Infamous wine brand 19 Crimes features cult-favorite beverage disruptor Liquid Death in a new limited-edition wine titled Severed Red. This unexpected release is set to disrupt the wine world through bold flavor and immersive storytelling.
The wine brand, which is known for the 19 Crimes that turned convicts into colonists exiled to Australia, has now introduced an honorary member to its lineup. Murder Man, Liquid Death’s notorious mascot, is charged with the fictional 20th Crime — Murdering Thirsts.
Like all 19 Crimes wines, Severed Red includes a QR code that unlocks a unique augmented reality experience featuring the stories of Murder Man’s crimes. The brand’s original convicts, including Jane Castings, Michael Harrington, and John Boyle O’Reilly, share how their thirsts were brutally dismembered by Murder Man years ago.
“19 Crimes breaks stuffy wine conventions, and Severed Red continues that tradition,” said Jon Solimando, Global Director of 19 “Crimes. Severed Red is here to challenge the wine aisle and remind us that wine can be bold and fun.”
19 Crimes Releases ‘Severed Red,’ Made With Liquid Death Mountain Water
