with a focus on reducing its use of water and energy, while decreasing carbon emissions and diverting waste to landfills. Each year, FIFCO USA measures a number of environmental factors in its brewing and manufacturing operations and sets goals to reduce impact. (Web Site) www.geneseebeer.com
Lucky The Leprechaun Is Using His Charms’ Power For Lucky Charms St.Patrick’s Day Promotion
St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box.
To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at Shop.LuckyCharms.com, the new board game is a magical version of the family classic “Mouse Trap.” And to prep for the big day, each limited-edition cereal box from which Lucky has gone missing also includes a trap that you can cut out and use to try to catch your very own leprechaun. Collect all four unique versions, or DIY your own custom builds to create the ultimate leprechaun snare. Of course, no St. Patrick’s Day celebration is complete without a bowl of the returning fan favorite Green Milk Turn Lucky Charms with clover marshmallows that turn your milk a festive green. (Web Site) www.luckycharms.com
Giant Eagle’s Leap Media Group Joins Stingray Advertising’s Retail Audio Advertising Network
Stingray announced that Leap Media Group, Giant Eagle’s self-built, best-in-class retail media network, will join Stingray Advertising’s retail audio advertising network. Launching in 194 Giant Eagle stores across western Pennsylvania, Ohio, northern West Virginia, Maryland, and Indiana, this partnership will allow the regional food retailer to engage with high-intent shoppers through innovative audio advertising solutions, personalizing their shopping experience in a privacy-conscious way.
“The addition of Giant Eagle to our retail audio advertising network demonstrates our commitment to expanding our reach across diverse retail categories and geographic regions,” said Nancy Perkins, Senior Vice President of Stingray Advertising. “We’re excited to partner with Giant Eagle and provide them the opportunity to engage with shoppers in a contextually relevant way through our innovative audio advertising solutions.”
This move underscores the potential of retail-based digital audio advertising in connecting brands with highly qualified consumers during their in-store shopping journey. Through Stingray’s network, Leap will be able to showcase additional customer value and new offerings from Giant Eagle and Leap partners to guests beyond the ecommerce environment, such as new savings opportunities and products.
“This partnership will enable Leap users to provide impactful, personalized audio advertising to customers while in-store,” said Joell Robinson, Giant Eagle Senior Director, Leap Media & Sales. “Helping our brand partners provide value to customers through exceptional, seamless shopping experiences is a priority for Leap, and we’re looking forward to adding Stingray’s solutions to enhance our capabilities.” (Web Site) www.stingray.com
Shaw-Ross International Importers Launches Maen Japanese Whisky In The U.S.
Shaw-Ross International Importers, one of the nation’s leading importers in the beverage alcohol industry, has launched Maen Whisky (pronounced m?oen), an ultra-premium Japanese whisky. Maen Japanese Whisky is made under the guiding principles of Zen, specifically the symbolization of perfection in the image of a closed circle (the name of the whisky, “Maen”, translates to “the perfect circle”). This philosophy states that once the circle is drawn, it does not change. Once the whisky is made, it does not change, expressing this same unchanging perfection. Maen Whisky offers three Japanese whiskies that embody the perfect circle philosophy: a versatile blended whisky, a well-rounded 8-year-old blended pure malt whisky and a luxurious 12-year-old blended pure malt whisky.
“We are extremely proud to launch Maen Japanese Whisky and introduce U.S. consumers to this ultra-premium whisky, as the Japanese whisky category continues to surge,” Rod Simmons, Shaw-Ross Vice President and Brand Manager, said. “Shaw-Ross has led other notable Japanese alcoholic beverage brands to success from Gekkeikan and TYKU sakes to iichiko shochu and we are thrilled to include Maen Whisky among these well-respected Japanese offerings.” (Web Site) www.maenwhisky.com
Gorilla Mind Announces New Retail Partnership With Its Nationwide Launch At GNC Stores
Gorilla Mind, the highly popular fitness and performance supplement company, has partnered with GNC, leaders in health and wellness, to further expand its fast-growing energy drinks by launching several top-selling flavors, as well as a brand-new flavor option, into more than 2,500 GNC stores nationwide.
Since launching in retail stores last August, the nootropics-infused energy drinks from Gorilla Mind quickly became a top-selling product and is poised to build on that momentum by adding an exciting range of flavor options to GNC, including a new exclusive flavor launching this month. The performance energy drink features a delicious and refreshing taste profile and is packed with a synergistic combination of over 2000 mg of Nootropics, including an active ingredient profile. Gorilla Mind Energy Drinks, available in four unique flavors, will be sold at GNC both as single cans and in 12-count cases. The flavors include: Berry Burst – Launching exclusively at GNC, Arctic White, Black Cherry Vanilla and Orange Rush.
“It’s exciting to see the popularity of our Gorilla Mind Energy Drinks steadily increase every month since we launched last year, and expanding our distribution with a top-tier partner like GNC is exciting for our brand,” said Christopher Deoudes, co-founder of Gorilla Mind. “We had a number of requests from our fans wanting to have access to this product at GNC stores, and we could not be happier to bring our premium energy drinks to them on a national level.”
