Amazon Fire TV Endcap
Amazon needed an endcap for its latest Fire TV product to be installed onto an existing high-traffic endcap at Best Buy’s across America. The display’s design focused on making the Fire TV “the star of the show”. The display uses the TV as a digital graphic for consumers to connect with the product by viewing creative content, and specific features/benefits via push buttons and a media player. These three flashing push buttons were integrated into the shelf of the endcap, allowing for more specific information to be viewed on-screen, when engaged. Created for Amazon by Design Phase, 1771 S, Lakeside Drive, Waukegan, IL 60085;. Silver Award.; (Web Site) www.dphase.com. Silver Award
Crook & Marker Flavor Bus
Crook and Marker’s 2nd annual ‘Cinco de Margo’ campaign was designed to encourage national retailers to order pallets of organic brewed carbonated cocktails for a roadshow activation which featured product samplings, games and giveaways. In support of each retail location’s activation there were three dynamic elements: the “flavor bus” case stacker end caps, Crook and Marker sign on top of display, and the dimensional pole topper. Created by Orora Visual, 3210 Innovative Way, Mesquite, TX 75159; (Web Site) www.ororavisual.com. Bronze Award
Petco Pet Treat Bar
Petco needed to develop a new display solution for its bulk pet treats. Bulk pet treats had been displayed in an open-air display that caused the product to go stale too quickly, and was too large for their new layout. The display appearance and presentation were not consistent throughout the chain. The end objective was to create an affordable display that would be adaptable to various footprints and keep the product fresh with enclosed containers yet accessible to shoppers. Created by siffron, 8181 Darrow Rd., Twinsburg, OH 44087; (Web Site) www.siffron.com. Gold Award
Proximo Cristalino LockBox Display
Proximo Spirits needed a premium presence to attract maximum attention while conveying the luxury of its Cristalino tequilas. The Lockbox helped secure the higher price point of the products. This premium display is in upscale grocery, as well as large and small liquor retailers. Created by Bish Creative, 945 Telser Rd, Lake Zurich, IL 60047; (Web Site) www.bishcreative.comcom. Bronze Award
Fall Football 5-Stack
This display was designed to promote Coca-Cola products with a focus on driving Coca-Cola Zero Sugar during the Fall Football time period.. The displays featured 12oz/12pks, 28oz POWERADE and 12oz PET. The designs leveraged highly recognized NCAA partner schools to drive fan enthusiasm while visiting stores. Created by Flower City Group, (with TAG Worldwide), 1725 Mount Read Blvd., Rochester, NY 14606; (Web Site) www.flowercitygroup.com. Bronze Award
Sonos 8-Foot Table Display
Sonos wanted to develop a new fixture platform to drive brand consistency across various retail partners. Maintaining Sonos’s premium brand presence was achieved through a modular fixture design, flexible installation solutions, and designing with ease of execution for the upcoming three years of known product introductions. The modular design system allows for this 8′ table to be easily scaled to a 4′ unit for retailers that require it. The display is scalable both in size and in-store placement. The adaptable position of the touchscreen and communication touchpoints all contribute to the flexibility of this design. Aligning the brand’s visual identity across the entire globe was key. The new design incorporates individual plinths for each product; updating this display has now become a single-person task. Created by Protagon Display, 719 Tapscott Rd., Toronto, ON MTX TA2; (Web Site) www.protagon.com. Gold Award.
