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For the FIFA World Cup 2026, 2020 Exhibits, (www.2020exhibits.com), partnered with 160over90 and Coca-Cola to design, fabricate, and execute two large-scale Fan Zone activations: a Tier 1 Stadium Fan Experience at NRG Stadium in Houston and a Tier 2 FIFA Fan Fest activation at the National WWI Memorial in Kansas City. While the two environments […]
Diageo and Casamigos Tequila recently brought AI Powered Bottle Personalization to FIFA World Cup 26. As well as turning a global cultural moment into something personal, this launch makes personalization at scale real. A new business model across retail and e-commerce, combining AI powered design, advanced digital printing and a commercial system was created to […]
Lucky Charms and Cinnamon Toast Crunch are getting a golden glow-up with cereals inspired by Netflix’s Kpop Demon Hunters. The latest drop brings back the fan-favorite Saja Boys Secret Flavor Cinnamon Toast Crunch cereal while introducing a brand-new HUNTR/X Peach Mango Lucky Charms cereal so fans can rally behind the rival groups. The cereals build […]
Takis is bringing the heat to the movie, “Spider-Man: Brand New Day,” with a global campaign inspired by one of the world’s most fearless and iconic superheroes. Takis debuted limited-edition Spider-Man: Brand New Day-inspired designs across select Takis rolled tortilla chip flavors, turning every bag into a must-have collectible for superfans and snack lovers alike. […]
SweetFrog’s new Power Up Raspberry Macaron Frozen Yogurt captures the playful spirit and bold energy of the Miraculous: Tales of Ladybug and Cat Noir superhero franchise. Power Up Raspberry Macaron Frozen Yogurt is a vibrant summer indulgence encouraging guests to “Treat Yourself Like a Hero.” SweetFrog is also bringing the fun with exclusive color-changing spoons, […]
Yogurtland collaborated with Disney & Pixar’s “Toy Story 5.” The collaboration celebrated the theatrical release with a limited-time frozen yogurt collection, new collectible merchandise, and immersive fan experiences. Yogurtland introduced three limited-time frozen yogurt creations inspired by the iconic characters and themes from the film: No Sugar Added Space Ranger Berry Blast, a cosmic, blueberry […]
Level99, the real-world social gaming venue has opened at Disney Springs West Side at Walt Disney World Resort. Amid the energy and artistic atmosphere of the 46,800 sq. ft. venue, players can dodge axes, crack puzzles and outsmart real-world challenges in more than 60 physical and mental life-sized mini-games; the most of any Level99 venue […]
Cineplex, Canada’s leading entertainment and media company, has opened its fifth Playdium location at Vaughan Mills. Conveniently located just north of Toronto at one of Canada’s most visited retail destinations, Playdium Vaughan features more attractions under one roof than any other Playdium location in Canada. Designed as a go-to destination for families and teens, the […]
poppi’s top-selling summer flavor, Punch Pop, a fruit punch-flavored soda, returned this summer as a limited-edition “Punch Pop x Love Island USA,” a fruit punch-flavored soda. Iconic point of sale displays featured in major retailers nationwide, highlighted the partnership between poppi and “Love Island USA,” the popular TV show. Several flavors of poppi, including Punch […]
“KPop Demon Hunters,” global K-pop icons HUNTR/X and the Saja Boys are bringing their battle for the fans straight to the Golden Arches. McDonald’s is teaming up with Netflix to turn restaurants into the ultimate arena. The partnership features two all-new meals for adults and exclusive photocards that unlock first-access content for a limited time. […]
Denny’s is joining forces with Mattel and Amazon MGM Studios for an all-new, limited-time menu inspired by the movie, “Masters of the Universe” plus, have the epic opportunity to “Order Like a Legend” for the chance to win an all-expense paid trip to Hollywood for the red carpet premier and star-studded afterparty. Denny’s and Amazon […]
In celebration of “Star Wars: The Mandalorian and Grogu,” Burger King is launching a limited-time menu packed with bold flavors, fun packaging, and epic Star Wars offerings designed to delight fans of all ages. Guests can enjoy a lineup of out-of-this-galaxy menu items, including: BBQ Bounty Whopper, served in a helmet-shaped carton inspired by the […]
The OREO brand and Marvel have unveil MARVEL OREO Stuf of Doom Cookies, which introduce a new Masked Decadence flavor with chocolate graham and toasted marshmallow-flavored creme. It features an embossment of Doctor Doom’s infamous mask. The MARVEL OREO Stuf of Doom Cookie Packs include the OREO brand’s innovative color-changing technology, with a black creme […]
For the first time in over a decade, Kellogg’s is bringing playable toys back inside cereal boxes in celebration of Disney and Pixar’s Toy Story 5. The special edition cereal boxes invite families to rediscover the joy of surprise toys, hands-on play and the timeless magic of childhood breakfasts that connect generations. “At Kellogg’s, there’s […]
Archer Meat Snacks, one of America’s fastest-growing meat snack brands, is partnering with the highly anticipated film Star Wars: The Mandalorian and Grogu. Ahead of the film’s release, Archer launched a nationwide promotional campaign featuring co-branded packaging across three of its best-selling products, including Original Beef Mini Sticks, Original Turkey Mini Sticks, and Full-Size Classic […]
Audible, the leading creator and provider of premium audio storytelling, has opened Audible Story House, the first-ever bookless bookstore — a listening lounge and community hub where audio storytelling comes to life, offering a physical way to experience audio content beyond digital listening. Throughout May, guests can browse audio using physical ‘Story Tiles’, enjoy six […]
Blending the worlds of cruising and motorsport, MSC Cruises brought the MSC Yacht Club life-like and multi-deck structure to the Miami Grand Prix. Positioned along turns 5 through 9, the structure provided fans with views of up to five turns, delivering an experience unlike anything else on the Formula 1 calendar. The multi-year installation towers […]
Universal Theme Parks: The Exhibition, a groundbreaking new exhibit that takes guests inside the world of Universal Destinations & Experiences’ theme parks, has made its world premiere at The Franklin Institute in Philadelphia in partnership with Comcast NBCUniversal. The all-new behind-the-scenes exhibition celebrates the storytelling, innovation, and world-building behind Universal’s legendary creations, from The World-Famous […]
Build-A-Bear Workshop and Sanrio, the global lifestyle brand best known for Hello Kitty, have announced the national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with new locations at American Dream in East Rutherford, NJ, and Mall of America in Bloomington, MN. The first Build-A-Bear & Hello Kitty and Friends Workshop opened in […]
When Melissa & Doug launched the Blockables line, the goal was to create a retail display that reflected the playful nature of the product while giving kids a place to interact with the blocks. This display, created by Creative Displays & Packaging, (www.creativednp.com), a Sparta, NJ-based p.o.p. display firm, is a giraffe-inspired permanent fixture that […]