Absolut Vodka is bringing together two of its breakthrough innovations for the first time: placing a paper-based cap on the “Absolut Paper” bottle.
The cap is developed in collaboration with Blue Ocean Closures, a Swedish start-up that has formed a pioneer community to reduce plastics through fibre packaging innovation. The partnership brought the brand and the spirits industry one partnership brought the brand and the spirits industry one step closer to its long-term vision of a fully bio-based bottle.
Absolut Unveils Paper-Based Cap & Bottle
