Key characters that have brought the Star Wars saga to life on the big and small screen, from Luke Skywalker and Darth Vader to Grogu and The Mandalorian, will grace limited-edition cans and bottles of Coca‑Cola and Coca‑Cola Zero Sugar this summer as part of a global campaign celebrating the ability of shared passions to unite and uplift.
“Coca‑Cola x Star Wars: Refresh Your Galaxy” builds on the immersive storytelling and collaborative experiences anchoring the 70-year relationship between Disney and Coca‑Cola. A series of 30 collectible package designs showcase Star Wars characters and scenes beloved by an international, multi-generational community of fans.
Scannable QR codes on limited-edition packaging and out-of-home creative will unlock an immersive Augmented Reality (AR) experience where fans can record a video of themselves and share uplifting messages in the style of a Star Wars hologram transmission.
“For several generations, Coca‑Cola and Disney have shared a commitment to creating moments of joy,” said Islam ElDessouky, Global V.P., Creative Content, Coca‑Cola Co.
Coca‑Cola & Star Wars Run Global Campaign