Clinique-Ulta Iconic Fixture
Due to a Store format change in Ulta, Clinique was moved to an inline fixture. The challenge was to create a boutique experience into a much smaller footprint. The brand also wanted to utilize the new flagship store design which challenged the teams to utilize the one-off features of the flagship into a scalable compact presentation. Created by Marketing Alliance Group, 2830 North Dug Gap Rd., Dalton GA 30720; (Web Site) www.mktalliance.com. Display of the Year Award
Garmin Fitness Watch Display
Garmin needed to display three new watches at Best Buy Stores. The objective was to display the watch in a way that makes it easy for the shopper to try it on their wrist and check for size, look, and feel. A powered security post with a retractor allowed the shopper to physically lift the watch off the post, try it on, and freely work all the buttons, personalizing the entire customer experience. Created by Design Phase, 1771 S, Lakeside Drive, Waukegan, IL 60085; (Web Site) www.dphase.com. Bronze Award
Rockstar Energy Star Merchandiser
Rockstar Energy wanted to develop a display that highlighted disruptive use of Rockstar brand elements while not being cost or production prohibitive. The goal was to grab attention in the energy category, pulling share away from strategic competitors. Created by Universal Display, 726 East Highway 121, Lewisville, TX 75057; (Web Site) www,udfc.com. Silver Award
Marchon Pure Eyewear Tower
Marchon Eyewear was looking for a display that would feature its Pure, lightweight eyewear. The display was to embody the minimalism, high quality craftsmanship and lightweight look and feel of the frames. A specific color palette was to be used in a nontraditional way to emphasize the lightweight nature of the product. The footprint needed to be small, holding a minimum of 35 SKUS, to allow for increased placement in optometrists’ offices. Created by Trans World Marketing, 360 Murray Hill Parkway, East Rutherford, NJ 07073; (Web Site) www.twm360.com. Bronze Award
LG Signature Luxury Kitchen Display
LG wanted to design and build a Kitchen Vignette program that would go into showrooms that have a high-end environment of luxury kitchen appliances. LG developed a modular approach to the Kitchen Vignettes by creating sections and panels that are common to all kitchens, no matter what configuration is on display. Many store layouts were achieved from straight, small 12′ kitchens to large, U-shaped kitchens stretching over 35′ with islands and seating, using this modular system. Created by Design Phase, 1771 S, Lakeside Drive, Waukegan, IL 60085; (Web Site) www.dphase.com. Gold Award
Hershey’s 4-Way Merchandiser for Dollar General
Hersheys needed a versatile snacking 4-way fixture. For on-going new store openings and remodels Dollar General required a KD version. The display needed to have messaging areas on all four sides and merchandise products with a small footprint. It had to be durable to endure 3+ years in a difficult retail environment. Created by One Source Industries, 2850 Red Hill Ave., Santa Ana, CA 92705; (Web Site) www.osicreative.com. Bronze Award
Colgate Recycle-Me Endcap for Walmart
This endcap was designed for Colgate to promote the launch of its breakthrough innovation, the recyclable toothpaste tube. The goal was to engage shoppers and build awareness around the recyclable tube. Created by Westrock, 5900 Grassy Creek Road, Winston-Salem, NC 27105; (Web Site) www.westrock.com. Bronze Award
Pepsi World Cup Soccer Display
Frito-Lay needed FIFA World Cup display variations to get buy-in from grocery and big box stores. This display was engineered to hold 180 bags of product: Doritos and Tostitos and Lays chips, 3 of the brand’s best sellers. The display was designed to ship flat. The giant soccer ball demanded attention for the sport, the event, and the brand. Created by Orora Visual, 3210 Innovative Way, Mesquite, TX 75159; (Web Site) www.ororavisual.com. Bronze Award
Harley-Davidson Premium Audio Display
Harley-Davidson needed a retail experience that could demonstrate the power of fully custom audio. The previous experience was clunky-at-best, with dealerships having to fire up two bikes – one with a custom audio system and one with a stock audio system – to show the difference in sound quality. This display features a 15.6″ touchscreen that allows consumers to navigate the experience (guided by LEDs to highlight the product being demonstrated). Created by Innovative Marketing Solutions, 1320 N. Plum Grove Road, Schaumburg, IL 60173; (Web Site) www.innovativemarketing.com. Bronze Award
PopSockets 4-Way Fixture for Walmart
This phone grip display holds a variety of product choices and fits on a Walmart 4-Way fixture. The dimensional border around the product suggests the shape of a cell phone. The side panel brand logo provides strong brand visibility. Created by Vanguard Packaging, 8690 N.E. Underground DR., Kansas City, MO 64153; (Web Site) www.vanguardpkg.com. Gold Award.