What’s Happening in Promotion & Marketing
Mattel has promoted Roberto Stanichi to President, Chief Marketing & Brand Officer. Stanichi oversees Mattel’s world-class portfolio of global brands including Hot Wheels, Barbie, Fisher-Price, and UNO, leading brand and business strategy, marketing, consumer insights, and product design. He has been instrumental in leading Mattel’s evolution to a brand-centric operating model since becoming Chief Global […]
WHOOP has named Dirk-Jan “DJ” van Hameren as Chief Marketing Officer. The former Nike Global Chief Marketing Officer and two-time Olympian joins WHOOP to help build the global brand for human performance and proactive health. At WHOOP, van Hameren will lead global marketing across brand, creative, international markets, media, athlete and sports partnerships, and product […]
Five Below, the extreme-value retailer for the kid and the kid in all of us, has appointed Rodney Lastinger as Chief Retail Officer. Lastinger is responsible for leading the operational performance of the Company’s growing network of nearly 2,000 stores. Most recently, Lastinger served as Chief Operating Officer at GNC, where he directed operations across […]
Fanatics Commerce, the global, direct-to-consumer fan apparel platform within Fanatics, has appointed Jamie Gersch as Chief Marketing Officer. The move combines all the company’s marketing functions – including brand, performance and lifecycle – under one leader. She will be based in San Mateo, CA, and report to Andrew Low Ah Kee, CEO of Fanatics Commerce.
Supergoop!, the SPF-first skincare brand, has appointed Lauren Weinberg as Chief Marketing Officer. Weinberg will oversee brand, social and growth marketing, product innovation, creative and communications. Most recently, she served as Chief Marketing Officer at Peloton. Papa Johns Names Lyn-Sue As Global CMO Papa Johns International has named Chris Lyn-Sue as Global Chief Marketing Officer. […]
Giant Food has named Gregg Dorazio V.P., Marketing. Dorazio has been a valued member of the Giant Food leadership team since 2019, most recently serving as Strategy & eCommerce Lead. In his new role, Dorazio will focus on strengthening the Giant Food brand, and deepening customer connections across channels.
BJ’s Wholesale Club has named Stephanie Reibling Executive Vice President, Chief Merchandising Officer. Reibling will lead the company’s merchandising organization, playing a critical role in driving BJ’s merchandising transformation and delivering continued growth across categories. Reibling will report to Paul Cichocki, EVP, Chief Commercial Officer.
The Roederer Collection USA, home to some of California’s most celebrated wine estates, has appointed Angie Vetter as its new Director of Marketing. Vetter will oversee consumer and trade marketing for Roederer Estate, Merry Edwards Winery, Scharffenberger Cellars, and Domaine Anderson. She will help strengthen brand positioning and expand consumer and trade engagement.
CooperVision has named Brenda Raphael as V.P., Marketing, Americas. In this role, Raphael will oversee U.S. marketing across the company’s brand portfolio, customer marketing, and professional affairs. Raphael brings more than two decades of marketing and commercial leadership experience across global organizations including Pfizer, Bayer, Novartis, Procter & Gamble, and The Coca-Cola Company.
Firebirds Wood Fired Grill has appointed Florence Ho as Chief Marketing Officer. Ms. Ho most recently served as Sr. Vice President of Marketing, Loyalty & Customer Experience at Cooper’s Hawk Winery & Restaurants. Ms. Ho’s appointment comes as Firebirds expands its national footprint. It has 71 restaurants across 23 states and plans to open five […]
Wellness Pet Company, with 100 years of pet food heritage, has named Allyson Borozan Chief Marketing Officer. Borazon joins Wellness Pet from Bob’s Red Mill Natural Foods, where she served as Chief Growth Officer and, prior to that, as Sr. V.P, Marketing. Red Robin Burgers Appts. Scott Hudler As CMO Red Robin Gourmet Burgers has […]
Inspire Brands has appointed Scott Nelson as Chief Marketing Officer at Buffalo Wild Wings. Prior to joining Inspire, Nelson served as VP, Head of Marketing at Tatte Bakery & Café, where he helped scale the fast-growing concept to more than 50 locations while building a distinctive, design-forward brand experience.
Bath & Body Works has appointed Veronique Gabai-Pinsky as its first-ever chief brand & product officer. She will lead the company’s brand and product organization further elevating Bath & Body Works’ consumer proposition. Gabai-Pinsky brings three decades of experience across beauty, fragrance, and fashion. Previously, she served as President of the Vera Wang Group, overseeing […]
Chipolte Names F. Machado As Chief Brand Officer Chipotle Mexican Grill has appointed Fernando Machado, as Chief Brand Officer. Machado will lead the company’s global marketing strategy and customer engagement. Machado previously was the Chief Marketing Officer at Restaurant Brands International (RBI) across brands like Burger King, Popeyes and Tim Hortons.
Funko, Inc., a leading pop culture lifestyle brand, has appointed Nik Rupp as Sr. V.P., Brand & Marketing. He will lead global marketing strategy, brand storytelling, and events. Rupp brings more than 12 years of marketing experience . He most recently served as Sr. Director of Brand & Product at Nike Virtual Studios, where he […]
Rivian has appointed Jenny Lewis as its new VP, Head of Marketing & eCommerce. Jenny’s leadership will be instrumental in evolving how Rivian connects with its community and continues to scale its marketing ecosystem. She previously served as the Chief Marketing Officer at The Knot and she has held marketing leadership roles at Uber.
Kumho Tire U.S.A. has appointed Carolina Wagner as V.P., Marketing. She will oversee all marketing functions, including brand strategy, product marketing, integrated communications and digital marketing. Wagner brings to the role more than 25 years of marketing experience, including roles at global tire organizations Continental Tires the Americas and Goodyear Tire & Rubber Co.
Firebolt Group, a leading global brand experience company, has secured a multi-million dollar strategic investment from private equity firm, Blue Highway Capital. This partnership marks a significant milestone in Firebolt’s mission to redefine how brands connect with consumers through innovative lighting, digital display, and data-driven marketing solutions. The investment will be used to scale Firebolt’s […]
Jack in the Box has appointed Katelyn Zborowski as the Company’s new Chief Marketing Officer. Zborowski will lead the Company’s marketing strategy, with a focus on driving demand through innovation. Zborowski recently spent over a decade with Yum! Brands, most recently serving as Head of Brand Strategy and Marketing at Pizza Hut.
Kohl’s has appointed Anne Horter to the position of EVP, Director of Stores. Horter will oversee Kohl’s 1,100+ stores and the store operations & experience team. With more than 30 years of retail leadership experience, Horter previously was EVP, Store Operations & Experience at Target.