Firebirds Wood Fired Grill Names Florence Ho As CMO

Firebirds Wood Fired Grill has appointed Florence Ho as Chief Marketing Officer. Ms. Ho most recently served as Sr. Vice President of Marketing, Loyalty & Customer Experience at Cooper’s Hawk Winery & Restaurants.
Ms. Ho’s appointment comes as Firebirds expands its national footprint. It has 71 restaurants across 23 states and plans to open five more locations in 2026.