Kevin Maloberti, Vice President of Merchandising at GNC, commented, “Gorilla Mind’s unique and differentiated nootropics beverage makes for a great addition to our energy drinks and functional beverage product set. We’re thrilled to add this innovative brand to our shelves. And, excitingly, this is just the beginning as we continue to meet our customer’s needs with further collaboration on the way.” (Web Site) www.gorillamind.com
Maker’s Mark® Bourbon Calls Consumers To Recognize ‘Spirited Women’ With Personalized, Limited-Edition Label
Maker’s Mark, the iconic handmade Kentucky bourbon, announced its support of Vital Voices, a leading nonprofit investing in female leaders taking on the world’s greatest challenges, with a limited-edition label designed by renowned artist Gayle Kabaker. In honor of Women’s History Month, consumers are invited to order the complimentary Maker’s Mark label at makersmarkpersonalize.com and personalize it with the name of an inspirational woman in their lives.
“Vital Voices is thrilled to join Maker’s Mark in this collaboration to amplify the power of women,” said Alyse Nelson, President and CEO of Vital Voices. “We deeply appreciate their support in our mission to advance women leaders and our world.”
Gayle Kabaker, a longstanding partner of Vital Voices, has a history of creating art that showcases women who use their power to empower others and was inspired to illuminate the organization with Maker’s Mark. Kabaker’s limited-edition label depicts her interpretation of a spirited woman in acrylic gouache, inspired by the wildflowers of Kentucky and the colors of the Maker’s Mark palette.
“As a brand co-founded by my grandmother Margie Samuels more than 70 years ago, Maker’s Mark continues to be guided and grown by incredible women defining what’s next in the industry,” said Rob Samuels, Managing Director of Maker’s Mark and 8th generation whisky maker. “We are privileged to continue our commitment to women making an impact in their communities and support the meaningful causes that drive Vital Voices.”
While Bill Samuels, Sr., Margie’s husband and Maker’s Mark co-founder, was focused on creating the highest-quality bourbon, he celebrated and empowered Margie to build the brand and brand experience – forever changing the course of spirits branding in the industry. The shape of the bottle, the look of the label, the signature red wax topper, and even the name are all thanks to Margie. Among the first women to be inducted into the Kentucky Bourbon Hall of Fame, Margie also championed the importance of the Kentucky distillery’s aesthetic and emphasis on tourism, planting the seed for what is now the Kentucky Bourbon Trail. (Web Site) www.MakersMark.com
GSP Companies’ AccuStore 6 Now Ready For Retailers
GSP announced today that the latest version of AccuStore 6, their retail marketing platform app from AccuStore, is now available on Apple’s App store and Google’s Play store. The app is ready for users to download. Now in its 10th year, AccuStore combines more than 40 years of retail marketing experience into one platform development. Retailers can use AccuStore 6 for updating store profiles, surveys, and carrying out retail marketing execution tasks.
The updated AccuStore 6 includes: Dashboard landing page to quickly see activity within your stores, Seamless and efficient completion of surveys, audits and tasks, Simple captures of photos and data, and On-the-go updates of store profiles & visit log-ins. AccuStore 6 features a new interface for an improved user experience. New features include in-app dashboarding, conditional logic for execution, and audits sync in offline mode. (Web Site) www.gspretail.com
Hood River Distillers Promotes New Forthwest® Whisky Portfolio
Hood River Distillers, invites you to shake off the constraints of the conventional and embrace a bold new direction for flavored and unflavored whiskies.
The Forthwest® Whisky portfolio includes three flavored whiskies crafted using proprietary natural flavor blends – Shiny Apple, Giant Peach, Spice of Life; and one 5-Year-Old Blended Canadian Whisky. Unlike most flavored whiskies, the Forthwest Whisky flavored portfolio is bottled at 80 proof, as is the unflavored whisky.
“Everything about the portfolio – from the distinctive and fun product names to modern packaging and label design – was a deliberate decision to empower whisky drinkers with the freedom to be bold, shake off tradition and embrace the Forthwest,” said Senior Brand Manager Korrie Dodge. “Even our tagline, ‘Embrace a Flavorful Life,’ is one we believe will resonate with a new group of spirits drinkers who are looking to pass on the conventional flavors and safe choices of yesterday and join us as we head Forthwest. Judging by the reaction at initial sampling events, we’ve nailed it!”
“While the whisky is an integral component, it’s the unique and custom flavor blends that elevate Forthwest Whiskies,” said HRD Head Distiller Caitlin Bartlemay. “These are not ‘off the shelf’ ingredients; but proprietary blends of natural flavors that combine with an exceptional three-year-old Canadian whisky to craft an exciting portfolio of flavored whiskies that will set a new standard for flavor and quality in whisky.” (Web Site) www.hrdspirits.com
The Hormel Gatherings® Brand Team Introduces Spring-Themed Honey Ham & Turkey Tray
The Hormel Gatherings® brand has long been an integral staple of parties and get-togethers everywhere, and this spring, the brand team has introduced another seasonal addition to its appetizing lineup of party trays. Starting in March, the spring-themed Honey Ham & Turkey Tray from the HORMEL GATHERINGS® brand will be available at select retailers nationwide while supplies last.
