BIG Digital, (www.big digital.ca), deployed hundreds of Smart Digital Merchandisers across 13 major U.S. retail banners, helping Diageo bring the excitement of the FIFA World Cup 2026 directly into the retail environment. The BIG Digital Smart Digital Merchandisers featured Casamigos FIFA World Cup 2026 retail activations in U.S. liquor stores, combining digital content with branded product displays. The in-store program was designed to increase product visibility, capture shopper attention, strengthen brand engagement, and drive measurable sales lift throughout the FIFA World Cup 2026 tournament period. Success was measured through key performance indicators, including product lift, customer engagement, retailer feedback, and sales performance.
“With fans following every match and tournament storyline, the activation is designed to bring that energy directly into the shopping journey,” said Patrick Mooney, Senior Manager, Shopper Marketing at Diageo. “BIG Digital’s Smart Digital Merchandisers enabled us to extend the impact of our FIFA World Cup sponsorship into the retail environment, allowing us to connect with consumers at the point of purchase while bringing our brands closer to the excitement surrounding the tournament.”
Diageo Displays Its FIFA World Cup Sponsorship
