Gallo’s High Noon is debuting its first flavor drop, Transfusion, a golf-inspired vodka seltzer made with real vodka and real juice, blending grape, lime, and ginger.
“As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives,” said Britt West, Chief Commercial Officer at Gallo. “With our first-ever flavor drop, we’re driving real excitement and urgency at retail in an increasingly crowded RTD space. Transfusion underscores our focus on winning in high-affinity occasions like the golf course, where consumers are seeking genuine refreshment—and where our real vodka and real juice proposition delivers in a way others can’t.” Inspired by the most iconic drink on the course, High Noon Transfusion captures how golf—and the culture surrounding it—has evolved far beyond the fairway.
High Noon Tees Up High Noon Transfusion Vodka Seltzer