“Our party trays are perfect for any casual event,” said Kat Osborne, associate manager of the Hormel Gatherings® brand. “New seasons are so often associated with specific flavor profiles, and this Honey Ham & Turkey Tray is a great option for any spring shindig, bringing the sweetness of spring to the table just in time for the upcoming holidays.” (Web Site) www.hormelfoods.com
The Human Bean Promotes Two New Specialty Drinks For A Limited Time
Familiar-yet-modern flavors are topping The Human Bean menu boards across the U.S. for a limited time starting February 21, 2024. Coffee lovers looking for next-level luscious treats will find two new specialty drinks to swoon over at The Human Bean with the limited-time Java Chip with Real Caramel and Irish Cream Mocha. Dark chocolate Java Chips take on a whole new dimension as they mingle with the crave-worthy sweetness of caramel, transforming this classic into a swirl of sweet sophistication. The reimagined Irish Cream Mocha blends the classic charm of Irish cream flavor with rich espresso and the luxurious new addition of rich chocolate milk. These two twisted classics are crafted with nostalgia in mind, offering exciting alternatives to long-time favorites. Guests at The Human Bean drive-thrus are encouraged to ask their baristas about additional dairy-free and decaf options, too.
“It’s exciting to take two tried-and-true customer favorites and use them as inspiration to get innovative in our test kitchen,” said The Human Bean Chief Marketing Officer, Janie Page. “Our baristas will be recommending these drinks to long-time lovers of both classics, as well as new drive-thru guests looking to be introduced to a scrumptious treat.” (Web Site) www.thehumanbean.com
Inter Miami CF And JPMorgan Chase Announce Naming Rights Partnership; Introduce Chase Stadium
Inter Miami CF and JPMorgan Chase announced a naming rights partnership for Inter Miami CF’s 21,500-seat home venue, located in Fort Lauderdale, Fla. The electric home of Inter Miami CF will now be Chase Stadium.
The major, multiyear partnership sees JPMorgan Chase become an official main partner of Inter Miami CF. The country’s largest bank has a select and impressive resume of relationships in the sports industry including with Madison Square Garden, the US Open, F1 Miami Grand Prix, Chase Center, home to the Golden State Warriors, and the NBA’s Atlanta Hawks, to name a few. The partnership with Inter Miami CF marks Chase’s first stadium naming rights deal in professional fútbol.
“Inter Miami is honored to partner with the country’s largest bank, JPMorgan Chase,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “We could not have envisioned a more fitting new main partner, as we look forward to chasing our dreams at Chase Stadium in 2024 and beyond.”
“Inter Miami CF has become one of the most recognizable and innovative brands in sports, and they have developed and executed a vision for on and off the field excellence,” stated Carla Hassan, Chief Marketing Officer of JPMorgan Chase. “Their fans are passionate, committed, and proud that Inter Miami CF represents the unique and diverse identity of the area. JPMorgan Chase wants to be a part of this journey, reflecting our long-standing presence serving the people of Miami and South Florida at all levels. Together, our two brands will work to lift and inspire our shared community.”
Chase will have a visible presence throughout the stadium with major signage on the interior and exterior of the stadium. Inter Miami CF will also introduce the J.P. Morgan Suite Level and VIP Entrance, and showcase the company’s brands on key visuals with LEDs and other stadium signage. (Web Site) www.jpmorganchase.com
KRISPY KREME® Goes ‘All-In’ With All-New ‘Chocomania’ Collection Featuring HERSHEY’S
Krispy Kreme® is inviting chocolate lovers to go “all in” like never before by relishing in its all-new “Chocomania” Collection – four doughnuts coated, filled and drizzled with so much HERSHEY’S chocolate that they just might be the chocolatiest creations ever! Beginning Feb. 19 for a limited time at participating shops, Krispy Kreme’s new Chocomania Collection brings it all.
From toppings to fillings, these doughnuts deliver rich, indulgent layers of irresistible HERSHEY’S chocolate: HERSHEY’S Galaxy Brownie: A doughnut filled with HERSHEY’S Special Dark Fudge KREME™ dipped in delicious HERSHEY’S chocolate icing and topped with crunchy brownie pieces and colorful rainbow sprinkles. HERSHEY’S Black & White Chocolate Chip Dream: An Original Glazed® doughnut inspired by the iconic black & white cookie! Dipped in white icing and drizzled with HERSHEY’S chocolate icing and mini chocolate chips. HERSHEY’S Chocolate Cake Overload: A HERSHEY’S fudge old fashioned cake doughnut dipped in HERSHEY’S milk chocolate icing and decorated with a HERSHEY’S dark chocolate fudge buttercream dollop. HERSHEY’S Chocolate Iced: An Original Glazed® doughnut dipped in HERSHEY’s milk chocolate icing and decorated with a chocolate drizzle.
