Inspired by the nostalgia and fun of adult summer camp, Camp Oliver Winery was built to bring discovery, flavor, and a little summer escape into the wine aisle and beyond.
Rolling out across all Meijer locations, Camp Oliver represents one of its biggest seasonal retail programs of the year and highlights the power of strong retailer partnership, collaboration, and shared creativity.
From immersive in-store merchandising to fun social and digital campaigns, this program was designed to create memorable consumer moments while celebrating the flavor-forward wines shoppers are reaching for all summer long.
Camp Oliver Winery Arrives At Meijer
