Michelob ULTRA, has reaffirmed its long-term commitment to the world’s most popular sport as the Official Beer Sponsor of the FIFA Club World Cup 2025. As part of this sponsorship, Michelob ULTRA is bringing the excitement of the tournament to life through one-of-a-kind brand experiences, in-stadium and on-premise activations, tournament-inspired packaging at retail and brand-new creative featuring some of the game’s biggest stars, including Michelob ULTRA’s global ambassador Lionel Messi.
Michelob ULTRA’s campaign will also include limited-edition packaging, aluminum bottle and can designs that celebrate a summer of sporting competition, star-studded out-of-home featuring top players and assets in-stadium, at retail and on premise in support of the tournament.
At the tournament’s twelve host stadiums, fans will be able to visit Michelob ULTRA beer gardens, where they will be able to ‘Play For An ULTRA’ through on-site activities and games.
Michelob ULTRA Unveils Promotions As Official Beer Sponsor Of The FIFA Club World Cup
