Proximo partnered with Main St. to design and execute an impactful display that would build brand awareness, and draw consumers into the legendary brand. Main St. strategically highlighted Kraken’s story of a ship carrying spiced rum that was attacked and destroyed by a monstrous beast. It produced a 360° multi-layer display that was built around a single bottle of dark spiced rum, which rested on a treasure chest in the middle of the Krakens’ massive limbs. Various layers were used to create depth, while motion censored lights and sounds were added to engage different senses as consumers walked by. For more information, contact Main St. Group, 640 Main St., Woodstock, ON N4S 8Y5; (Web Site) www.mainst-group.com
Kraken Pole Topper
