Diageo and Casamigos Tequila recently brought AI Powered Bottle Personalization to FIFA World Cup 26. As well as turning a global cultural moment into something personal, this launch makes personalization at scale real. A new business model across retail and e-commerce, combining AI powered design, advanced digital printing and a commercial system was created to bring custom bottles to life in a whole new way.
Consumers can co-create personalized Casamigos bottle designs inspired by football, friendship and celebration. Designs are generated through a guided AI-powered experience using approved creative assets and templates. Bottles are printed in minutes using pioneering, high-speed, high fidelity digital inkjet developed in direct collaboration with the OEM. One is even mobile. The ground up development of an enterprise level platform is designed for scale across retail, e-commerce and future cultural moments following a “push the green button” principal on all UX / UI.
Diageo & Casamigos Bring AI Powered Bottle Personalization To FIFA World Cup
