Corona Premier is back on the course and bringing the lighter side of golf with it. As the Official Beer of the U.S. Open and Official Light Cerveza of the ACC, Corona Premier is expanding its integration in golf this year with more ways for fans to enjoy the “Premier Side of Light,” including the […]
This National Dog Month, Lagunitas Brewing is asking dog owners one simple question: Where have you always wanted to take your dog on an adventure? Lagunitas is giving one lucky dog and their favorite human the chance to take the adventure they’ve always dreamed of together. Whether it’s a beach day, a weekend camping trip, […]
Busch Light honored the hardworking people of American agriculture this summer, with the return of its limited-edition Farming Cans. The cans proudly feature the U.S. Farmed seal, signifying that at least 95% of Busch Light’s agricultural ingredients are grown right here in the U.S. by American farmers. Through this commitment, Busch Light continues to champion […]
For the FIFA World Cup 2026, 2020 Exhibits, (www.2020exhibits.com), partnered with 160over90 and Coca-Cola to design, fabricate, and execute two large-scale Fan Zone activations: a Tier 1 Stadium Fan Experience at NRG Stadium in Houston and a Tier 2 FIFA Fan Fest activation at the National WWI Memorial in Kansas City. While the two environments […]
BACARDI Rum recently brought CASA BACARDÍ back to Lollapalooza Chicago, inviting festivalgoers to celebrate one of the summer’s biggest music festivals with signature cocktails, live performances and immersive experiences inspired by the brand’s Caribbean heritage. Festivalgoers could enjoy a cocktail lineup inspired by the flavors of summer while taking in performances throughout the weekend. For […]
Diageo and Casamigos Tequila recently brought AI Powered Bottle Personalization to FIFA World Cup 26. As well as turning a global cultural moment into something personal, this launch makes personalization at scale real. A new business model across retail and e-commerce, combining AI powered design, advanced digital printing and a commercial system was created to […]
Coca-Cola has launched a new global visual identity system, sustaining the brand’s iconicity with a fresh, dynamic, and scalable look. The visual refresh signals a new era of brand consistency and standout across more than 200 markets. The bold red and white palette, the uplifting Dynamic Ribbon, the impactful Arden Square, and the unmistakable Spencerian […]
Pepsico has launched a new 13-ounce option that offers a lighter, more accessible entry point. Rolling out on shelves, it’s designed to meet shoppers where they are. The 20-ounce drives experience. The 13-ounce unlocks participation and frequency. Both are essential, and both require clear roles through pricing, placement, and activation. When there isn’t a size […]
7UP, part of the Keurig Dr Pepper portfolio of brands, is redefining the $5 billion lemon-lime category with its first evolution in over 15 years, with a lime-led reformulation. The debut of 7UP Lime Lemon marks the category’s first lime-led formula designed to strengthen the brand’s appeal with a new generation of drinkers. It brings […]
Topgolf has launched Topgolf Media Networks, a new Sponsorship, Media and Licensing division that marks the next evolution of the company’s business, from a golf entertainment destination into a connected sports, entertainment, media and licensing platform. The new division creates a single-entry point for brands seeking to engage more than 42 million guest who visit […]
Neptune Retail Solutions, (www.neptuneretailsolutions.com), has introduced the first Digital Pal let Display, an innovation combining physical merchandising and dynamic digital storytelling in a way that reimagines one of retail’s most valuable pieces of real estate, the display. This new platform blends merchandising with digital content, giving brands the ability to tell richer stories, highlight brand […]
Kwik Trip, one of the largest family-owned convelet Palnience store chains in the U.S., is leading the convenience industry into the new age of AI-powered personalized loyalty campaigns. By partnering with Eagle Eye, (www.eagleeye.com), a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions, Kwik Trip introduces a level […]
Tequila CAZADORES has expanded its 100% agave portfolio with CAZADORES Pineapple Infused Tequila. This launch marks the brand’s first-ever infused tequila, bringing a fruity and tropical twist to a century of tequila-crafting expertise. Rooted in the vibrant heritage of Mexico and crafted for the evolving palate of today’s cocktail enthusiasts, this innovation meets the growing […]
Cuervo Tequila, the world’s first and best-selling tequila, recently stepped in to save Summer Fridays from their greatest threat: the 4 p.m. Friday meeting. Cuervo has officially declared Summer Fridays a mandated good time, encouraging margarita lovers everywhere to close their laptops, start their weekends early and Keep It Cuervo all summer long. To help […]
Devil’s Grin Texas Gin, the Texas-born gin redefining the category, has launched “America’s Craft Gin,” a brand platform centered around a modern, cocktail-forward approach to gin. Designed for vodka drinkers, gin skeptics, and consumers looking for something with more character, Devil’s Grin offers a smoother, more approachable alternative within the clear spirits category. Built around […]
Lucky Charms and Cinnamon Toast Crunch are getting a golden glow-up with cereals inspired by Netflix’s Kpop Demon Hunters. The latest drop brings back the fan-favorite Saja Boys Secret Flavor Cinnamon Toast Crunch cereal while introducing a brand-new HUNTR/X Peach Mango Lucky Charms cereal so fans can rally behind the rival groups. The cereals build […]
Goldfish is partnering with Pokémon to celebrate the franchise’s 30th anniversary with a limited-time snack collaboration featuring collectible, character-inspired cheddar crackers. This collaboration encourages families to collect all four fun snack packs inspired by Pokémon characters. Each pack includes crackers in the shape of one of these characters: Pikachu, Bulbasaur, Charmander and Squirtle. These plant […]
Takis is bringing the heat to the movie, “Spider-Man: Brand New Day,” with a global campaign inspired by one of the world’s most fearless and iconic superheroes. Takis debuted limited-edition Spider-Man: Brand New Day-inspired designs across select Takis rolled tortilla chip flavors, turning every bag into a must-have collectible for superfans and snack lovers alike. […]
Pinkberry has introduced Pink Dubai Style Frozen Yogurt, featuring the original tart frozen yogurt topped with fresh strawberries, silky pistachio sauce, vibrant ruby chocolate sauce and finished with crushed roasted pistachios, available in stores nationwide for a limited time. “Pink Dubai Style build is our delicious and indulgent take on one of today’s most popular […]
SweetFrog’s new Power Up Raspberry Macaron Frozen Yogurt captures the playful spirit and bold energy of the Miraculous: Tales of Ladybug and Cat Noir superhero franchise. Power Up Raspberry Macaron Frozen Yogurt is a vibrant summer indulgence encouraging guests to “Treat Yourself Like a Hero.” SweetFrog is also bringing the fun with exclusive color-changing spoons, […]