When Melissa & Doug launched the Blockables line, the goal was to create a retail display that reflected the playful nature of the product while giving kids a place to interact with the blocks.
This display, created by Creative Displays & Packaging, (www.creativednp.com), a Sparta, NJ-based p.o.p. display firm, is a giraffe-inspired permanent fixture that mirrors the playful pattern and visual language of the Blockables product.
Built with wood laminate construction to balance durability and weight, the display features vibrant four-color graphics and an integrated play table that encourages hands-on engagement.
Engineered to ship UPS and drop ship directly to stores, the display arrives partially assembled to simplify in-store setup. The result is a visually striking fixture that invites kids and parents to stop, explore, and play.
Melissa & Doug ‘Blockables’ Display Encourages Engagement
