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PINATA, (www.gopinata.com), the leading provider of software solutions for the alcohol industry, has reaffirmed its partnership with Saint Spritz. The brand has used PINATA to track consumer engagement and streamline operations across their in-store activations, and is expanding its use of the platform as it scales nationally. Saint Spritz uses PINATA to measure the impact […]
Bota Box has launched Bota Box “Brightside”, a refreshing blend of Sauvignon Blanc and Pinot Grigio. The new white wine is the first addition to Bota Box’s award-winning core portfolio in more than a decade and will be available at retail locations nationwide in two formats: Bota Box’s signature lightweight, shatterproof 3-liter boxes and 500-milliliter […]
Infamous wine brand 19 Crimes features cult-favorite beverage disruptor Liquid Death in a new limited-edition wine titled Severed Red. This unexpected release is set to disrupt the wine world through bold flavor and immersive storytelling. The wine brand, which is known for the 19 Crimes that turned convicts into colonists exiled to Australia, has now […]
Dunkin’ is teaming up with Harpoon to introduce the Harpoon Dunkin’ Nitro Brown Sugar Shakin’ Espresso Stout, which combines the flavors fans know and love from Dunkin’ and Harpoon. The 6% ABV stout is made with real Dunkin’ espresso and a swirl of brown sugar sweetness. This is Harpoon’s first ever first-ever fully-nitrogenated standalone packaged […]
Crafted by New Belgium Brewing, Voodoo Ranger, America’s #1 IPA, has introduced Sweet Ride Juicy IPA, a flavor-packed beer crafted to be the perfect easier-drinking IPA. Layered with bright tropical aromas and bright, juicy flavors, Sweet Ride cruises in at 6.5% ABV, keeping pace with any occasion without compromising on taste. Sweet Ride Juicy IPA […]
Mountain Dew has launched Baja Blast Cabo Citrus as an all year flavor. Baja Blast is one of Dew’s most storied flavors but sustaining growth means continuing to innovate. Cabo Citrus represents that commitment to innovation as a great tasting new flavor delivering a twist on the citrus kick Dew Nation expects. The Mountain Dew […]
Koia, a leader and innovator in clean protein, has announced the debut of Koia Protein Pop, the first clear plant-based protein sodas to hit the U.S. market. Available in four nostalgic flavors—Rocket Freeze, Sour Squeeze, Pink Twist, and Capri Splash—Protein Pop marks the next evolution of Koia’s leadership in better-for-you beverages and the rapidly expanding […]
Roxberry, the better-for-you soda for kids, is expanding nationally, becoming the first-ever kids’ beverage to enter Walmart’s Modern Soda aisle. While Modern Soda has transformed how adults shop for beverages themselves, kids have largely been left out. Roxberry is now available at 2,200 Walmart stores, available in four-packs of 7.5oz cans in three playful fruity […]
Protein Milk is now available at Dunkin’, giving guests a simple way to add protein to the drinks they already love. The launch is part of a broader winter menu update that also includes new protein-forward beverages, seasonal sips and bites, and value-driven offerings. Dunkin’ teamed up with global superstar Megan Thee Stallion to bring […]
GREY GOOSE vodka, the #1 bestselling vodka in the super-premium category, introduces its newest flavored offering, GREY GOOSE Berry Rouge. Marking the brand’s largest flavored vodka release in a decade, GREY GOOSE Berry Rouge expands the GREY GOOSE portfolio with a naturally vibrant, berry-forward expression. GREY GOOSE Berry Rouge is made with high-quality, natural ingredients, […]
Hennessy, the world’s leading cognac, and global icon LeBron James, present the Hennessy V.S.O.P Limited Edition by LeBron James. Crafted to fuel gatherings, conversations, and celebrations, the Hennessy V.S.O.P Limited Edition by LeBron James redefines the modern cognac experience. It invites a new generation of fans to explore the smooth depth of Hennessy V.S.O.P, centered […]
The Glenlivet is reimagining its 12 Year Old single malt with the launch of ‘Beyond Speyside,’ a new series featuring whiskies inspired by destinations from around the world. The inaugural release, The Glenlivet 12 Year Old Jamaica Edition, offers a tropical twist on The Glenlivet’s signature Speyside style through a selective finish in casks that […]
Target is the first major USA supermarket retailer to commission a range of sustainable wines in revolutionary low carbon paper bottles that will save the equivalent of nearly 100 tons of carbon dioxide. The Collective Good wine range, which is bottled exclusively in the paper Frugal Bottle, has gone on sale in nearly 1,200 of […]
Absolut Vodka is bringing together two of its breakthrough innovations for the first time: placing a paper-based cap on the “Absolut Paper” bottle. The cap is developed in collaboration with Blue Ocean Closures, a Swedish start-up that has formed a pioneer community to reduce plastics through fibre packaging innovation. The partnership brought the brand and […]
Gong cha, the world’s premier bubble tea brand with nearly 2,200 stores in 29 international markets, is accelerating its U.S. growth with major expansion plans across the Western U.S. With more than 200 of its 240 U.S. stores currently located east of the Rockies, the brand is now entering new markets including Arizona, the Pacific […]
Pepsi is back with a fresh take on its “Thirsty For More” platform, fronted by none other than David Beckham. This global campaign is about one simple universal message: “If you love it, it’s never a waste.” “Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love—big or […]
Red Bull has unveiled this year’s Red Bull Summer Edition White Peach. This limited-time offering is available for the first time both with and without sugar. With fun-filled days and nights, summer is a time to savor and enjoy. As you make the most of this long-awaited season, discovering a brand-new Red Bull Summer Edition […]
BOMBAY SAPPHIRE Launches ‘Step Into The Blue’ Campaign PHIRE bottle, that invites people to immerse themselves in a beautiful, blue world and celebrates the brand’s role in bringing the beauty of the moment to life. Natasha Curtin, Global VP at BOMBAY SAPPHIRE, said, “We all know how fast paced life can be— and how easy […]
Oban, one of Scotland’s oldest and most beloved distilleries, has introduced “Being This Likeable Isn’t Easy,” a new campaign that highlights the care, intention, and dedicated craft involved with a final product that is so effortlessly likeable. With over two centuries of tradition and just seven pairs of hands behind every drop, Oban is launching […]
Taco Bell’s beverage offerings continue to push the boundaries of the guest experience with the opening of 30 new Live Más Cafés within existing Taco Bell restaurants by the end of 2025. Select Taco Bell restaurants across Southern California, Dallas, and Houston will be transformed in the coming months. Inspired by Gen Z’s love for […]