Cointreau & Aubrey Plaza Launch MargaRight Promotion Campaign

Cointreau, the iconic orange liqueur and the essential ingredient in The Original Margarita, is once again teaming up with actress, Aubrey Plaza for the latest evolution of the brand’s MargaRight campaign.
Building on the viral success of the original Make Your Margarita MargaRight campaign, Plaza returns with her signature comedic edge. The campaign spotlights the real star of the Margarita, Cointreau, which pairs perfectly with, literally, any tequila. As the named brand in the original recipe, Cointreau is embracing its main character energy with a clever call to action: ‘Any Tequila’ can be any tequila you like, but you need Cointreau to make your Margarita MargaRight.’
“At Cointreau, we believe that making the perfect Margarita should be simple,” said Nicolas Beckers, President & CEO, Rémy Cointreau Americas. “With Aubrey Plaza and Any Tequila, we’re bringing that message to life in a way that’s both memorable and unmistakably MargaRight, reminding everyone that Cointreau is, and always has been, the essential ingredient in the Margarita.”