Clinique-Ulta Iconic Fixture
Due to a Store format change in Ulta, Clinique was moved to an inline fixture. The challenge was to create a boutique experience into a much smaller footprint. The brand also wanted to utilize the new flagship store design which challenged the teams to utilize the one-off features of the flagship into a scalable compact presentation. Created by Marketing Alliance Group, 2830 North Dug Gap Rd., Dalton GA 30720; (Web Site) www.mktalliance.com. Display of the Year Award
LG Signature Luxury Kitchen Display
LG wanted to design and build a Kitchen Vignette program that would go into showrooms that have a high-end environment of luxury kitchen appliances. LG developed a modular approach to the Kitchen Vignettes by creating sections and panels that are common to all kitchens, no matter what configuration is on display. Many store layouts were achieved from straight, small 12′ kitchens to large, U-shaped kitchens stretching over 35′ with islands and seating, using this modular system. Created by Design Phase, 1771 S, Lakeside Drive, Waukegan, IL 60085; (Web Site) www.dphase.com. Gold Award
Sonos 8-Foot Table Display
Sonos wanted to develop a new fixture platform to drive brand consistency across various retail partners. Maintaining Sonos’s premium brand presence was achieved through a modular fixture design, flexible installation solutions, and designing with ease of execution for the upcoming three years of known product introductions. The modular design system allows for this 8′ table to be easily scaled to a 4′ unit for retailers that require it. The display is scalable both in size and in-store placement. The adaptable position of the touchscreen and communication touchpoints all contribute to the flexibility of this design. Aligning the brand’s visual identity across the entire globe was key. The new design incorporates individual plinths for each product; updating this display has now become a single-person task. Created by Protagon Display, 719 Tapscott Rd., Toronto, ON MTX TA2; (Web Site) www.protagon.com. Gold Award.
Petco Pet Treat Bar
Petco needed to develop a new display solution for its bulk pet treats. Bulk pet treats had been displayed in an open-air display that caused the product to go stale too quickly, and was too large for their new layout. The display appearance and presentation were not consistent throughout the chain. The end objective was to create an affordable display that would be adaptable to various footprints and keep the product fresh with enclosed containers yet accessible to shoppers. Created by siffron, 8181 Darrow Rd., Twinsburg, OH 44087; (Web Site) www.siffron.com. Gold Award
PopSockets 4-Way Fixture for Walmart
This phone grip display holds a variety of product choices and fits on a Walmart 4-Way fixture. The dimensional border around the product suggests the shape of a cell phone. The side panel brand logo provides strong brand visibility. Created by Vanguard Packaging, 8690 N.E. Underground DR., Kansas City, MO 64153; (Web Site) www.vanguardpkg.com. Gold Award.