“For chocolate and doughnut lovers, Krispy Kreme doughnuts and HERSHEY’s chocolate is the ultimate pairing,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “But our Chocomania Collection is on an entirely new level. These are the chocolatiest doughnuts we’ve ever created and we invite our fans to go all-in on enjoying and sharing them.” (Web Site) www.krispykreme.com
Little Debbie Introduces Two Additions To Its Spring Lineup
Little Debbie, the cherished brand celebrated for its irresistible treats, has introduced two additions to its Spring lineup, joining an already impressive array of seasonal favorites. These new offerings are set to captivate taste buds and elevate the spirit of spring: Little Debbie® Spring Mini Donuts- These timeless classic cake donuts have been transformed into delightful miniature forms, perfect for any spring celebration. Each bite promises the comforting taste of our signature cake donuts, adorned with a light yellow icing that adds a touch of sweetness. Topped with whimsical pink and blue sugar crystals, these mini donuts bring the joy of spring wherever you go. Little Debbie® Spring Mini Muffins – Lemon-Experience the perfect harmony of tangy and sweet with Spring Mini Muffins in a refreshing lemon flavor. These perfectly baked, conveniently sized muffins capture the essence of the season in every bite. The bright citrus notes and invigorating aroma of lemon are expertly blended into our soft, spongy Mini Muffins, bringing a burst of spring to your taste buds. These two new offerings will be available nationwide starting late March 2024, joining the vibrant family of Little Debbie Spring items, including Big Pack Spring Party Cakes, Blooming Spring Brownies, Butterfly Cakes, and Mother’s Day cakes. “At McKee Foods, we believe every bite should be a moment of enjoyment, and these new additions perfectly embody that philosophy” said Snigdha Sewlikar, Product Development manager. (Web Site) www.littledebbie.com
Marble Slab Creamery Debuts Dark Chocolate Cookies ‘N Cream Ice Cream Made With OREO® Cookies
Marble Slab Creamery, the imaginative small-batch ice cream franchise owned by FAT Brands Inc. that never fails to dream up the ultimate flavor combinations, has premiered its newest flavor, Dark Chocolate Cookies ‘N Cream made with OREO® Cookies. Available as an Ice Cream and Ice Cream Cake through April 14 at participating locations, the new offering is a richer, more chocolate-filled version of the beloved classic Cookies ‘N Cream made with OREO® Cookies.
The new Ice Cream flavor starts with a Dark Chocolate Ice Cream base mixed with OREO® Cookies, and an extra serving of creamy OREO® cookie center. Similarly, the Dark Chocolate Cookies ‘N Cream Ice Cream Cake is a chocolatey twist on Marble Slab’s classic Cookies ‘N Cream Ice Cream Cake, featuring chocolate cake with the Dark Chocolate Cookies ‘N Cream Ice Cream made with OREO® Cookies, covered in chocolate icing and topped with even more OREO® Cookie pieces.
“We continue to double down on our strong relationships with strategic partners like Mondelez and OREO,” said Katie Thoms, Senior Director of Marketing at Marble Slab Creamery. “Over the last several years, we have dreamed up many fun combinations with the OREO team-from new flavors to unique spins on popular flavors. No matter what the twist is, these collaborative offerings always hit the spot with our fans. We expect this rich chocolatey flavor to be nothing short of this.” (Web Site) www.marbleslab.com
Angel City Football Club Names Pacsun As Newest Team Level Partner
Angel City Football Club (ACFC) has announced Pacsun as its latest Team Level Partner. This collaboration marks a significant step forward for both entities, fostering a strong connection between the globally recognized football club and the renowned Southern California-based lifestyle apparel/retail brand.
Pacsun is Gen Z’s leading purpose-driven youth retailer, inspiring the next generation of youth, by building community at the intersection of fashion, music, art, and sport, with 325 retail locations across the United States. Rooted in Southern California culture, Pacsun curates styles in Los Angeles and extends beyond fashion offerings to empower youth expression throughout its global community.
As a fellow Los Angeles-based brand, Pacsun has actively invested in local sports franchises, including LAFC and the LA Rams. Recognizing ACFC’s community impact and cultural significance beyond sports, Pacsun sees an opportunity to engage a broader audience while supporting women’s sports, complementing their investment in men’s teams. The collaboration promises to showcase the synergy between the brands, leveraging Pacsun’s retail stores in Los Angeles for increased visibility.
Brie Olson, CEO of Pacsun, said, “Pacsun is thrilled to partner with Angel City FC, an organization that shares our passion for authenticity, empowerment, and community impact. We believe this collaboration will resonate with our diverse audience, and we look forward to creating unique experiences that showcase the essence of both brands.” (Web Site) www.angelcity.com
Paris Baguette Conducts The Trip Of A Lifetime Experience Giving Away A Trip To Paris For A VIP Experience At A Paris Saint-Germain Match
If a spring trip to Paris sounds enticing, then Paris Baguette has you covered. The neighborhood bakery café is teaming up with the legendary Paris Saint-Germain to give Paris Baguette Rewards members a chance to score the ultimate VIP soccer trip of a lifetime.
