Build-A-Bear Workshop and Sanrio, the global lifestyle brand best known for Hello Kitty, have announced the national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with new locations at American Dream in East Rutherford, NJ, and Mall of America in Bloomington, MN.
The first Build-A-Bear & Hello Kitty and Friends Workshop opened in Los Angeles last year and quickly became a go-to destination for collectors, fans. Its strong appeal made it clear that the experience deserved a broader presence, especially in places that draw millions of visitors from around the world.
Build-A-Bear x Hello Kitty Expands Nationally
