Lacoste Opens Flagship On New York’s 5th Avenue Lacoste has opened its new flagship on New York’s iconic 5th Avenue. This flagship, spanning over 10,000 sq. ft., reflects the brand’s ambition to further raise the profile of the Lacoste Maison in the U.S. The space offers visitors a unique immersion into the elegant world of the Crocodile, showcasing the full breadth of its collections while celebrating the brand’s rich heritage.
On the ground floor, visitors will find the Spring-Summer 2025 runway collection, the womenswear line, and an exclusive capsule available only at this flagship. Upstairs, the brand’s other collections are showcased around a deconstructed tennis court stretching from floor to ceiling, offering visitors a unique immersion into the Lacoste universe. Footwear takes pride of place with a central display. A dedicated mural highlights the underwear collection.
The polo shirt, an iconic piece invented by René Lacoste, is celebrated with a Polo Wall and display tables showcasing the full range of colors, materials, and cuts.
A Sport Performance area also features all ambassador capsules, including those of Novak Djokovic and Daniil Medvedev.
Lacoste Opens Flagship On New York’s 5th Avenue
