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7 Brew, the rapidly-growing drive-thru beverage brand that is redefining what it means to grab a drink on the go, has launched three Ready‑to‑Drink (RTD) coffee flavors available in Walmart stores. Marking 7 Brew’s first foray into the “Ready-to-Drink” (RTD) category, the debut offering includes top-performing 7 Brew coffee flavors including Blondie and Brunette Brownie, […]
Molson Coors has launched a new Coors Light soccer campaign featuring legendary soccer announcer Andrés Cantor. Every four years, fans around the world wait for an announcement so synonymous with soccer and celebration that you can practically hear it just by reading it — GOOOOAL!!!!!! And Molson Coors is ready to make those cheers ring […]
The Cerveza for Fútbol celebrates the everyday spaces where fandom lives with new creative, talent partnerships, limited-edition gear, retail sweepstakes and its biggest fútbol media investment to date. After activating around the sport for over 30 years, this summer, Modelo reminds fans why it is the Cerveza for Fútbol. The fully integrated campaign will bring […]
As the U.S. approaches its 250th anniversary, Coca‑Cola Co. is unveiling a yearlong, nationwide celebration designed to honor the country’s history, highlight local communities and inspire optimism. An America250 signature partner, Coca‑Cola announced plans to commemorate the milestone through a combination of limited-edition packaging and community impact initiatives. At the center of the celebration is […]
As the official soft drink of the 2026 Major League Baseball season, Mountain Dew Baja Blast has launched its ‘Get a Baja for a Blast’ product reward promotion. Home runs that travel 420 feet or more during the regular season unlock a free Mountain Dew Baja Blast for fans nationwide. Fans can visit www.BajaBlastHomeRuns.com to […]
Talking Rain Beverage Co. has expanded its Sparkling Ice Caffeine lineup with a new Soda Shoppe collection, featuring three classic flavors: Orange Cream, Root Beer and Cherry Cola. Perfectly Caffeinated Sparkling Ice Caffeine Soda Shoppe gives consumers a healthier alternative to classic sodas, with all the flavor, zero sugar, vitamins and antioxidants, naturally sourced colors […]
TendedBar, a provider of automated beverage dispensing systems for high-traffic hospitality environments, has selected Slabb Kiosks, as its manufacturing partner to support current production of its latest Countertop Unit and future hardware initiatives. The Countertop Unit is designed to help operators expand beverage innovation while maintaining operational control. “The Countertop Unit represents a step forward […]
Blippar Studios, New York City, (www.blipparstudios.com), recently developed a side-scrolling hashtag#WebAR arcade experience for Crush Soda, a rare and technically advanced format within hashtag#augmentedreality. Consumers scanned QR codes directly from 12 packs, 2 litre bottles and single serve products to unlock an instant win interactive game. In just two months: the packaging received over 235,000 […]
Bardstown Bourbon Co.. is introducing Bourbon Gifting Reimagined, a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application. The program allows consumers to apply a NFC sticker to any […]
Gallo’s High Noon is debuting its first flavor drop, Transfusion, a golf-inspired vodka seltzer made with real vodka and real juice, blending grape, lime, and ginger. “As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives,” said Britt West, Chief Commercial […]
Vandal, a canned vodka cocktail, crafted by Voodoo Ranger, the makers of America’s favorite IPAs, is made for those craving an unapologetically flavorful cocktail. Each 12 oz can of Vandal delivers two shots of vodka at 10% ABV, offering a flavor-forward option for those wanting an alternative to light seltzer and overcomplicated cocktails. Vandal will […]
The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers’ expectations. […]
Dutch Bros is offering Myst Energy Refreshers as a new way to energize summer fun with plant-powered caffeine, electrolytes and antioxidants. Flavors include: Passion Water, Cherry Lime, Firestorm or Tropical – all with less than 100 calories in a medium. For even more variety and customization options, zero sugar Myst is available in 30 different […]
With warmer days on the horizon, Dunkin’ is introducing new drinks and bakery items that match the mood of the season – from bright, fruity Refreshers to mix-and-match sips, frozen coffees and indulgent treats. The Dunkin’ Dirty Soda combines the brand’s beloved coffee milk with PEPSI and tops it with Sweet Cold Foam, creating a […]
Scooter’s Coffee has launched a new limited-time menu lineup inspired by the best flavors of summer vacation in addition to new permanent menu items like Shakes and additional flavors for fan-favorite Red Bull Infusions. Scooter’s Coffee is bringing six new flavor combinations to its lineup along with seven new standalone flavors. Its Red Bull Infusions […]
Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched Convida, a flavor-forward wine brand inspired by Hispanic culture. Produced in California, Convida combines winemaking with cultural influence—Hecho in Cal with Latin soul. The lineup introduces two wines, Blanco and Rosado, that bring swicy energy, where sweet meets heat, layering vibrant fruit, […]
Butter Wines has introduced ButterZero, a new line of non-alcoholic wines. Crafted to deliver great taste with less than 0.5% alcohol by volume, 65 calories or less per glass, and gluten-free. The line launches with four varietals; Sparkling Rosé, Sauvignon Blanc, Chardonnay, and Pinot Noir, available in 750mL bottles. Sarah Montague, CMO, Butter Wines, said, […]
La Crema and the Women’s National Basketball Association (WNBA) have announced the inaugural La Crema WNBA White Wine. Marking a milestone in La Crema’s continued partnership as the league’s official wine partner, the release offers fans a fresh, celebratory way to toast the continued rise of women’s basketball. “This wine is a celebration of the […]
Dirty Mountain Dew, the first-of-its-kind dirty soda-inspired drink from Mountain Dew, is available on in-store displays at retailers nationwide in 20 oz. single bottles and 12-pack 12 oz. cans, alongside Dirty Mountain Dew Zero Sugar. No syrup, no custom recipe required – just Mountain Dew, done dirty. Dirty Mountain Dew reimagines the dirty soda space […]
Red Bull has announced this year’s Red Bull Summer Edition Sudachi Lime. This limited-time offering is now available with and without sugar. At the heart of this flavor profile is a burst of citrus notes: zesty lime, tangy sudachi (a Japanese citrus fruit), and the subtle hint of pomelo – creating a symphony of vibrant […]