With the launch of their “Reach for Zen” campaign for Zenrelia™ at the Veterinary Conference and Expo VMX 2025, Elanco sought to create a memorable and immersive product experience. Elanco partnered with Hamilton Exhibits, Indianapolis, IN, to design a Zen-themed relaxation area. Thoughtfully curated to embody the campaign’s “Reach for Zen” concept, the area was tailored to immerse attendees in tranquility while subtly reflecting the brand’s essence. The booth featured a serene sandpit, hydration station, and gazebo meditation area that housed yoga classes. (Web Site) www.hamilton-ex.com