Freixenet, the world’s #1 sparkling wine, announced its entry into the ready-to-drink (RTD) category with the debut of Freixenet Solare Spritz. Striking a balance between authentic Mediterranean flavors and the appeal of a hard seltzer, Freixenet invites consumers to “taste the sun” with every sip.
Freixenet Solare Spritz is made with 100% natural Spanish lemon and clementine flavors. Each can contains just 110 calories and 5% ABV. This innovation arrives as American drinking habits evolve toward relaxed, lower-ABV daytime options. Moving past traditional spritz flavor profiles, this offering is made with younger drinkers in mind. Freixenet Solare Spritz fills a clear whitespace on retail shelves, giving consumers the authentic spritz flavor they’ve been searching for.
“American drinking habits have shifted, and today’s consumers are looking for elevated options that fit seamlessly into their everyday lifestyles,” said Lindsey Willey, V.P., Marketing, Freixenet Mionetto USA.
Freixenet Reimagines Spritz Aisle With New Flavor Category
