“KPop Demon Hunters,” global K-pop icons HUNTR/X and the Saja Boys are bringing their battle for the fans straight to the Golden Arches. McDonald’s is teaming up with Netflix to turn restaurants into the ultimate arena. The partnership features two all-new meals for adults and exclusive photocards that unlock first-access content for a limited time. […]
Denny’s is joining forces with Mattel and Amazon MGM Studios for an all-new, limited-time menu inspired by the movie, “Masters of the Universe” plus, have the epic opportunity to “Order Like a Legend” for the chance to win an all-expense paid trip to Hollywood for the red carpet premier and star-studded afterparty. Denny’s and Amazon […]
In celebration of “Star Wars: The Mandalorian and Grogu,” Burger King is launching a limited-time menu packed with bold flavors, fun packaging, and epic Star Wars offerings designed to delight fans of all ages. Guests can enjoy a lineup of out-of-this-galaxy menu items, including: BBQ Bounty Whopper, served in a helmet-shaped carton inspired by the […]
The OREO brand and Marvel have unveil MARVEL OREO Stuf of Doom Cookies, which introduce a new Masked Decadence flavor with chocolate graham and toasted marshmallow-flavored creme. It features an embossment of Doctor Doom’s infamous mask. The MARVEL OREO Stuf of Doom Cookie Packs include the OREO brand’s innovative color-changing technology, with a black creme […]
For the first time in over a decade, Kellogg’s is bringing playable toys back inside cereal boxes in celebration of Disney and Pixar’s Toy Story 5. The special edition cereal boxes invite families to rediscover the joy of surprise toys, hands-on play and the timeless magic of childhood breakfasts that connect generations. “At Kellogg’s, there’s […]
Archer Meat Snacks, one of America’s fastest-growing meat snack brands, is partnering with the highly anticipated film Star Wars: The Mandalorian and Grogu. Ahead of the film’s release, Archer launched a nationwide promotional campaign featuring co-branded packaging across three of its best-selling products, including Original Beef Mini Sticks, Original Turkey Mini Sticks, and Full-Size Classic […]
Audible, the leading creator and provider of premium audio storytelling, has opened Audible Story House, the first-ever bookless bookstore — a listening lounge and community hub where audio storytelling comes to life, offering a physical way to experience audio content beyond digital listening. Throughout May, guests can browse audio using physical ‘Story Tiles’, enjoy six […]
Blending the worlds of cruising and motorsport, MSC Cruises brought the MSC Yacht Club life-like and multi-deck structure to the Miami Grand Prix. Positioned along turns 5 through 9, the structure provided fans with views of up to five turns, delivering an experience unlike anything else on the Formula 1 calendar. The multi-year installation towers […]
Universal Theme Parks: The Exhibition, a groundbreaking new exhibit that takes guests inside the world of Universal Destinations & Experiences’ theme parks, has made its world premiere at The Franklin Institute in Philadelphia in partnership with Comcast NBCUniversal. The all-new behind-the-scenes exhibition celebrates the storytelling, innovation, and world-building behind Universal’s legendary creations, from The World-Famous […]
YuMe Toys Launches YuMe Smart Machine YuMe Toys, the global toy and collectibles company, is expanding its retail footprint with the rollout of the YuMe Smart Machine, a fully managed, plug-andplay retail-tainment solution engineered to drive incremental sales revenue, boost engagement in stores, and reduce inventory loss, with minimal operational impact for store owners and […]
Build-A-Bear Workshop and Sanrio, the global lifestyle brand best known for Hello Kitty, have announced the national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with new locations at American Dream in East Rutherford, NJ, and Mall of America in Bloomington, MN. The first Build-A-Bear & Hello Kitty and Friends Workshop opened in […]
When Melissa & Doug launched the Blockables line, the goal was to create a retail display that reflected the playful nature of the product while giving kids a place to interact with the blocks. This display, created by Creative Displays & Packaging, (www.creativednp.com), a Sparta, NJ-based p.o.p. display firm, is a giraffe-inspired permanent fixture that […]
Newegg Commerce has opened its immersive Gamer Zone to the public, marking a new chapter in the company’s commitment to gaming culture, esports, hands-on technology education, and local community engagement. Newegg Gamer Zone is a 2,300 sq. ft. experiential space designed to bring together gamers, creators, students, and tech enthusiasts in a dynamic, interactive environment. […]
Dave & Buster’s is launching “What The Fun,” a national brand platform redefining what spontaneous entertainment looks like. Debuting alongside the campaign is the biggest value offer in brand history: the 60-Day Unlimited Play Pass. For just $1 a day, loyalty members get 60 consecutive days of unlimited gameplay. Guests can enjoy unlimited game play […]
Marvel and the OREO brand have partnered for a first-of-its-kind collaboration, the MARVEL OREO Stuf of Legends Cookies. While there are four collectible special-edition packs, only three are set to hit shelves, as an evil force is determined to derail arrival of the 4th pack. OREO and Marvel fans are being tasked to help protect […]
Popsicle and BBC Studios are kicking off 2026 with a new collaboration that celebrates Bluey in a playful twist on a classic treat. The Popsicle Bluey ice pop is a burst of mixed berry flavor with strawberry and blueberry notes in every bite. Made with less sugar and colors from natural sources and no artificial […]
Netflix House will unveil its first two locations in Philadelphia at King of Prussia Mall and in Dallas at Galleria Dallas in late 2025. Spanning more than 100,000 sq. ft., Netflix House is a permanent, year-round home for fans that brings some of its most popular shows and movies to life including Wednesday, Squid Game, […]
AMC Theatres® is bringing back its annual AMC Summer Movie Camp program to theatres for summer 2025. Throughout the summer, guests can enjoy family-friendly titles from DreamWorks Animation and Illumination at select AMC locations throughout the United States. AMC Summer Movie Camp will be available at 280 AMC locations in every major market. This year’s […]
Dreame Technology, a global leader in smart home and personal care innovations, has opened its newest retail location at Westfield Valley Fair in Santa Clara, CA. This marks Dreame’s debut in Northern California, bringing the brand’s full portfolio of intelligent home cleaning systems, beauty tech, and lifestyle products to one of the region’s most prominent […]
Nintendo has opened Nintendo SAN FRANCISCO, its second official store in the U.S.. Located in San Francisco’s iconic Union Square, Nintendo SAN FRANCISCO is set to bring smiles to guests of all ages and visitors from near and far. In addition to game systems and games, Nintendo SAN FRANCISCO will offer a unique shopping experience […]