online-newsletters
Freixenet, the world’s #1 sparkling wine, announced its entry into the ready-to-drink (RTD) category with the debut of Freixenet Solare Spritz. Striking a balance between authentic Mediterranean flavors and the appeal of a hard seltzer, Freixenet invites consumers to “taste the sun” with every sip. Freixenet Solare Spritz is made with 100% natural Spanish lemon […]
Starbucks is opening the very first e-station cafe in the US in Costa Mesa, CA. The location will have 11 combined Level 2 and Level 3 electric vehicle charging stations with an open-air, roll-up garage door cafe design and drive-thru lanes. These cafes will offer a place to hang while your car charges. Combined with […]
poppi’s top-selling summer flavor, Punch Pop, a fruit punch-flavored soda, returned this summer as a limited-edition “Punch Pop x Love Island USA,” a fruit punch-flavored soda. Iconic point of sale displays featured in major retailers nationwide, highlighted the partnership between poppi and “Love Island USA,” the popular TV show. Several flavors of poppi, including Punch […]
BODYARMOR FIT has been launched as a refreshing, functional recovery drink with electrolytes and great taste offering the perfect reward after putting in the work. BODYARMOR FIT features a Thermogenic blend of caffeine + EGCG, Chromium, and Choline to support fat metabolism. Perfectly balanced electrolyte blend to promote hydration. It also offers refreshing sparkling hydration, […]
BIG Digital, (www.big digital.ca), deployed hundreds of Smart Digital Merchandisers across 13 major U.S. retail banners, helping Diageo bring the excitement of the FIFA World Cup 2026 directly into the retail environment. The BIG Digital Smart Digital Merchandisers featured Casamigos FIFA World Cup 2026 retail activations in U.S. liquor stores, combining digital content with branded […]
Budweiser created a “Bud Dome” for FIFA World Cup 2026. The brand’s trade activation for the FIFA World Cup 2026™ brings the energy of the tournament directly to consumers by transforming retail spaces into unforgettable football experiences and helping fans to “Let It Pour.” Budweiser’s creation of the “Bud Dome” shows its shift from an […]
Slice Soda is shaking up the better-for-you soda category with the launch of ready-to-drink “Dirty Soda.” The new Slice Dirty Soda lineup introduces two craveable flavors, Dirty Orange and Dirty Strawberry. Slice Dirty Soda is the first in the category to deliver an authentic dirty soda experience straight from the can. “Dirty soda has become […]
Brown-Forman has launched el Jimador Tequila Spritz, a crisp canned cocktail for those who want refreshing, ready-to-drink (RTD) beverages. Made with 100% Blanco Tequila, the new spritz reimagines a beloved classic cocktail. At 4.8% ABV, el Jimador Tequila Spritz meets the growing demand for sessionable options, debuting in three vibrant varieties, Mango, Lime, and Orange. […]
Quaker is putting nearly 150 years of oat expertise into a bottle. It has introduced Quaker Oat Shake & Go, a whole grain oat shake that you prepare in the bottle – add your liquid of choice, shake and enjoy – in two flavors, Strawberry & Banana and Cinnamon Vanilla. Quaker Oat Shake & Go […]
7 Brew, the rapidly-growing drive-thru beverage brand that is redefining what it means to grab a drink on the go, has launched three Ready‑to‑Drink (RTD) coffee flavors available in Walmart stores. Marking 7 Brew’s first foray into the “Ready-to-Drink” (RTD) category, the debut offering includes top-performing 7 Brew coffee flavors including Blondie and Brunette Brownie, […]
Molson Coors has launched a new Coors Light soccer campaign featuring legendary soccer announcer Andrés Cantor. Every four years, fans around the world wait for an announcement so synonymous with soccer and celebration that you can practically hear it just by reading it — GOOOOAL!!!!!! And Molson Coors is ready to make those cheers ring […]
The Cerveza for Fútbol celebrates the everyday spaces where fandom lives with new creative, talent partnerships, limited-edition gear, retail sweepstakes and its biggest fútbol media investment to date. After activating around the sport for over 30 years, this summer, Modelo reminds fans why it is the Cerveza for Fútbol. The fully integrated campaign will bring […]
As the U.S. approaches its 250th anniversary, Coca‑Cola Co. is unveiling a yearlong, nationwide celebration designed to honor the country’s history, highlight local communities and inspire optimism. An America250 signature partner, Coca‑Cola announced plans to commemorate the milestone through a combination of limited-edition packaging and community impact initiatives. At the center of the celebration is […]
As the official soft drink of the 2026 Major League Baseball season, Mountain Dew Baja Blast has launched its ‘Get a Baja for a Blast’ product reward promotion. Home runs that travel 420 feet or more during the regular season unlock a free Mountain Dew Baja Blast for fans nationwide. Fans can visit www.BajaBlastHomeRuns.com to […]
Talking Rain Beverage Co. has expanded its Sparkling Ice Caffeine lineup with a new Soda Shoppe collection, featuring three classic flavors: Orange Cream, Root Beer and Cherry Cola. Perfectly Caffeinated Sparkling Ice Caffeine Soda Shoppe gives consumers a healthier alternative to classic sodas, with all the flavor, zero sugar, vitamins and antioxidants, naturally sourced colors […]
TendedBar, a provider of automated beverage dispensing systems for high-traffic hospitality environments, has selected Slabb Kiosks, as its manufacturing partner to support current production of its latest Countertop Unit and future hardware initiatives. The Countertop Unit is designed to help operators expand beverage innovation while maintaining operational control. “The Countertop Unit represents a step forward […]
Blippar Studios, New York City, (www.blipparstudios.com), recently developed a side-scrolling hashtag#WebAR arcade experience for Crush Soda, a rare and technically advanced format within hashtag#augmentedreality. Consumers scanned QR codes directly from 12 packs, 2 litre bottles and single serve products to unlock an instant win interactive game. In just two months: the packaging received over 235,000 […]
Bardstown Bourbon Co.. is introducing Bourbon Gifting Reimagined, a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application. The program allows consumers to apply a NFC sticker to any […]
Gallo’s High Noon is debuting its first flavor drop, Transfusion, a golf-inspired vodka seltzer made with real vodka and real juice, blending grape, lime, and ginger. “As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives,” said Britt West, Chief Commercial […]
The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers’ expectations. […]