Takis is bringing the heat to the movie, “Spider-Man: Brand New Day,” with a global campaign inspired by one of the world’s most fearless and iconic superheroes.
Takis debuted limited-edition Spider-Man: Brand New Day-inspired designs across select Takis rolled tortilla chip flavors, turning every bag into a must-have collectible for superfans and snack lovers alike.
Designed to tap into fandom culture, the limited-edition bags transform Takis packaging into display-worthy collectibles inspired by “Spider-Man: Brand New Day.” From intense flavors like Fuego, Blue Heat, Intense acho, and Nitro, to multipacks timed for back-to-school, Takis is tying everyday snack moments to one of the biggest entertainment events of the year.
The collaboration, is part of a worldwide campaign featuring retail programs, and movie ticket incentives.
Sandra Kirkpatrick, Sr. Dir., Marketing at Takis, said, “This collaboration feels like a natural fit because both brands celebrate intensity, self-expression and fandom.”
Takis & Sony Pictures “Spider-Man” Launch Summer Global Promotional Campaign