Paris Baguette Rewards members who purchase a plain baguette or plain croissant and scan their PB Rewards at Paris Baguette locations in the United States now through March 15, will be automatically entered into The Trip of a Lifetime sweepstakes. One entry per rewards member per day. One lucky PB rewards member will win a trip to Paris which includes: Round trip airfare for two, Destination airport transportation, Three-night hotel accommodations, Meal at Paris Baguette in Paris, Two VIP Tickets to watch a Paris Saint-Germain Soccer Match at the Parc des Princes stadium, Dinner beverage before, at half time and gourmet dinner after match at a VIP lounge.
“We’re thrilled to be teaming up with Paris Saint-Germain to offer our Paris Baguette Rewards members an unforgettable experience through our Trip of a Lifetime sweepstakes,” said Katie Silvio, Director of Brand Marketing at Paris Baguette North America. “We wanted to make this sweepstakes something our rewards members could truly savor. All they’ll need to do is purchase one of our delicious baked in-house baguettes or croissants and scan their PB Rewards for the chance to see a world class soccer match in Paris, France.” (Web Site) www.parisbaguette.com
Pepperidge Farm® Promotes New Limited-Edition Milano® London Fog Cookie
Pepperidge Farm invites consumers to “have a little taste” this spring with a new limited-edition Milano cookie inspired by the beloved café beverage – London Fog. Milano London Fog features the delicate taste of earl grey tea flavor, creamy milk chocolate and a hint of vanilla flavor between two delicate biscuits. Milano London Fog cookies, in beautiful lavender packaging, are available at major retailers for a limited time starting in March.
“At Pepperidge Farm, we believe that great taste is found in the details,” said Danielle Brown, Vice President of Cookies and Cracker Marketing, Campbell’s Snacks. “By bringing together rich milk chocolate and distinctive notes of earl grey tea, there’s a new way to savor tea-time in the form of our iconic Milano cookie.” (Web Site) www.pepperidgefarm.com
Limited-time Combo Meal Features Reba’s SONIC Favorites
SONIC® Drive-In, the unconventional yet perfect spot for a romantic date night, is serenading taste buds nationwide this month with the launch of its exclusive REBA’S SWEETHEART MEAL, featuring the NEW Chocolate Covered Strawberry Shake paired with a SONIC Cheeseburger and Tots. This limited-edition combo meal, was curated in collaboration with the Queen of Country, Reba McEntire.
Reba McEntire, renowned American country music singer and actress, has long shared her love for SONIC, particularly her signature order – the SONIC Cheeseburger with everything on it and a side of its famous Tots. Drawing inspiration from Reba’s cherished SONIC experience, the REBA’S SWEETHEART MEAL is a heartwarming tribute to her iconic taste. REBA’S SWEETHEART MEAL can be ordered at participating locations nationwide, starting February 12 through March 3.
“February is the month to celebrate love, and there’s no better way to do that than with the exclusive REBA’S SWEETHEART MEAL and the Chocolate Covered Strawberry Shake,” said Mackenzie Gibson, Vice President of Culinary & Menu Innovation at SONIC. “Reba McEntire is a national icon who has regularly shared her love for our craveable menu over the years, and we’ve partnered with her this month to give guests an exclusive, Reba’s date night experience.” (Web Site) www.sonicdrivein.com
SpartanNash Unveils New Premium Private Label Brand ‘Finest Reserve’
Food solutions company SpartanNash has launched its new private label brand, Finest Reserve by Our Family. The collection is currently a curated offering of artisan-crafted frozen pizzas, upscale pastas, sauces, dressings and marinades, premium spices, salts and seasoning blends, chocolate and wine – with more products to come. Featuring elevated flavors and attainable indulgence, the new line is a testament to Finest Reserve’s ethos that everyone deserves the opportunity to enjoy food at its finest. Finest Reserve by Our Family™ features elevated flavors and attainable indulgence across a variety of product categories.
Finest Reserve uses fresh and authentic ingredients to create gourmet flavors for friends and families to savor, share and remember. The new private label is an extension of Our Family, SpartanNash’s flagship brand, that has notably captured the attention of the Company’s customer base. To continue providing shoppers with an extensive suite of value-based options, SpartanNash OwnBrands products, including Finest Reserve, will be available at Company retail locations and at its independent grocer customer stores across the country. (Web Site) www.spartannash.com
Spindrift® Launches Grapeade And Island Punch At Select Retailers In Early March
Spindrift Beverage Co., Inc, one of the fastest growing brands in sparkling water, adds Grapeade and Island Punch to its lineup of sparkling water. Inspired by two classic profiles, the new flavors get a modern upgrade with real squeezed fruit, just the right amount of bubbles and leaves added sweeteners, artificial flavors and artificial colors in the past.
“When you drink Spindrift® Grapeade sparkling water, you can smell and taste the refreshing sweetness of real grapes,” said Jon Silverman, senior vice president of Business Development and Innovation at Spindrift. “That’s an experience that just can’t be recreated with artificial ingredients.”
