7UP, part of the Keurig Dr Pepper portfolio of brands, is redefining the $5 billion lemon-lime category with its first evolution in over 15 years, with a lime-led reformulation. The debut of 7UP Lime Lemon marks the category’s first lime-led formula designed to strengthen the brand’s appeal with a new generation of drinkers. It brings the consumer-preferred lime-forward profile to 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar, anchoring a new chapter for the Original Uncola across product, packaging and brand identity.
“This is a bold reinvention of one of America’s most iconic soda brands for a new generation of consumers,” said Drew Panayiotou, Chief Marketing & Innovation Officer at Keurig Dr Pepper. “By giving lime the spotlight, we’re rewriting the rules of the lemon lime category. We are transforming a beloved heritage brand into a modern disruptor, delivering a sharper visual identity, a more refreshing taste experience, and a distinct position that attracts new users and deepens brand loyalty.”
7 UP Puts Lime In The Spotlight With New 7UP Lime Lemon
