Busch Light recently conducted its first-of-its-kind Flavor Showdown, inviting beer drinkers to vote on and decide the brand’s next flavor innovation: Lemon, Orange, or Peach. The three flavors on the ballot were chosen based on overwhelming customer feedback and the proven success of past Busch Light flavor innovations.
Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch, said, “Our fans are some of the most dedicated and vocal beer drinkers in the world, especially when it comes to their favorite flavors. We see their comments, we read their petitions, and we’ve decided it’s time to put the power in their hands. The Flavor Showdown is more than a vote. It’s a direct line to our fans to decide what they’ll be drinking next. We can’t wait to see whether Lemon, Orange, or Peach comes out on top.”
Busch Light hosted on-site taste-testing experiences at two of the summer’s biggest events, CMA Fest and NASCAR’s Chicagoland Race, allowing country music and racing fans to sample all three potential flavors before they cast their vote.
Busch Light Launches Flavor Showdown Where Fans Will Decide Busch Light’s Next Flavor