For a brighter take on tropical punch, Spindrift Island Punch is sparkling water made with real passion fruit, orange, and guava juice, fondly remembered as P.O.G. juice on the tropical island of Hawaii. “The Spindrift community loved Island Punch as a Spiked flavor and kept asking for it in a non-alcoholic version,” said Silverman. “It only made sense for us to extend our sparkling water lineup with the same nostalgic flavor that is such a fan favorite.” (Web Site) www.drinkspindrift.com
Suntory Holdings Accelerates Global Expansion of -196, Japanese Ready-To-Drink Brand
Suntory Holdings is announcing the accelerated global expansion of the Japanese Ready-To-Drink (RTD) brand -196 (minus one-nine-six), a fruit-flavored vodka-based RTD beverage, which will celebrate its 20th anniversary this year. Starting in February, the brand will be available in the United States in 21 states, and from the spring, it will be available in Great Britain and Germany. -196 will also expand within Southeast Asia by the end of the year. To bring refreshment and joy through -196 and further expand and engage with fans around the world, the company tailors -196 for each market to meet local adult consumer tastes and preferences.
“We are pleased to announce the further global expansion of -196, which has been enjoyed by many consumers in Japan, Australia, the US and other countries,” said Suntory RTD Company President Sho Semba. “Our company possesses superior liquid design skills and craftsmanship which were cultivated through more than 100 years of spirits and liqueurs production and the RTD business expertise acquired in Japan, an advanced and matured RTD market. We will leverage Suntory Group’s global platform and our strength to expand our products and business around the world.”
In addition to -196, the company has a diverse portfolio in the RTD business including the Japanese RTD brand Horoyoi with low ABV content, and Beam Suntory’s Premium ready-to-serve cocktail brand On The RocksTM and Jim Beam Kentucky Coolers and Highball RTDs. Suntory has set a goal of US$3 billion in RTD globally by 2030. Along with this global expansion of -196, the company will continue to develop and deliver innovative products across the globe as it aims to become a global leading company in the RTD sector. (Web Site) www.suntory.com
Swash® Laundry Detergent Launches Fresh New Look
Whirlpool Corporation’s original laundry detergent, Swash®, is flipping the detergent world on its cap and putting a spin on laundry routines with a bold new look and feel debuting at retailers this month. While Swash® Laundry Detergent is still the trusted, ultra-concentrated and simple-to-use formula, consumers will notice all new packaging featuring bright, bold colors and a playful new look for the brand, as well as a re-engineered Auto-Stop Top for even easier dosing. The newly rebranded Swash® Laundry Detergent is available in three scents that just make sense: Smells Like Clean Laundry, Smells Like Nothing, and Smells Like Vacation.
“We’re thrilled to reveal a reimagined aesthetic for Swash that reflects the power and personality of this small but mighty detergent bottle,” said Amanda Herman, Brand Manager, CPG at Whirlpool Corporation. “Swash has so much to offer consumers with its 8x concentrated formula and this rebrand will help give it the attention it deserves.” (Web Site) www.swash.com
SweetWater Brewing Teams Up With Major League Soccer’s Atlanta United As Official Craft Beer Partner
SweetWater Brewing Company, Atlanta’s premier craft brewer and a subsidiary of Tilray Brands, is now an official craft beer partner of Major League Soccer’s Atlanta United. The new partnership places SweetWater at the forefront of soccer’s explosive growth in Atlanta, home to the most successful expansion franchise in the history of MLS and host city for the biggest international matches this country has ever seen.
SweetWater will expand its presence at Mercedes-Benz Stadium with the opening of a third SweetWater-branded bar on the Stadium’s 200 level. SweetWater will be an integral part of Atlanta United’s community engagement and fan events throughout each season and beyond. SweetWater also has plans to launch limited edition co-branded beer and packages with the team.
“As Atlanta’s hometown brewery, we’re excited to become an official supporter of our city’s Major League Soccer team and find new ways to connect with our shared community. In the same way SweetWater helped establish craft brewing in Atlanta, Atlanta United has established our city as an epicenter of soccer in the United States. Atlanta United has won the MLS Cup, U.S. Open Cup and Campeones Cup, and it holds nearly every attendance record in MLS, routinely ranking in the top 25 in global soccer attendance. We look forward to joining Atlanta United in welcoming the global soccer community to our city in the summer of 2026,” said Prinz Pinakatt, U.S. Beer, Chief Marketing Officer at Tilray Brands, SweetWater’s parent company.
