Vantive US Healthcare was transitioning from the legacy Baxter Healthcare brand at the American Society of Nephrology’s annual meeting. The challenge was to honor Baxter’s history while introducing Vantive as an independent leader in vital organ therapies. The exhibit needed to co-brand effectively, highlight the next evolution of kidney care, and create a welcoming space for physicians, clinicians, and scientists. Hamilton, Indianapolis, designed an open, engaging environment that combined therapeutic demonstrations, and hospitality. This approach reinforced Vantive’s legacy while showcasing its new identity and innovations. (Web Site) www.hamilton-ex.com