Urban Outfitters has introduced On Rotation, a new retail experience created to fuel discovery, and inspiration through a curated mix of today’s most exciting brands. Launching with its first partner, Nike, On Rotation will debut in stores featuring dynamic lounge-style installations in five cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, CA. This new concept builds on Urban’s strategy to meet the evolving needs of Gen Z and deliver memorable retail experiences.
Cyntia Leo, Head of Brand Marketing at Urban Outfitters, said, ”Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop.
Urban Outfitters Launches Immersive Retail Experience With Nike