“We’re thrilled to partner with a proud Atlanta company like SweetWater,” said Garth Lagerwey, President and CEO of Atlanta United. “Atlanta is one of the premier soccer cities in North America, and this partnership is an example of how the city has embraced our club and continues to drive us forward. In addition to SweetWater expanding its presence inside Mercedes-Benz Stadium, we’re also excited for our supporters to bring their passion directly to their favorite local brewery for Atlanta United watch parties during away matches.” (Web Site) www.sweetwaterbrew.com
10 Barrel Brewing And Widmer Brothers Sign A Multi-Year Deal That Includes Creation Of First Standing Room Only Section In The Stadium
10 Barrel Brewing Co., a trailblazer in the craft brewing industry, and Widmer Brothers Brewing, the original Portland craft brewer, both subsidiaries of Tilray Brands, have announced a multi-year, exclusive partnership with the Portland Timbers. Widmer Brothers and 10 Barrel will become the official craft beer partners of the Timbers. At the same time, Pub Beer has been named as the official Patio Beer, unveiling the “Pub Beer Patio,” a new general admission section, and the first standing-room only section in the stadium. The partnership includes the unveiling of the ‘World’s Smallest Dive Bar’ complete with the fixings that make for a bar a true dive – a dart board, pool cues, and of course, Pub Beer neon lights to lead the way to the taps. In addition to the tiny dive bar on the Pub Beer patio, the stadium will host a 10 Barrel Airstream-based pub serving up a selection of their ready-to-drink cocktails. With a 700-person capacity, the field-level Pub Beer patio will be open to general admission tickets.
“We are thrilled to bring in 10 Barrel as an official sponsor and extend our longstanding relationship with Widmer. Adding the Pub Beer Patio to our list of fan experience options gives us the chance to offer fans a totally unique and one of a kind matchday perspective,” said CEO Heather Davis. “A top priority of ours with the creation of this space is to make it lively and accessible to all fans, and our partners 10 Barrel and Widmer have been instrumental in the execution.”
“Being half a mile from the Timbers stadium, 10 Barrel’s Portland Pub has long been a pre- and post-game mainstay for fans,” said Brian Hughes, Marketing Director, 10 Barrel. “It’s been amazing to formalize this partnership and work with the Timbers staff to bring our ideas to life in an amazing venue.”
Widmer and the Timbers have had one of the longest running partnerships in the MLS and we couldn’t be happier to continue that relationship for the ’24 season – giving fans the opportunity to get our flagship Hefe on tap throughout the stadium,” said Brady Whalen, senior marketing director, Widmer Brothers. 10 Barrel and Widmer Brothers, leaders in the PNW craft scene and part of the larger Tilray craft beer family will also have more unique activations to come throughout the season with events happening at 10 Barrel’s Portland Pub. On game days, these include beer specials, post-game rooftop parties, and special discounts for Timbers fans. (Web Site) www.Tilray.com
Casey Jones Distillery Launches Total Eclipse Bourbon And Total Eclipse Moonshine
To mark the upcoming total solar eclipse, Casey Jones Distillery has launched its new four grain Total Eclipse Kentucky Straight Bourbon re-released its previously sold out Total Eclipse Moonshine. Created by Master Distiller Arlon (“AJ”) Casey Jones, both the Total Eclipse Kentucky Straight Bourbon and Total Eclipse Moonshine are the perfect companions for THE celestial event of a lifetime. The eclipse will cross the continental U.S. on Monday, April 8, 2024.
At an approachable 100-proof and made from locally sourced corn, wheat, rye, and barley (mash bill: 75% corn, 10% wheat, 10% rye, 5% malted barley), Total Eclipse Kentucky Straight Bourbon is a perfectly balanced, four grain bourbon aged for a minimum of two years. The whiskey is distilled in small batches in a hybrid pot still by AJ Jones, who has a storied family legacy of still building, bootlegging, and American Whiskey production.
Seven years ago, Casey Jones Distillery was at the heart of the total solar eclipse, as it was positioned within the optimal viewing path of this cosmic phenomena. That weekend, the distillery hosted a remarkable 12,000 astronomy buffs, and sold out of its initial run of 50,000 bottles of Total Eclipse Moonshine. To commemorate the occasion, the distillery laid down a Total Eclipse Cask Strength Single Barrel, which will be released as a distillery exclusive on Saturday, April 6, 2024.
“Twice in my lifetime, I’ll experience the shadow of the eclipse over our land here in Hopkinsville – a rare and spectacular gift that inspired me to create something special. In 2017, we introduced our Total Eclipse Moonshine, and for the upcoming eclipse in April, we’re proud to introduce our four grain Total Eclipse Kentucky Straight Bourbon – a nod to our rich distilling traditions and those once-in-a-lifetime moments that bring us together,” said Master Distiller AJ Jones. (Web Site) www.caseyjonesdistillery.com
Vaseline® Unveils ‘Mended Murals’ Initiative: Restoring Street Art To Underscore Importance Of Skin Health
Vaseline® shares the belief that all skin deserves to be celebrated and seen. As part of the brand’s continued efforts to achieve skin health equity, Vaseline® is proud to launch Mended Murals, a multi-city initiative that uses art restoration as a method to shed light on the importance of caring for skin of color and underscores the need for increased access to skin health resources for underrepresented communities.
