Devil’s Grin Texas Gin, the Texas-born gin redefining the category, has launched “America’s Craft Gin,” a brand platform centered around a modern, cocktail-forward approach to gin.
Designed for vodka drinkers, gin skeptics, and consumers looking for something with more character, Devil’s Grin offers a smoother, more approachable alternative within the clear spirits category. Built around spontaneity and social occasions the brand embraces a distinctly American point of view.
Devil’s Grin is emerging as the next step for those ready to move beyond familiar vodka choices without entering intimidating gin territory.
At the center of the initiative is a bartender ambassador program across major cities, designed to support and collaborate with bartenders who play a critical role in shaping the way consumers discover spirits, and helping overcome long-standing perceptions around gin.
Developed in partnership with Parabola Co and Colangelo & Partners, the campaign will come to life across digital, retail, social, and on-premise channels.
Devil’s Grin Launches ‘America’s Craft Gin’ For A New Generation Of Gin Drinkers
