Honda Introduces New Modern Dealership Designs

Honda was looking to design a more modern dealership, with a new multi-format concept that could be easily transformed for the future. It turned to
Honda Introduces New Modern Dealership DesignsChange up, (www.change upinc.com), a Dayton, OH-headquartered design firm, to reinvent the dealership experience to align with its latest innovations and consumer behavior.
Honda is introducing Blue Stage, its next-generation dealership concept. With the building as the backdrop, the showroom experience begins outside with a thoughtful presentation of cars. Inside, the open, glass-walled facility emphasizes transparency and connection, anchored by redesigned service and welcome areas and a refreshed showroom. A more modern signage system and new Honda experience design language brings clarity, while an integrated power infrastructure, including floor outlets every four feet, ensures the space is built for EVs, emerging tech, and whatever comes next.
This latest prototype gives the popular automotive brand a powerful design that sets them apart.