Following the 2022 launch of SeeMySkin.com, a first-of-its-kind platform designed to search conditions on skin of color and connect patients with physicians who understand their skincare needs, Mended Murals contributes to Vaseline®’s long-standing efforts to make skin health care more accessible.The Mended Murals initiative was created to showcase that without proper care or resources, murals that were once a vibrant reflection of the culture and people in their communities can often fade over time. Through partnerships with artists of diverse backgrounds across the country, Vaseline® is helping restore their murals and support local clinics in those cities that provide accessible health care in surrounding neighborhoods. To date, Vaseline® has committed to commissioning mural restorations with artists based in Baltimore, MD, Brooklyn, NY, and Hartford, CT. Select murals display a QR code driving community members to SeeMySkin.com, where they can access skin health care resources. Vaseline® has also committed to donating a total of $250,000 across local charitable health clinics in each U.S. city where murals are restored. The commitment to create access to skin health doesn’t stop there. Vaseline® invites you to submit a mural that’s important to your community for a chance to have it restored by the original artist. With every mural restored, Vaseline will provide funds to support a local health clinic in your city.
“Mended Murals is a continuation of Vaseline®’s long-standing commitment to enable 15 million people of color to access more equitable skin health care by 2025,” said Kathleen Dunlop, CMO of Unilever Beauty and Wellbeing, North America. “We explored murals all over the country, contacting their original artists to bring our vision to life. Vaseline® is helping to restore local murals and support clinics that provide accessible health care to community members. Every mural restoration project helps encourage community members access to skin health resources.” (Web Site) www.vaseline.com
Walk-On’s Sports Bistreaux Adds Three New Zesty Wings Flavors
Walk-On’s Sports Bistreaux, the nationally renowned restaurant and sports bar, is expanding its wing options by adding three mouthwatering flavors: Stingin’ Honey, Mojito Lime, and GochuBANG. To celebrate the launch of these new wing flavors and to make March Madness even more exciting, Walk-On’s is introducing the Full Court Wing Sampler. This sampler allows fans to experience the thrill of all three flavors in one convenient and shareable platter, making it the perfect companion for watching the games with friends and family.
“Our latest culinary creations – the Stingin’ Honey, Mojito Lime, and GochuBANG wing flavors – showcase our commitment to delivering bold and exciting flavors that not only elevate the game day dining experience but any occasion,” said Chris Dawson, CEO of Walk-On’s. “We believe in providing our guests with more than just a meal, and these new wing flavors are sure to leave a lasting impression.”
These bold and innovative wing flavors have been carefully crafted by Walk-On’s culinary team to provide a sensation that will leave sports enthusiasts cheering for more. The Stingin’ Honey combines the perfect blend of honey sweetness and a hint of heat, creating a flavor explosion that will keep guests reaching for more. Mojito Lime brings a refreshing twist with zesty lime and a burst of mint, providing a unique and tantalizing experience. Meanwhile, the GochuBANG flavor is a fusion of Korean-inspired gochujang and bold spices, delivering a fiery kick that sets taste buds ablaze with every bite. (Web Site) www.walk-ons.com
Yellowstone-Inspired Dog Treat Line To Hit Stores Nationwide From LFG Product Solutions
LFG Product Solutions has teamed up with Paramount Consumer Products to introduce Dutton Ranch Dog Treat Co. to the pet aisle, inspired by the Yellowstone TV series. The inaugural offerings from Dutton Ranch Dog Treat Co. will break new ground in the pet aisle. These certified organic beef treats, sourced from humanely raised cattle, feature limited or single ingredients, ensuring that each bite encapsulates the true spirit of the ranch. Artificial flavors, colors, and preservatives are nowhere to be found, making it a must-have for pet parents who value quality.
“We’re thrilled to bring the untamed spirit of Yellowstone to the pet aisle, capturing this classic American story in a way that’s both fun and authentic for pets and their parents,” said Christian Verhoeven, Co-Founder of LFG.
Dutton Ranch Dog Treat Co. will be available online and in select retailers in early 2024, hitting shelves nationwide by early fall, just in time for the eagerly anticipated next installment of the iconic Taylor Sheridan series. Dutton Ranch Dog Treat Co. has exciting plans for future expansions, including baked treats, long-lasting chews, and a tantalizing line of bison treats. (Web Site) www.yellowstonetvshop.com
Yuengling Brings Back Bock As Seasonal Offering For 195th Anniversary
In honor of the 195 years of brewing great beers milestone, D.G. Yuengling & Son, Inc. is bringing back a late winter and spring favorite, Yuengling Bock. The limited release will be available to legal drinking age customers in PA, NJ, DE, MD, WV, OH, IN, KY, NY Yuengling Bock will be available in 12-pack (12 oz) cans, and on draft in ¼ barrels in select markets starting mid-February, until supplies last.
Yuengling Bock has a deep brown color and flavorful malt-forward taste, while balanced with European Noble hops. For inspiration, the brewery reached into its archives and based this all-new label and package design on the Yuengling Bock labels from the early 1940’s.
“Bock beer is a nod to our rich German heritage,” said Jennifer Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. “As long ago as the 1400s, bock beer was brewed in the Northern German city of Einbeck. This rich, malty beer started gaining popularity and is now enjoyed broadly across the globe, especially during cooler months.” (Web Site) www.yuengling.com
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