Walmart has announced a comprehensive brand refresh. The updated brand identity will help Walmart become known for its convenient digital-first services and be seen as a more modern, culturally dynamic brand.
“Walmart aims to be an inspirational, digital retailer that provides all the products, brands and services our customers need and want. This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow,” said William White, Sr. V.P., Marketing & CMO Walmart U.S. TRENDS“While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment to both Sam’s principles and serving our customers however they need us.”
Walmart Introduces Updated Look
