Blending the worlds of cruising and motorsport, MSC Cruises brought the MSC Yacht Club life-like and multi-deck structure to the Miami Grand Prix. Positioned along turns 5 through 9, the structure provided fans with views of up to five turns, delivering an experience unlike anything else on the Formula 1 calendar.
The multi-year installation towers 50 feet over the track, spanning 264 feet in length and 96 feet in width. It evokes the elegance of a super yacht, featuring multiple viewing decks, open-air terraces, lounges and pools .
Suzanne Salas, EVP, Marketing, MSC Cruises, said, “Bringing the MSC Yacht Club concept from our ships to the track is an unrivaled opportunity to transform our celebrated onboard experiences into a first-of-its-kind destination.”
MSC Cruises Brings Exclusive Yacht Club Experience To Formula 1 Miami Grand Prix