online-newsletters
Busch Light recently conducted its first-of-its-kind Flavor Showdown, inviting beer drinkers to vote on and decide the brand’s next flavor innovation: Lemon, Orange, or Peach. The three flavors on the ballot were chosen based on overwhelming customer feedback and the proven success of past Busch Light flavor innovations. Krystyn Stowe, Head of Marketing, Busch Family […]
Testrite Visual has introduced direct printing on metal, producing durable, high-quality graphics on aluminum, steel, and other flat metal surfaces. It can print directly onto panels, components, and even metal display extrusions. Direct printing allows graphic to become part of the finished piece rather than being applied as a separate decal or label. For more […]
The patented PRONTO RACK – Displays® by UMIPLAST transforms from a flat shipping box into a fully assembled retail display in less than 30 seconds—with no tools, no hardware, and no assembly instructions required. The result is: Over 90% reduction in installation labor, Lower freight and storage costs, Faster retail execution and Durable, reusable and […]
E Ink has launched multiple color ePaper platforms, including E Ink Marquee™. E Ink Marquee is E Ink’s newest color ePaper platform designed for largearea outdoor signage and digital out-of-home (DOOH) applications. The technology delivers bright color performance, wide operating temperature capability and ultra-low power consumption enabled by E Ink’s bistable display architecture. For more […]
Spindrift Beverage Co.’s exhibit at this year’s Natural Products Expo featured a greenhouse-chic theme. Every inch of the 20’x35′ space brought attendees into the world of Spindrift. A U-shaped sampling counter sat under a custom greenhouse trellis finished with lighting and signage. On the opposite side of the space, a matching trellis surrounded even more […]
For Hofseth, Elevation3D, a Shrews bury, MA-based exhibit firm, created a booth that centered around engagement at Seafood Expo North America. A working kitchen bar invited interaction, while a dedicated freezer reinforced the product story. Layered lighting from the overhead structure to LED corner towers drew people in, sparking conversation and shaping the experience throughout […]
Corona Premier is back on the course and bringing the lighter side of golf with it. As the Official Beer of the U.S. Open and Official Light Cerveza of the ACC, Corona Premier is expanding its integration in golf this year with more ways for fans to enjoy the “Premier Side of Light,” including the […]
This National Dog Month, Lagunitas Brewing is asking dog owners one simple question: Where have you always wanted to take your dog on an adventure? Lagunitas is giving one lucky dog and their favorite human the chance to take the adventure they’ve always dreamed of together. Whether it’s a beach day, a weekend camping trip, […]
Busch Light honored the hardworking people of American agriculture this summer, with the return of its limited-edition Farming Cans. The cans proudly feature the U.S. Farmed seal, signifying that at least 95% of Busch Light’s agricultural ingredients are grown right here in the U.S. by American farmers. Through this commitment, Busch Light continues to champion […]
For the FIFA World Cup 2026, 2020 Exhibits, (www.2020exhibits.com), partnered with 160over90 and Coca-Cola to design, fabricate, and execute two large-scale Fan Zone activations: a Tier 1 Stadium Fan Experience at NRG Stadium in Houston and a Tier 2 FIFA Fan Fest activation at the National WWI Memorial in Kansas City. While the two environments […]
BACARDI Rum recently brought CASA BACARDÍ back to Lollapalooza Chicago, inviting festivalgoers to celebrate one of the summer’s biggest music festivals with signature cocktails, live performances and immersive experiences inspired by the brand’s Caribbean heritage. Festivalgoers could enjoy a cocktail lineup inspired by the flavors of summer while taking in performances throughout the weekend. For […]
Diageo and Casamigos Tequila recently brought AI Powered Bottle Personalization to FIFA World Cup 26. As well as turning a global cultural moment into something personal, this launch makes personalization at scale real. A new business model across retail and e-commerce, combining AI powered design, advanced digital printing and a commercial system was created to […]
Coca-Cola has launched a new global visual identity system, sustaining the brand’s iconicity with a fresh, dynamic, and scalable look. The visual refresh signals a new era of brand consistency and standout across more than 200 markets. The bold red and white palette, the uplifting Dynamic Ribbon, the impactful Arden Square, and the unmistakable Spencerian […]
Pepsico has launched a new 13-ounce option that offers a lighter, more accessible entry point. Rolling out on shelves, it’s designed to meet shoppers where they are. The 20-ounce drives experience. The 13-ounce unlocks participation and frequency. Both are essential, and both require clear roles through pricing, placement, and activation. When there isn’t a size […]
7UP, part of the Keurig Dr Pepper portfolio of brands, is redefining the $5 billion lemon-lime category with its first evolution in over 15 years, with a lime-led reformulation. The debut of 7UP Lime Lemon marks the category’s first lime-led formula designed to strengthen the brand’s appeal with a new generation of drinkers. It brings […]
Tequila CAZADORES has expanded its 100% agave portfolio with CAZADORES Pineapple Infused Tequila. This launch marks the brand’s first-ever infused tequila, bringing a fruity and tropical twist to a century of tequila-crafting expertise. Rooted in the vibrant heritage of Mexico and crafted for the evolving palate of today’s cocktail enthusiasts, this innovation meets the growing […]
Cuervo Tequila, the world’s first and best-selling tequila, recently stepped in to save Summer Fridays from their greatest threat: the 4 p.m. Friday meeting. Cuervo has officially declared Summer Fridays a mandated good time, encouraging margarita lovers everywhere to close their laptops, start their weekends early and Keep It Cuervo all summer long. To help […]
Devil’s Grin Texas Gin, the Texas-born gin redefining the category, has launched “America’s Craft Gin,” a brand platform centered around a modern, cocktail-forward approach to gin. Designed for vodka drinkers, gin skeptics, and consumers looking for something with more character, Devil’s Grin offers a smoother, more approachable alternative within the clear spirits category. Built around […]
Inspired by the nostalgia and fun of adult summer camp, Camp Oliver Winery was built to bring discovery, flavor, and a little summer escape into the wine aisle and beyond. Rolling out across all Meijer locations, Camp Oliver represents one of its biggest seasonal retail programs of the year and highlights the power of strong […]
Mouton Cadet has launched its Fresh Collection, a new way to experience wine: less formal, more spontaneous, and surprisingly versatile. At the center of this shift is a standout idea, a Bordeaux red designed to be enjoyed chilled… and even mixed into cocktails. Traditionally associated with structure and ceremony, Bordeaux red takes a lighter, fresher […]